An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest

In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.

I recently noticed that an app called Private Browsing Web Browser has been ranking at the top for the keyword “browser” on the App Store for a long time, even ahead of well-known browsers like Chrome, Firefox, and Safari. This is not only the case in the U.S.; it also appears to rank top in many other regions. This app has not been updated for a long time, and both its interface and feature set seem extremely basic. There also appears to be nobody to discuss it on the internet, and some of the App Store ratings look very suspicious. I previously reported this to the Apple team by email, and questioning about the algorithm, but they consistently responded: The App Store ranking system has no problem, and it's working as expected.” I wanted to ask everyone: Do you think it is normal for this app to rank number one for “browser” on the App Store? Also, the same developer has another very similar browser app called Snowbunny Private Web Browser, which also ranked high.

Posting here because the contact form and a 2-hour phone hold haven't produced a single response. Timeline: • Submitted an app for review review and rejected within 12 hours. • Fixed every issue from the rejection and resubmitted within an hour, with an expedited request. • Today: 7 days later, still "Waiting for Review." No status change, nothing in the Resolution Center. Phone calls trying to reach the team lead to no one in HOURS. So I'm a little concerned if the app review team is still functional. I'd genuinely like to understand what "expedited" is meant to signify in that gap, because from where I'm sitting the resubmission simply isn't being looked at. Meanwhile this is holding up a live, revenue-generating part of my business. I can ship an update to the web in seconds; the same app has been frozen here for a week with zero visibility into why. Could someone from App Review confirm whether this submission is actually in the queue and give me a status?

Dear Apple Developer Support, I am writing to bring to your attention that our app has been stuck in "Waiting for Review" status for 4 days now with no progress whatsoever. However, since resubmission, the app has remained in "Waiting for Review" with no movement. This app is critically important to our business, and the speed of publication has never been more urgent. Every day of delay is directly impacting our operations and our users who are waiting for this release. We kindly request that you: Prioritize our app for review and move it forward as soon as possible. Provide an estimated timeline for when the review will begin. Contact us if any additional information is needed — we are ready to respond immediately. We would greatly appreciate your help in expediting this process.

Hi App Review Team, Our app was rejected under Guideline 1.1. After implementing all requested changes, the app was approved. The next version was approved without any rejection. The following version — with no new functionality added — was rejected again under the same Guideline 1.1. Our follow-up correspondence with the App Review Team did not produce results, and our requests for specific clarification went unanswered. We submitted an appeal to the App Review Board on May 15, 2026. As of today, no response or decision has been received. Contacted Developer Support as well on May 28 via Contact Us → App Review → App Review Status (case ID 102901983790), also no response yet. Could the App Review Team please look into the status of our appeal and confirm it is in the queue? Any guidance on next steps would be greatly appreciated.

Hello, I am requesting urgent assistance with my app review. I have been through multiple rejection cycles, addressed every issue raised, and resubmitted, but I have not received any response on my most recent submission despite having an active expedited review request. Here are my details: App Name: BitzaHugs Original Submission Date: 05/24/2026 Expedited Review Requested: 05/30/2026 Current Status: Waiting for Review Support Case #: 102903001544 I have fully resolved all previously cited rejection reasons and resubmitted accordingly. My intended launch date has now passed by two days and every additional day of delay has direct business impact. I am not seeing any flags or errors in App Store Connect on my end. I would greatly appreciate any escalation or update on the status of this review. Thank you for your time, Amanda Benavidez

I am experiencing a significantly long review period for my macOS app. I submitted my app for review on May 25th at 8:58 PM, and it has been stuck in the 'In Review' status since then. It has now been over a week without any updates or feedback. I have noticed a recurring pattern of macOS app reviews taking much longer than usual lately. Is there a known backlog or a change in the review process for the macOS platform? It would be helpful to know if others are facing similar delays to understand if this is a broader trend at the moment. Thanks in advance.

Hello, I've been experiencing an unusually long wait for my app review. My current situation: Status: Stuck in "Waiting for Review" — significantly past the 24–48 hour window with no progress. Developer Support (Email): I've submitted a Developer Support case (Case ID: 102905099480), no response received as of yet. Developer Support (Phone):When attempting to contact Apple Support, the option to request a phone call does not appear to be available for this type of issue. Has anyone else encountered this issue? And what should I do? Thank you.

My non renewing subscriptions got rejected as I move from subscription to one time payment model. It says "In order to approve your new In-App Purchase business model, we have to verify the purchasability of the items being sold. Please upload a new binary and make sure that your new In-App Purchase products are available for purchase at the time of review." But the thing is I uploaded to new builds since then and both got approved and live but this error is still stuck. Submit for review is greyed out.

Our compliance with the Digital Services Act is still under review after more than a month. We have sent several emails to Apple, but have received no response. Furthermore, we cannot find any information or links to submit new information or restart the review. What should we do? We need to publish our application in Europe.

Hi, My app submission has been waiting for review for an unusually long time after submission. This update is very important for us because it is related to payments. At the moment, a payment-related issue is preventing us from properly collecting revenue, so this is becoming a critical problem for our business. I submitted a request for an expedited review, but so far I have not received any action or update. I do not use the expedited review option often - only when there is a genuinely critical issue that needs to be resolved quickly. Could someone from Apple advise whether this waiting time is normal, or if there is anything I should check or do on my side? I can provide the Submission ID privately if needed. Thank you.

Hello, I honestly don’t understand what’s going on with my app review. My app was already approved before, and I submitted a new build on April 7th with some new features and important bug fixes. Since then, it has been stuck on “Waiting for Review” with absolutely no update. It’s been 40 days now, which is honestly unacceptable. I even submitted an expedited review request, but that didn’t help either. The worst part is that this build contains bug fixes for users, and the delay is directly affecting the app experience. Waiting this long without any response or progress is really frustrating. Can someone from Apple please look into this and help resolve it ASAP? Thank you.

Hello, My app, Puls: Corporate Wellness (Apple ID: 6762296263), appears to be stuck in the App Review process, and I would like to check whether there might be an issue with my submission. The app has been in the review queue for approximately 10 days, which seems unusually long compared to my previous submissions. I have also opened multiple support cases regarding this issue but have not received any response so far. I would greatly appreciate it if someone could check whether there is an issue with the submission or if any additional information is required from my side. This delay is impacting our planned release timeline, so any assistance or guidance would be greatly appreciated.

As much as our team did a lot of work to update our app, we even did marketing plans for the release of the same. Regrettably, the more time our app spends under review, the more our app becomes outdated due to the version currently in use in the App Store. Please be assured that we know how busy the reviewers might be. However, at this stage, we are just hoping to receive help from people who have been through similar experiences before. Have any of you been in the same boat? Any information or guidance is appreciated? Thank you everyone.

We've put a lot of effort into this update, not to mention all our marketing budget were geared towards its release. But obviously, the longer the app remains in the review process, the less up-to-date the version available in the App Store gets. Of course, we realize that sometimes things get very hectic and thank the people involved in the review for their efforts. But what can we do? Have you faced this situation before, and how did you handle it? We did file for expedited review but days gone by, and sadly, still waiting for review. Thank you everyone!

My app is for a client that facilitates construction draws for construction companies. The app is stuck in a rejection loop for this reason: Guideline 3.2.1(viii) - Business - Other Business Model Issues - Acceptable Issue Description The app still provides loan services but does not meet all the requirements for apps providing these services. See below for additional information. These requirements give App Store users confidence that apps offering financial services are qualified to provide these services and will responsibly manage their data. Next Steps It would be appropriate to take the following steps to resolve this issue: The app facilitates loan or credit applications but you have not provided loan or business license documentation that demonstrates the app is authorized to provide these services. The client does not lend to consumers, nor individuals, and the client operates in states that do not require a lending license (including NMLS) to provide financing (such as construction draws) to construction companies. What documentation would app store review accept? I've tried written explanations in response to no avail.

Hi everyone, My iOS app is approved and live on the App Store. When I submitted it for review I had already created all my subscriptions, the APP review passed. But in the Subscriptions section I still see: Weekly, Monthly, Yearly plans all showing "Developer Action Needed" The English (U.S.) localization of the subscription group marked "Rejected" The frustrating part: Apple left no note or message explaining why. The only text shown is a generic line — "One or more of the subscriptions listed below requires your attention." There's nothing in the Resolution Center for this and no email with a reason. Since the app is already approved and released, do I need to submit a new app version, or can I resubmit the subscription metadata on its own? And what usually causes a subscription group localization to be rejected with no message when the app itself passed review? Thanks!

Hi everyone! Today I finally submitted my first iOS app for App Store review after previously publishing the Android version on Google Play. App ID: 6771439707 The app was developed with Flutter and the process was a very interesting learning experience, especially around: App Privacy configuration screenshots and metadata archive/distribution process App Store Connect setup adapting branding/assets to platform guidelines Coming from Android publishing, I have to admit the Apple review pipeline feels much stricter and more detail-oriented 😄 but also very polished once everything is correctly configured. I just wanted to thank the community because many forum posts helped me solve issues during the submission process. Now waiting for review results 🤞 Greetings from Argentina!

Hi, Hi have released a new app on May 12th, that got reviewed and approved fairly fast (3 days after a single iteration for meta data content). On May 15th, I uploaded an update on the app, improving some feedback and user experience on one of the key features of it. I was expecting a similar delay (1-3 days) but it has been 10 already, and I have not had any contact from apple. My app is related with the World Cup, starting in 15 days, and this delay is working against it ... as I cannot market the app properly until it has the desired update. The submission id is 54d8dd83-8988-499e-964f-222ce9bb4cd3 Is there anyway of getting an answer from Apple on the reason why the review is taking so long?

Hi everyone, I'm looking for some guidance from developers who may have experienced something similar. I recently submitted a new app and initially received a rejection under Guideline 4.3(b) (Spam), with Apple stating that the app duplicated functionality found in an already saturated category. After the rejection, I made updates and submitted a new build along with detailed review notes explaining how the app differs from other apps in same category. The new submission has now been sitting in "Waiting for Review" for over a week, and there has been no communication from App Review. I'm trying to understand whether this is normal for apps that were previously rejected under 4.3(b), or if it may indicate that the app has been escalated for additional review. Any insights would be appreciated. Thanks!

Hello, My app, Puls: Corporate Wellness (Apple ID: 6762296263), appears to be stuck in the App Review process, and I would like to check whether there might be an issue with my submission. The app has been in the review queue for approximately 10 days, which seems unusually long compared to my previous submissions. I have also opened multiple support cases regarding this issue but have not received any response so far. I would greatly appreciate it if someone could check whether there is an issue with the submission or if any additional information is required from my side. This delay is impacting our planned release timeline, so any assistance or guidance would be greatly appreciated. Thank you in advance for your help.