An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest

In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.

Hello everyone, I would like to ask whether other developers are currently experiencing unusually long App Review delays for new apps. Here is the timeline for my app (Apple ID: 6759361892): Build 1 — Feb 19, 2026: Initial build submitted Feb 21, 2026: Rejected because ads were not working properly Build 2 — Feb 23, 2026: Updated build submitted Build 3 — Feb 26, 2026: Another updated build submitted Mar 11–18, 2026: Status remained “Waiting for Review” and never entered the “In Review” stage Mar 18, 2026: Submission cancelled and resubmitted Current status: Still “Waiting for Review” During this period, I have already tried several ways to resolve the issue: Contacted Apple Developer Support multiple times Submitted an expedited review request Sent several follow-up emails regarding the delay Contacted Apple Support and asked them to leave messages for the App Review team Each time, I was told that the situation would be checked or that the review would “begin shortly.” I have now received that same response multiple times, including after my expedited review request was accepted, but there has still been no visible progress or transition into active review. While browsing the Developer Forums, I also noticed that several recent posts seem to describe similar situations, especially involving new app submissions remaining stuck in “Waiting for Review.” So I would like to ask: Are other developers currently experiencing similar delays? Has anyone recently seen their app finally move from “Waiting for Review” to “In Review” after a very long delay? Could this possibly be related to a broader App Review queue slowdown? I’m mainly trying to understand whether this is an isolated issue or something other developers are also currently facing. Any recent experiences or information would be greatly appreciated. Thank you.

Hello, I ran into an issue today after receiving a metadata rejection. My current situation: Rejection (Guideline 2.3.2): My app was rejected for its Metadata — I needed to update the description to clearly disclose that full access requires an in-app subscription as requested by the reviewer. Accidental Resubmission: Before reading Apple's instructions carefully which stated I did not need to resubmit and only save the new app description, I accidentally hit "Add for Review" instead of simply saving the updated description and replying via App Store Connect. App Store Connect Reply Option: After cancelling the accidental submission, the App Store Connect reply option became inaccessible. Current State: I've since resubmitted via "Add for Review" with the corrected description already in place. Previous Review time: I have previously experienced an unusually long "Waiting for Review" period — significantly past the 24–48 hour window before my review. Current App Status: My Current App Status shows "Waiting for Review" again and I am afraid I may have restarted the entire review even though my app was only rejected for the App Description and I may have to wait a long time now as I did for my previous review. Developer Support Email (Case ID: 102905099480): I've also contacted app support and have received no response as of yet. Developer Support Phone Call: When navigating to App Review under Apple Support, the option to request a phone call is not available for this issue. Has anyone else had this problem? And what should I do? Thank you.

I'm getting repeatedly rejected under Guideline 2.1(b) - App Completeness, with the message that the in-app purchase products "failed to load." This has happened on multiple submissions now, and I'm stuck because everything works fine on my end. My setup: 2 auto-renewable subscriptions + 1 in-app purchase, all in "Waiting for Review" status and attached to the current version (1.0.0). All three products load and purchase successfully when I test via TestFlight with a Sandbox account. No errors at all. Paid Apps Agreement, banking, and tax forms are all Active. I have another app on the same account where IAPs are live and working, so I don't think it's an account/agreement issue. Review device was iPad Air 11-inch (M3), iPadOS 26.5. One detail that might be relevant: this account was migrated from an individual to an organization account a while back, and there were some app transfers involved on the account (though not for this specific app). What I've already tried/confirmed: Product IDs in code match App Store Connect exactly. Products are attached to the build (there's no separate section to re-attach them on resubmit, which I understand means they're already linked). Resubmitted multiple times with the same result. My questions: Has anyone seen IAPs load fine in Sandbox/TestFlight but consistently fail in App Review specifically? What was the root cause? Could the individual-to-organization migration or prior app transfers cause IAPs to fail loading only in the review environment, even when agreements show Active? Is there anything region/storefront-specific that would make SKProductsRequest / Product.products(for:) return an empty list for the reviewer but not for me? Any pointers would be hugely appreciated. Thanks!

Hello everyone, I'm facing an unusual issue with App Store Connect. My app has been in the "Ready for Distribution" status for over 2 weeks (17 days) now. Normally, distribution starts within a few hours after approval, but in this case nothing happens. What I already did: The app successfully passed the review (status is green / approved). Distribution is set to automatic release (I also tried manual — no difference). I submitted a ticket to Apple Developer Support via the official form few days ago. Ticket number: Case ID: 102898955253 I haven't received any response from Apple so far — not even an automated acknowledgment beyond the initial one. Checked spam/junk folders — no emails from Apple. My question to the community: Has anyone experienced such a long delay in the "Ready for Distribution" state recently? Is there any way to "nudge" the process without waiting for Apple Support? Would re-submitting a new build (incrementing the version number) help reset the state? Any advice would be greatly appreciated. Thank you.

Hello Apple Developer Support Team, I would appreciate your assistance regarding a prolonged review delay for my app. App Name: Chat Mate for Messenger App ID: 6762255821 My app was previously rejected, and after addressing the review feedback, I resubmitted the update. However, it has now been 14 days and the app remains in "Waiting for Review" status without any further communication or review activity. This project is extremely important to me and my team. We have worked diligently to resolve all issues raised during the previous review and are very eager to launch the app. The extended delay is significantly impacting our planned release schedule and ongoing work. Could you please investigate the status of this submission and help move the review process forward if possible? We would greatly appreciate any update or assistance in getting the app reviewed and, if approved, made live as soon as possible. Thank you for your time and support. Best regards, Muhammad Ahmed

Hello Apple Developer Support, I am posting here as a third attempt to get assistance with an App Review issue that has now been ongoing for more than one month and is causing significant harm to our business. Our app has been going through a prolonged back-and-forth review process for over a month. The issues raised during review have been relatively minor and administrative in nature. For example, one review asked us to confirm subscription pricing, and another asked us to make subscription names more unique, even though those same names had not previously been flagged as problematic. Each time we address the requested changes and resubmit, we wait again, only to receive another simple clarification request weeks later. As a result, we have been unable to launch our product despite making every effort to respond quickly and comply with all review requirements. This situation has become extremely critical for us. We already have a marketing team and launch activities prepared around this product, and the inability to obtain a basic approval after more than a month is causing substantial business damage. I have also attempted to contact Apple Developer Support by phone today. I requested a callback and received one, but I was unable to proceed because the automated phone system did not recognize my keypad responses. Additionally, when requesting support callbacks, the website frequently displays an error message stating that there was a problem processing the request, despite callbacks sometimes still being generated. We have already posted in the Developer Forums twice regarding this matter and were informed that the issue was being looked into. Unfortunately, the situation has never been resolved, which is why I am posting again. I would greatly appreciate if someone could: Escalate the review of our submission. Investigate why this review process has been stalled for over a month. Contact me directly via email or phone regarding this case. This matter is now highly time-sensitive and has a direct impact on our business operations. Thank you for your time and assistance. Best regards, Jevgenij App ID: 6765609730 Current Status: Waiting for Review Case ID: 102905910960

I am experiencing a significantly long review period for my macOS app. I submitted my app for review on May 25th at 8:58 PM, and it has been stuck in the 'In Review' status since then. It has now been over a week without any updates or feedback. I have noticed a recurring pattern of macOS app reviews taking much longer than usual lately. Is there a known backlog or a change in the review process for the macOS platform? It would be helpful to know if others are facing similar delays to understand if this is a broader trend at the moment. Thanks in advance.

Dear Apple Developer Support, I am writing to bring to your attention that our app has been stuck in “Waiting for Review” status for 5 days now with no progress whatsoever. We have already resubmitted the app, but since resubmission, the app has remained in “Waiting for Review” with no movement. This app is critically important to our business, and the speed of publication has never been more urgent. Every day of delay is directly impacting our operations and our users who are waiting for this release. Additionally, we have attempted to submit an expedited review request multiple times through the official Apple expedited review request form. However, each time we try to submit the request, we receive the following error message: “Sorry, we didn’t receive your request. An error has occurred and your submission wasn’t completed. Please go back and try again. If you continue to have issues, contact us.” Because of this issue, we are unable to submit an expedited review request through the normal process. We kindly request that you: Prioritize our app for review and move it forward as soon as possible. Provide an estimated timeline for when the review will begin. Contact us if any additional information is needed — we are ready to respond immediately. Help us manually process or escalate the expedited review request, since the official expedited review request form is not working. We would greatly appreciate your help in expediting this process. Apple ID: 6760743106

Hello, I've been experiencing an unusually long wait for my app review. My current situation: Status: Stuck in "Waiting for Review" — significantly past the 24–48 hour window with no progress. Developer Support (Email): I've submitted a Developer Support case (Case ID: 102905099480), no response received as of yet. Developer Support (Phone):When attempting to contact Apple Support, the option to request a phone call does not appear to be available for this type of issue. Has anyone else encountered this issue? And what should I do? Thank you.

Hello, I am requesting urgent assistance with my app review. I have been through multiple rejection cycles, addressed every issue raised, and resubmitted, but I have not received any response on my most recent submission despite having an active expedited review request. Here are my details: App Name: BitzaHugs Original Submission Date: 05/24/2026 Expedited Review Requested: 05/30/2026 Current Status: Waiting for Review Support Case #: 102903001544 I have fully resolved all previously cited rejection reasons and resubmitted accordingly. My intended launch date has now passed by two days and every additional day of delay has direct business impact. I am not seeing any flags or errors in App Store Connect on my end. I would greatly appreciate any escalation or update on the status of this review. Thank you for your time, Amanda Benavidez

Hi App Review Team, Our app was rejected under Guideline 1.1. After implementing all requested changes, the app was approved. The next version was approved without any rejection. The following version — with no new functionality added — was rejected again under the same Guideline 1.1. Our follow-up correspondence with the App Review Team did not produce results, and our requests for specific clarification went unanswered. We submitted an appeal to the App Review Board on May 15, 2026. As of today, no response or decision has been received. Contacted Developer Support as well on May 28 via Contact Us → App Review → App Review Status (case ID 102901983790), also no response yet. Could the App Review Team please look into the status of our appeal and confirm it is in the queue? Any guidance on next steps would be greatly appreciated.

Dear Apple Developer Support, I am writing to bring to your attention that our app has been stuck in "Waiting for Review" status for 4 days now with no progress whatsoever. However, since resubmission, the app has remained in "Waiting for Review" with no movement. This app is critically important to our business, and the speed of publication has never been more urgent. Every day of delay is directly impacting our operations and our users who are waiting for this release. We kindly request that you: Prioritize our app for review and move it forward as soon as possible. Provide an estimated timeline for when the review will begin. Contact us if any additional information is needed — we are ready to respond immediately. We would greatly appreciate your help in expediting this process.

Hello, I submitted an update for my app a week ago "May, 26 at 8:28 PM" . The app was previously reviewed and rejected, and after that I carefully followed all the review feedback and guidelines, made the requested changes, and updated the Review Notes with much more detailed explanations about the gameplay experience. Since then, I’ve been waiting more than a week for the new version to move forward in review. This update also contains an important RTL fix that I urgently need to release for users. I would really appreciate any guidance or help, and thank you very much for your time.

Posting here because the contact form and a 2-hour phone hold haven't produced a single response. Timeline: • Submitted an app for review review and rejected within 12 hours. • Fixed every issue from the rejection and resubmitted within an hour, with an expedited request. • Today: 7 days later, still "Waiting for Review." No status change, nothing in the Resolution Center. Phone calls trying to reach the team lead to no one in HOURS. So I'm a little concerned if the app review team is still functional. I'd genuinely like to understand what "expedited" is meant to signify in that gap, because from where I'm sitting the resubmission simply isn't being looked at. Meanwhile this is holding up a live, revenue-generating part of my business. I can ship an update to the web in seconds; the same app has been frozen here for a week with zero visibility into why. Could someone from App Review confirm whether this submission is actually in the queue and give me a status?

I recently noticed that an app called Private Browsing Web Browser has been ranking at the top for the keyword “browser” on the App Store for a long time, even ahead of well-known browsers like Chrome, Firefox, and Safari. This is not only the case in the U.S.; it also appears to rank top in many other regions. This app has not been updated for a long time, and both its interface and feature set seem extremely basic. There also appears to be nobody to discuss it on the internet, and some of the App Store ratings look very suspicious. I previously reported this to the Apple team by email, and questioning about the algorithm, but they consistently responded: The App Store ranking system has no problem, and it's working as expected.” I wanted to ask everyone: Do you think it is normal for this app to rank number one for “browser” on the App Store? Also, the same developer has another very similar browser app called Snowbunny Private Web Browser, which also ranked high.

My non renewing subscriptions got rejected as I move from subscription to one time payment model. It says "In order to approve your new In-App Purchase business model, we have to verify the purchasability of the items being sold. Please upload a new binary and make sure that your new In-App Purchase products are available for purchase at the time of review." But the thing is I uploaded to new builds since then and both got approved and live but this error is still stuck. Submit for review is greyed out.

Our compliance with the Digital Services Act is still under review after more than a month. We have sent several emails to Apple, but have received no response. Furthermore, we cannot find any information or links to submit new information or restart the review. What should we do? We need to publish our application in Europe.

Hi, My app submission has been waiting for review for an unusually long time after submission. This update is very important for us because it is related to payments. At the moment, a payment-related issue is preventing us from properly collecting revenue, so this is becoming a critical problem for our business. I submitted a request for an expedited review, but so far I have not received any action or update. I do not use the expedited review option often - only when there is a genuinely critical issue that needs to be resolved quickly. Could someone from Apple advise whether this waiting time is normal, or if there is anything I should check or do on my side? I can provide the Submission ID privately if needed. Thank you.

Hello, I honestly don’t understand what’s going on with my app review. My app was already approved before, and I submitted a new build on April 7th with some new features and important bug fixes. Since then, it has been stuck on “Waiting for Review” with absolutely no update. It’s been 40 days now, which is honestly unacceptable. I even submitted an expedited review request, but that didn’t help either. The worst part is that this build contains bug fixes for users, and the delay is directly affecting the app experience. Waiting this long without any response or progress is really frustrating. Can someone from Apple please look into this and help resolve it ASAP? Thank you.

Hello, My app, Puls: Corporate Wellness (Apple ID: 6762296263), appears to be stuck in the App Review process, and I would like to check whether there might be an issue with my submission. The app has been in the review queue for approximately 10 days, which seems unusually long compared to my previous submissions. I have also opened multiple support cases regarding this issue but have not received any response so far. I would greatly appreciate it if someone could check whether there is an issue with the submission or if any additional information is required from my side. This delay is impacting our planned release timeline, so any assistance or guidance would be greatly appreciated.