An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest

In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.

Version 1.1.0 of our app was rejected last week for an incentivized review feature. We fully removed it and resubmitted as 1.1.1 on Aug 8, but it's now been 6+ days with no status change. We've submitted an expedite request and contacted Developer Support by phone without resolution. Could someone advise on next steps? Thank you! App ID: 6753783729 Submission ID: be06df46-14a1-4f9e-84e1-ff5b016aadbf

Hello, Our app FlowCast (Apple ID: 6790962652, iOS, version 1.0) was submitted on July 17, 2026 and has remained in "Waiting for Review" for ten days. It has never moved to "In Review". There are no messages in the Resolution Center and no requests for additional information. This is the first App Store submission for this app. All required metadata, assets, permissions and compliance information were provided at submission. On July 24, 2026 we completed an outstanding DSA trader status declaration on the account, in case that was blocking the submission; there has been no change since. An expedited review request was submitted on July 26, 2026. Could you please confirm whether the submission is progressing normally, or whether there is an issue on our side that we need to resolve? Thank you.

I understand that they/you are probably being flooded by a lot of AI slop apps or other excuses, but submitting an app 3 weeks ago and it being stuck in Waiting for Review (not first app live on app store either) is beyond a joke. Lodge a support request (not expedited review request) and to get back a generic you will be notified when it changes to In review is not the sort of support help you would expect either. This sort of delay impacts businesses (time and money) and needs to be fixed by either putting more reviewers on - OR better still move more towards the Automated review process Google uses. meantime it still sits there in waiting for review.

Hello, I’m looking for guidance regarding an unusually long App Review process for my app, Auto Deal. The app was originally submitted on July 2, 2026. It eventually entered “In Review,” but remained there for an unusually long period without any update or decision. After waiting for a long time with no progress, I deleted the submission and uploaded it again. On the second submission, we again experienced a long delay. The app was eventually reviewed and rejected because of an issue that occurred when tapping the “Confirm” button inside the app. I immediately fixed the exact issue identified by App Review and submitted the corrected build. The corrected submission then entered “In Review,” but once again remained there for a long period without any further feedback or decision. After waiting again with no progress, I deleted the submission and uploaded a new build. When the same prolonged delay continued, I deleted that submission and submitted another fresh build. I understand that deleting and resubmitting can restart the review process. However, I only took these steps after repeatedly experiencing unusually long periods in review without any decision or explanation. Throughout this entire process, I have contacted Apple Developer Support multiple times and submitted three expedited review requests, but the issue remains unresolved. The app is complete and already available on Google Play. We have customers waiting for the iOS version, and this prolonged review process has significantly delayed our business launch. I am not requesting another expedited review through this post. I am trying to understand why this keeps happening and whether there is an issue with the app submission, my developer account, or the review process that requires action from my side. If an Apple engineer or App Review representative can look into this situation or advise me on the appropriate next step, I would greatly appreciate it. Thank you.

Hi my app is still "Waiting for Review" since almost a week now. Is it normal? Thank you!

Player Bash iOS 1.2.0 stuck in “Waiting for Review” for 10 days Hi Apple Developer Community, Our app, Player Bash, iOS version 1.2.0, was submitted for App Review on August 3, 2026 at 6:33 PM and has remained in “Waiting for Review” since then. Submission Details App: Player Bash Platform: iOS Version: 1.2.0 Submission ID: 19334d6c-3717-4d80-aebb-f6bce43bd68f Submitted: August 3, 2026 at 6:33 PM Current Status: Waiting for Review Support Case ID: 20000132723383 The submission has not moved to “In Review”, and there are no messages or requests for additional information in App Store Connect or the Resolution Center. We have already contacted Apple Developer Support regarding the delayed review and are still waiting for a response. We have also checked App Store Connect, and there do not appear to be any outstanding issues or actions required from our side. Could someone from Apple please confirm whether there is currently an App Review backlog or whether there is anything we should do from our side to help move this submission forward? We would really appreciate any guidance or assistance. Thank you.

I just made my first app I uploaded it and I've been waiting three weeks and it's still in the waiting for review stage. I've reached out to Apple three or four times with no response. I don't know what to do. Is anyone dealing with the same problem right now?

My app is under a Guideline 4.1 grace period that ends on 19 August 2026. If I do not ship a compliant update by then, the app will be removed from sale. The update is ready. Version 1.1.1 has a processed build attached, the app has been renamed, and all metadata has been corrected in every localization. The version status is "Ready for Review". The problem: there is no way to submit it. No "Add for Review" or "Submit for Review" button appears anywhere on the version page. I believe the submission is blocked by pending compliance items in App Information — the updated age rating questionnaire and/or the Digital Services Act trader verification, which still shows "This developer has not identified as a trader for this app." Here is where I am stuck. The DSA trader verification requires a phone verification code. I am currently travelling abroad and my registered Spanish line has no roaming service at my location, so I cannot receive SMS or calls on it. I have also now hit the "too many verification codes have been sent" limit. So I have a compliant version I cannot submit, blocked by a verification I physically cannot complete from where I am, against a deadline six days away. Questions: Is the DSA trader verification (or the age rating questionnaire) what blocks "Add for Review"? I would like to confirm before spending more of the deadline on the wrong thing. Is there any alternative to SMS/phone for the trader verification — email, or documentation review? If this cannot be resolved in time, can the grace period be extended given that the blocker is an account verification step and not the guideline issue itself? I have already replied in App Review Messages explaining the fix. Any pointer would be appreciated — I am running out of runway. App: Whodoku — App ID 6787716218 Version ready: 1.1.1 (build 20) Grace period ends: 19 August 2026

Hello App Review team, Our first submission has been in "Waiting for Review" for ten days and has never entered "In Review". There are no Resolution Center messages and no requests for additional information. App name: FleetExpedite Apple ID: 6757153857 Platform: iOS Version / Build: 1.0 (46) Submitted: August 3, 2026 at 3:55 PM Availability: United States only Demo credentials and review notes were provided with the submission. Could someone confirm whether this submission is queued correctly or whether something is blocking it from entering review? Thank you.

Apple loves to say they do 90% of app reviews in under 24 hours but in my experience it takes them around a week ? Evan expedited reviews take around five days ,when you contact support you hear nothing but an automated acknowledgment of reply . Where do I get help ? I Evan tried to ring and was on hold for an hour . I need help ? Any ways of actually getting through to someone in good time ?

Hi guys, my app (Apple ID 6797333844) has been awaiting review since August 2nd. When I first submitted it, I was told the review would normally take 48 hours. This is the initial review for my app, which is small and simple. I’m wondering if this is normal for a first release or if I did something wrong. However, I don't think that's the case, as I published another app a few months ago. Thanks for your time.

Hello, My app submission has been waiting for review for 8 days, and there has been no status update or request for additional information. Submission ID: f9cc5319-693b-4809-8bcb-5eb0e8ad28bd I understand that review times can vary, but this is considerably longer than I have experienced before. Could an Apple representative please check whether the submission is progressing normally or if any action is required from my side? Thank you.

My app (Vanguard Properties, iOS, version 1.0) was submitted for review on Wednesday, August 5th. It's now been sitting in "Waiting for Review" status for 5 days with no movement to "In Review" and no communication from Apple. This is our first submission. No rejection, no metadata issues flagged — just no progress. I've seen other threads reporting similar delays this month, so wondering if this is a known backlog or if something is wrong with my specific submission. Has anyone had success getting unstuck from this, or is the best move just to wait it out / file an expedited review request? Thanks in advance.

I submitted my first public build (iOS 1.0) on July 30th for my game, Golfer's Pair-A-Dice (Apple ID: 6789222313) and it has been in "Waiting for Review" with no movement since then. I read that 24-48 hours is typical, but could take longer for first builds, but it seems like it hasn't even begun to be reviewed which is frustrating. Has anyone experienced similar wait times in the queue and had any success getting their app reviewed? I was hoping to launch on App Store and Google Play Store at same time and Google approved the app in 2 days so it has just been waiting for me to push, which I am waiting on Apple to approve so I can push both simultaneously.

Multiple apps of mine have been stuck in “In Review” or “Waiting for Review” for more than two weeks now. This is quite unusual for Apple, as the review process normally doesn’t take this long. Has anyone experienced something similar recently, or know what might be causing the delay? Any advice on how to resolve or escalate this would be appreciated.

Hi everyone, Our first iOS app submission has been in “Waiting for Review” since July 30, 2026. We contacted Apple Developer Support on August 10 and received case number 20000133171394, but we have not received any response so far, and the app status has not changed. There are no visible issues or messages in App Store Connect, and we have already provided the required review information and demo account credentials. Has anyone experienced a similar delay recently with a first-time app submission? If so, how long did it take before the review started, and was there anything you did that helped? Thank you.

I am requesting a status update on an app of mine. Name: PlayFund Apple ID: 6794409325 Submission: July 29, 2026 Thank you

Hello App Review Team, Our iOS app has been stuck in "Waiting for Review" for more than 12 days with no status change and no Resolution Center messages. App name: Express Evaluations Developer: Express Evaluations, Inc Platform: iOS Version: 1.0 Current status: Waiting for Review Submitted: July 30, 2026 at 11:52 AM We opened an App Review Status case on August 10, 2026 and have not received a reply yet. Case ID: 20000133168856 This delay is blocking our planned release and is affecting stakeholder trust in our launch timeline. Could someone from App Review please check whether this submission is stuck in the queue and advise on the current status? Thank you for your help.

Hi everyone, Our first iOS app submission has been in “Waiting for Review” since July 30, 2026. We contacted Apple Developer Support on August 10 and received case number 20000133171394, but we have not received any response so far, and the app status has not changed. There are no visible issues or messages in App Store Connect, and we have already provided the required review information and demo account credentials. Has anyone experienced a similar delay recently with a first-time app submission? If so, how long did it take before the review started, and was there anything you did that helped? Thank you.

I submitted my app to App Review on July 31, 2026, at 7:04 PM PDT. As of August 12, 2026, it remains in Waiting for Review and has not moved to In Review. This is a new app submission. I understand review times can vary and that Apple’s stated review timing is an average rather than a guarantee. However, the submission has now been waiting for nearly 12 days, which seems unusually long. Has anyone else experienced extended Waiting for Review times recently? Is there a known App Review backlog, or is there anything I should check in App Store Connect that could be delaying the submission? Thank you.