App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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6.6k
Mar ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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Nov ’25
Update stuck in 'In Review' for 80 days
Hello, I'm posting again — and unfortunately, I already know how this thread is going to go. My app (ID: 6756186616) has now been stuck in "In Review" for 80 days. To save everyone time, here is the reply I expect to receive within a day or two, copy-pasted from the response on my last thread: "Thank you for your post. We're investigating and The App Review team will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us." Nothing actually happened after that reply last time. No follow-up in App Store Connect. No further communication. Just silence. When I escalated to Developer Support (case #20000111565861), I was told explicitly that Developer Support has no way to reach the App Review team and no authority to intervene on submissions stuck in review. So Developer Support points back to App Review, and the standard forum reply points back to "contact us" — which loops back to Developer Support. This is a closed loop that doesn't actually resolve anything for an independent developer. Concrete questions: Is there any real escalation path that doesn't end in an automated reply? Why has a submission been "In Review" for 80 days with zero communication? What should a solo developer do when both Developer Support and the forum response are dead ends? I'm not asking for special treatment. I'm asking for the review to actually move — in either direction. A rejection with feedback would be infinitely more useful than 80 days of silence. Thank you.
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Update stuck in 'In Review' for 80 days — Developer Support says they can't reach App Review
Hello, I'm posting again — and unfortunately, I already know how this thread is going to go. My app (ID: 6756186616) has now been stuck in "In Review" for 80 days. To save everyone time, here is the reply I expect to receive within a day or two, copy-pasted from the response on my last thread: "Thank you for your post. We're investigating and The App Review team will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us." Nothing actually happened after that reply last time. No follow-up in App Store Connect. No further communication. Just silence. When I escalated to Developer Support (case #20000111565861), I was told explicitly that Developer Support has no way to reach the App Review team and no authority to intervene on submissions stuck in review. So Developer Support points back to App Review, and the standard forum reply points back to "contact us" — which loops back to Developer Support. This is a closed loop that doesn't actually resolve anything for an independent developer. Concrete questions: Is there any real escalation path that doesn't end in an automated reply? Why has a submission been "In Review" for 80 days with zero communication? What should a solo developer do when both Developer Support and the forum response are dead ends? I'm not asking for special treatment. I'm asking for the review to actually move — in either direction. A rejection with feedback would be infinitely more useful than 80 days of silence. Thank you.
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App Update Stuck 'In Review' for 60+ Days - Submission ID: 50057266
Hello Apple Review Team, Our app update has been stuck in "In Review" status for almost 2 months, and we are unable to get any updates or response through the standard channels. App Details: App Name: Pomodoro Timer: CoffeePomodoro App ID: 6756186616 Version: 1.3.0 (Build 2) Submission ID: 50057266-51aa-4b7a-ad93-c3310c200f21 Date Submitted: March 15, 2026 Current Status: In Review (for ~60 days) We have already submitted multiple "Contact Us" requests through App Store Connect, but have not received any response or explanation for the extended review time. This prolonged delay is significantly impacting our release schedule and our ability to deliver bug fixes and improvements to our users. The update contains important fixes that our users are waiting for. Could someone from the App Review team please: Look into why this submission has been pending for this long? Provide an estimated timeline or any feedback if there's an issue with the build? Let us know if any additional information is required from our side? Any help or guidance would be greatly appreciated. Thank you in advance. Best regards
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Auto-renewable subscriptions stuck "In Review" since 10 May — app approved (App ID: 6743341470)
I'm hoping someone from the App Review team can help. My App ID: 6743341470 is Ready for Distribution, but both auto-renewable subscriptions have been stuck in "In Review" since May 10 with no update. Subscriptions: Subscription Group ID: 22039292 Account status: Paid Apps Agreement: Active Banking and tax: Complete Localization: Approved (Since 11 May) Resolution Center: No outstanding items What I've tried: Apple Developer Support case 20000114086909 — escalated thrice, support confirmed nothing is concerning but no movement. All they said was wait with no definite timeline. This is my first app and these subscriptions are blocking my launch. Any help from the App Review team would be greatly appreciated.
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Waiting for Review for more than a month
Hi, I am new here. Wanted to publish my first app in App store in January. In January the review process was pretty fast, I got answers every 2-3 days. In February it got to 30 days or more. I've been waiting for more than 30 days and got a reject due to app quality. Since that I fixed all the bugs and UI is now smooth. I applied for another review and still waiting for about 45 days now. I contacted support, but didn't receive any response. Please help!
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Waiting for Review Since April 24 — No Responses From Support or Review Team
This is already my second post about this situation. Submission ID: 8094bc1f-3b79-4f70-9b8b-7a5182e845de The review process is completely stuck in “Waiting for Review”. Calls, emails to support, expedited review requests — absolutely nothing gets answered. Total silence and complete ignore from every side. We already tried everything possible, including resubmitting the app for review hoping it would return to the normal queue. Nothing changes. The status just stays “Waiting for Review”. At this point it feels impossible to do anything at all. There are already many developers on the forum reporting the exact same issue, but there is still no clear explanation or solution from Apple. @App Review
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App Review Stuck Since May 4 — Request for Status Check
App's Apple ID: 6763641491 I know there are already many posts about long review times, but we heard Apple Support may be able to help look into specific cases. We first submitted our app for review around April 27. There was some back-and-forth communication initially, but we have not received any updates since May 4. Timeline: May 8: Submitted an expedited review request May 11: Canceled the submission and re-submitted the exact same build, hoping it would resolve a possible queue issue May 12 (morning): Submitted another expedited review request for the new submission May 12 (night): Submitted a support request via email Could someone please help check the status of this review or whether there may be an issue with the submission queue? Thank you.
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Concern Regarding Multiple Apps Stuck in “Waiting for Review” Status
Hello, I’m hoping to get some advice regarding several app submissions that have been stuck in the “Waiting for Review” stage for an extended amount of time, along with another case where I have not received any follow-up after a rejection. Here’s a breakdown of the situation: My first app was submitted as a new application on April 30, 2026. Shortly after submission, it received an automated rejection asking for more information about the app’s functionality. I responded the same day on 30th April, by uploading a detailed feature demonstration video and resubmitted the app. Since then, the status has remained unchanged at “Waiting for Review” with no additional communication. The second app was also submitted on April 30, 2026, and received a similar automated rejection requesting clarification about certain features. I provided a detailed explanation video and resubmitted it on May 1, 2026. After waiting several days without any response, I temporarily rejected the submission from my side to make some metadata adjustments, then submitted it again on May 8, 2026. It is still stuck in “Waiting for Review” with no updates so far. I also submitted another app on May 14, 2026. This one is currently showing the same “Waiting for Review” status. I additionally requested an expedited review because the release includes important bug fixes, but there has been no progress yet. At this point, the ongoing delays across multiple apps are starting to seriously affect my business operations, especially due to the absence of any communication or timeline from the review team. If anyone has recently dealt with a similar issue or knows of any effective escalation channels to request a status update, I would truly appreciate your guidance. Thank you in advance for any help. Kind regards Jannat Tariq
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Auto-renewable subscriptions stuck "In Review" since 10 May — app approved (App ID: 6743341470)
I'm hoping someone from the App Review team can help. My App ID: 6743341470 is Ready for Distribution, but both auto-renewable subscriptions have been stuck in "In Review" since May 10 with no update. Subscriptions: Subscription Group ID: 22039292 Account status: Paid Apps Agreement: Active Banking and tax: Complete Localization: Approved Resolution Center: No outstanding items What I've tried: Expedited review request submitted Apple Developer Support case 20000114086909 — escalated thrice, support confirmed nothing is concerning but no movement. All they said was wait with no definite timeline. This is my first app and these subscriptions are blocking my launch. Any help from the App Review team would be greatly appreciated.
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Apps Stuck in "Waiting for Review" for 3 Months , No Response from Appeal or Support
Hello everyone, I'm reaching out to see if anyone has experienced a similar situation or can offer any guidance. I have several apps that have been stuck in "Waiting for Review" for an unusually extended period, and one additional case where I am awaiting a response after a rejection. Here is a brief timeline: • One app was originally submitted on February 5, 2026. After receiving no response, it was resubmitted on March 26, 2026, and is still showing "Waiting for Review." • Another app was resubmitted on February 10, 2026, after addressing all feedback from a prior rejection. It has had no status change since. • A third app was resubmitted on February 5, 2026. It was rejected, and I replied to the rejection with the required information, but I have not received any response since. Steps I have already taken: • Submitted an appeal – no response received • Contacted App Review support – no response received This prolonged delay across multiple apps is seriously affecting my business and I am running out of options. Has anyone dealt with a similar situation recently? Is there any other official channel or escalation path available to get a status update? Any advice would be greatly appreciated. Thank you.
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No Response from Appeal or Support
I'm hoping someone can help me get clarity on my app submission for LinkUp, an iMessage-native group scheduling app. Here's the timeline: • Initial rejection (~1 month ago): Rejected under 4.3(a) for "duplicating functionality of other apps" • I updated screenshots, app description, and submitted again • For the past 2 weeks the app has been stuck with no meaningful response from App Review • I have called Apple support, submitted messages through the Resolution Center, and filed an App Review Board appeal — but I have received no confirmation email for the appeal and it does not appear on my developer support request page What LinkUp actually does: it lets friend groups coordinate availability entirely inside iMessage. Users send a schedule card as a message bubble, and participants vote on availability directly in the conversation thread — no redirects, no external app required. The heatmap updates in the bubble as people respond. To my knowledge, nothing on the App Store does this.
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App Store Connect - BitCode
Earlier in iTunes Connect we had a settings for enable bitcode which will recompile our app. This setting is no longer active/present for iOS , could you please confirm? https://developer.apple.com/documentation/xcode-release-notes/xcode-14-release-notes Starting with Xcode 14, bitcode is no longer required for watchOS and tvOS applications, and the App Store no longer accepts bitcode submissions from Xcode 14. Xcode no longer builds bitcode by default and generates a warning message if a project explicitly enables bitcode: “Building with bitcode is deprecated. Please update your project and/or target settings to disable bitcode.” The capability to build with bitcode will be removed in a future Xcode release. IPAs that contain bitcode will have the bitcode stripped before being submitted to the App Store. Debug symbols can only be downloaded from App Store Connect / TestFlight for existing bitcode submissions and are no longer available for submissions made with Xcode 14. (86118779)
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Resubmission stuck "Waiting for Review" 96+ hours - prior TestFlight approval on same 4.3(b) grounds - App ID 6759586097
Hello, I'm hoping someone from the App Review team can look into this situation, which has specific context that I believe makes it worth a careful look. Thank you in advance for your time. I'm hoping someone from the App Review team can look into this situation, which I believe has specific context that makes it worth a careful look. My app YADA: You've Already Met (App ID: 6759586097) has been in "Waiting for Review" since Wednesday May 6 at 7:44 PM ET - now over 96 hours. I have an open support case (20000112508151) filed Friday with no response yet. I'm not writing simply to flag the wait - I want to explain why this submission deserves a thoughtful second look on the merits. When YADA was submitted for TestFlight beta review, it was flagged under Guideline 4.3(b) for the same reason as the App Store rejection. I appealed, explained the differentiating mechanic, and an Apple reviewer evaluated the argument and approved the app for external testing. That approval is on record. I'm asking for consistency with that prior decision. YADA's core mechanic is genuinely unlike any dating app currently on the App Store. A user privately adds someone they already know to a list. That person receives no information about who added them. A match is only revealed when both people have independently and privately added each other. If the feeling isn't mutual, nothing is ever disclosed. There is no browsing of strangers, no algorithmic recommendations, no swiping, and no rejection possible because neither party knows they've been added until both have added each other simultaneously. Critically, YADA does not ask users to declare their gender or sexual preferences - because the mechanic doesn't require it. This makes YADA the only interest-discovery platform on the App Store that works entirely without those declarations, which creates a uniquely safe experience for LGBTQ+ users and young people who are not ready to publicly disclose their orientation. No equivalent experience exists on the App Store. The App Store rejection also included 5.1.1 and 2.1 issues, both of which I fully resolved - redesigning the contacts permission flow with a proper in-app explanation screen and directly answering Apple's question about data handling - with a new build submitted alongside my Resolution Center reply. I'm not asking for special treatment. I'm asking for the opportunity to have the full argument evaluated by a reviewer with the time to consider it, consistent with how the TestFlight review was handled. Support case: 20000112508151. App ID: 6759586097. Submission ID: abdf8b5b-5ea0-46a4-8a0b-fb58320fa701. Thank You
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The Items Below are Required?
I am trying to submit a new app and now this message comes up: The items below are required to start the review process: English (Canada) - Privacy Policy URL - This field is required Arabic - Privacy Policy URL - This field is required Croatian - Privacy Policy URL - This field is required English (Australia) - Privacy Policy URL - This field is required Show Details What is it, and what to do? Dan Uff
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My app has been waiting for review for almost three weeks now
My app (actually, an update for an existing app) has been stuck in the “Waiting for Review” status. I first contacted support after one week had passed, and then again after the second week. So far, support has only replied with “we will investigate your issue,” but they have never followed up with the results of the investigation. I also created another thread on this forum in an attempt to get my issue resolved. The only response I received from @App Review was that they would investigate the issue and that I would receive an update in App Store Connect. However, I have not received anything, and I have no idea how the investigation is progressing. So, Apple, could you please provide me with more information regarding my case? Here is the submission ID: 809d736e-6aba-4c7a-8e94-b4585befd9bf
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Subscription cannot be attached to new binary, but the reviewers reject the subscription because it needs to be attached with a new binary.
Currently our app Juris: Learn the Law has consumable IAPs available publicly. We've recently added a subscription to a new update, but since we already added consumable IAPs, we can only submit new IAP on their own and cannot attach it to a new binary. The issue is that when we submit the subscription for review, it gets rejected and the reviewers respond that the subscription needs to be included with a new binary, even though we can't attached it to a new binary. We submitted a new binary at the same time we submitted a new subscription, but the new binary would be approved and the subscription would be rejected. The update with the subscription is available, but the subscription isn't, meaning users cannot use the new features which require the subscription.
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Rejected for Guideline 2.5.2 - Performance - Software Requirements
Hi everyone, I’d appreciate guidance on a 2.5.2 rejection. My app was rejected with this message: “During review, the app installed or launched executable code. Specifically, the app allows users to install apps created by other users.” What my app actually does: Users create/share tool templates (not binaries/plugins). A template contains only: form configuration (text fields, dropdowns, checkboxes, sliders, etc.) At runtime, placeholders like #TextField are replaced with user input, then the final prompt is sent to a server for AI response. *The iOS app does not download/install/execute native code, scripts, frameworks, or dynamic modules on-device. I suspect review interpreted the word “install” in my UI as real app/code installation anyone knows what can i do to fix this problem. thank you,
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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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6.6k
Activity
Mar ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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3.8k
Activity
Nov ’25
Update stuck in 'In Review' for 80 days
Hello, I'm posting again — and unfortunately, I already know how this thread is going to go. My app (ID: 6756186616) has now been stuck in "In Review" for 80 days. To save everyone time, here is the reply I expect to receive within a day or two, copy-pasted from the response on my last thread: "Thank you for your post. We're investigating and The App Review team will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us." Nothing actually happened after that reply last time. No follow-up in App Store Connect. No further communication. Just silence. When I escalated to Developer Support (case #20000111565861), I was told explicitly that Developer Support has no way to reach the App Review team and no authority to intervene on submissions stuck in review. So Developer Support points back to App Review, and the standard forum reply points back to "contact us" — which loops back to Developer Support. This is a closed loop that doesn't actually resolve anything for an independent developer. Concrete questions: Is there any real escalation path that doesn't end in an automated reply? Why has a submission been "In Review" for 80 days with zero communication? What should a solo developer do when both Developer Support and the forum response are dead ends? I'm not asking for special treatment. I'm asking for the review to actually move — in either direction. A rejection with feedback would be infinitely more useful than 80 days of silence. Thank you.
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2h
Update stuck in 'In Review' for 80 days — Developer Support says they can't reach App Review
Hello, I'm posting again — and unfortunately, I already know how this thread is going to go. My app (ID: 6756186616) has now been stuck in "In Review" for 80 days. To save everyone time, here is the reply I expect to receive within a day or two, copy-pasted from the response on my last thread: "Thank you for your post. We're investigating and The App Review team will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us." Nothing actually happened after that reply last time. No follow-up in App Store Connect. No further communication. Just silence. When I escalated to Developer Support (case #20000111565861), I was told explicitly that Developer Support has no way to reach the App Review team and no authority to intervene on submissions stuck in review. So Developer Support points back to App Review, and the standard forum reply points back to "contact us" — which loops back to Developer Support. This is a closed loop that doesn't actually resolve anything for an independent developer. Concrete questions: Is there any real escalation path that doesn't end in an automated reply? Why has a submission been "In Review" for 80 days with zero communication? What should a solo developer do when both Developer Support and the forum response are dead ends? I'm not asking for special treatment. I'm asking for the review to actually move — in either direction. A rejection with feedback would be infinitely more useful than 80 days of silence. Thank you.
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2h
Waiting for App Review from April 27th 2026
Hello, I submitted an update for my app for review on April 27th. Since then, the app has remained in the “Waiting for Review” status. I contacted support by email after one week and again after two weeks, but both of my messages were left unanswered. Please provide me with an overview of what is going on with my app submission for review. Thank you.
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2h
App Update Stuck 'In Review' for 60+ Days - Submission ID: 50057266
Hello Apple Review Team, Our app update has been stuck in "In Review" status for almost 2 months, and we are unable to get any updates or response through the standard channels. App Details: App Name: Pomodoro Timer: CoffeePomodoro App ID: 6756186616 Version: 1.3.0 (Build 2) Submission ID: 50057266-51aa-4b7a-ad93-c3310c200f21 Date Submitted: March 15, 2026 Current Status: In Review (for ~60 days) We have already submitted multiple "Contact Us" requests through App Store Connect, but have not received any response or explanation for the extended review time. This prolonged delay is significantly impacting our release schedule and our ability to deliver bug fixes and improvements to our users. The update contains important fixes that our users are waiting for. Could someone from the App Review team please: Look into why this submission has been pending for this long? Provide an estimated timeline or any feedback if there's an issue with the build? Let us know if any additional information is required from our side? Any help or guidance would be greatly appreciated. Thank you in advance. Best regards
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2h
Auto-renewable subscriptions stuck "In Review" since 10 May — app approved (App ID: 6743341470)
I'm hoping someone from the App Review team can help. My App ID: 6743341470 is Ready for Distribution, but both auto-renewable subscriptions have been stuck in "In Review" since May 10 with no update. Subscriptions: Subscription Group ID: 22039292 Account status: Paid Apps Agreement: Active Banking and tax: Complete Localization: Approved (Since 11 May) Resolution Center: No outstanding items What I've tried: Apple Developer Support case 20000114086909 — escalated thrice, support confirmed nothing is concerning but no movement. All they said was wait with no definite timeline. This is my first app and these subscriptions are blocking my launch. Any help from the App Review team would be greatly appreciated.
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3h
Waiting for Review for more than a month
Hi, I am new here. Wanted to publish my first app in App store in January. In January the review process was pretty fast, I got answers every 2-3 days. In February it got to 30 days or more. I've been waiting for more than 30 days and got a reject due to app quality. Since that I fixed all the bugs and UI is now smooth. I applied for another review and still waiting for about 45 days now. I contacted support, but didn't receive any response. Please help!
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3h
Waiting for Review Since April 24 — No Responses From Support or Review Team
This is already my second post about this situation. Submission ID: 8094bc1f-3b79-4f70-9b8b-7a5182e845de The review process is completely stuck in “Waiting for Review”. Calls, emails to support, expedited review requests — absolutely nothing gets answered. Total silence and complete ignore from every side. We already tried everything possible, including resubmitting the app for review hoping it would return to the normal queue. Nothing changes. The status just stays “Waiting for Review”. At this point it feels impossible to do anything at all. There are already many developers on the forum reporting the exact same issue, but there is still no clear explanation or solution from Apple. @App Review
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4h
App Review Stuck Since May 4 — Request for Status Check
App's Apple ID: 6763641491 I know there are already many posts about long review times, but we heard Apple Support may be able to help look into specific cases. We first submitted our app for review around April 27. There was some back-and-forth communication initially, but we have not received any updates since May 4. Timeline: May 8: Submitted an expedited review request May 11: Canceled the submission and re-submitted the exact same build, hoping it would resolve a possible queue issue May 12 (morning): Submitted another expedited review request for the new submission May 12 (night): Submitted a support request via email Could someone please help check the status of this review or whether there may be an issue with the submission queue? Thank you.
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4h
Concern Regarding Multiple Apps Stuck in “Waiting for Review” Status
Hello, I’m hoping to get some advice regarding several app submissions that have been stuck in the “Waiting for Review” stage for an extended amount of time, along with another case where I have not received any follow-up after a rejection. Here’s a breakdown of the situation: My first app was submitted as a new application on April 30, 2026. Shortly after submission, it received an automated rejection asking for more information about the app’s functionality. I responded the same day on 30th April, by uploading a detailed feature demonstration video and resubmitted the app. Since then, the status has remained unchanged at “Waiting for Review” with no additional communication. The second app was also submitted on April 30, 2026, and received a similar automated rejection requesting clarification about certain features. I provided a detailed explanation video and resubmitted it on May 1, 2026. After waiting several days without any response, I temporarily rejected the submission from my side to make some metadata adjustments, then submitted it again on May 8, 2026. It is still stuck in “Waiting for Review” with no updates so far. I also submitted another app on May 14, 2026. This one is currently showing the same “Waiting for Review” status. I additionally requested an expedited review because the release includes important bug fixes, but there has been no progress yet. At this point, the ongoing delays across multiple apps are starting to seriously affect my business operations, especially due to the absence of any communication or timeline from the review team. If anyone has recently dealt with a similar issue or knows of any effective escalation channels to request a status update, I would truly appreciate your guidance. Thank you in advance for any help. Kind regards Jannat Tariq
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4h
Title: 4.3(a) rejection – no response after resubmission, appeal, and scheduled call – how to escalate?
App ID: 6767989183 was rejected for Guideline 4.3(a) Spam. I resubmitted, filed an appeal, and booked a call with App Review – got zero confirmation on any of it. Has anyone managed to escalate past this point and actually reach someone? What worked for you?
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5h
Auto-renewable subscriptions stuck "In Review" since 10 May — app approved (App ID: 6743341470)
I'm hoping someone from the App Review team can help. My App ID: 6743341470 is Ready for Distribution, but both auto-renewable subscriptions have been stuck in "In Review" since May 10 with no update. Subscriptions: Subscription Group ID: 22039292 Account status: Paid Apps Agreement: Active Banking and tax: Complete Localization: Approved Resolution Center: No outstanding items What I've tried: Expedited review request submitted Apple Developer Support case 20000114086909 — escalated thrice, support confirmed nothing is concerning but no movement. All they said was wait with no definite timeline. This is my first app and these subscriptions are blocking my launch. Any help from the App Review team would be greatly appreciated.
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5h
App Review Process Stuck for 2 Weeks
We have been waiting for the App Review process to complete for almost 2 weeks already. The review process appears to be completely stalled.
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7h
Apps Stuck in "Waiting for Review" for 3 Months , No Response from Appeal or Support
Hello everyone, I'm reaching out to see if anyone has experienced a similar situation or can offer any guidance. I have several apps that have been stuck in "Waiting for Review" for an unusually extended period, and one additional case where I am awaiting a response after a rejection. Here is a brief timeline: • One app was originally submitted on February 5, 2026. After receiving no response, it was resubmitted on March 26, 2026, and is still showing "Waiting for Review." • Another app was resubmitted on February 10, 2026, after addressing all feedback from a prior rejection. It has had no status change since. • A third app was resubmitted on February 5, 2026. It was rejected, and I replied to the rejection with the required information, but I have not received any response since. Steps I have already taken: • Submitted an appeal – no response received • Contacted App Review support – no response received This prolonged delay across multiple apps is seriously affecting my business and I am running out of options. Has anyone dealt with a similar situation recently? Is there any other official channel or escalation path available to get a status update? Any advice would be greatly appreciated. Thank you.
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16h
No Response from Appeal or Support
I'm hoping someone can help me get clarity on my app submission for LinkUp, an iMessage-native group scheduling app. Here's the timeline: • Initial rejection (~1 month ago): Rejected under 4.3(a) for "duplicating functionality of other apps" • I updated screenshots, app description, and submitted again • For the past 2 weeks the app has been stuck with no meaningful response from App Review • I have called Apple support, submitted messages through the Resolution Center, and filed an App Review Board appeal — but I have received no confirmation email for the appeal and it does not appear on my developer support request page What LinkUp actually does: it lets friend groups coordinate availability entirely inside iMessage. Users send a schedule card as a message bubble, and participants vote on availability directly in the conversation thread — no redirects, no external app required. The heatmap updates in the bubble as people respond. To my knowledge, nothing on the App Store does this.
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16h
App Store Connect - BitCode
Earlier in iTunes Connect we had a settings for enable bitcode which will recompile our app. This setting is no longer active/present for iOS , could you please confirm? https://developer.apple.com/documentation/xcode-release-notes/xcode-14-release-notes Starting with Xcode 14, bitcode is no longer required for watchOS and tvOS applications, and the App Store no longer accepts bitcode submissions from Xcode 14. Xcode no longer builds bitcode by default and generates a warning message if a project explicitly enables bitcode: “Building with bitcode is deprecated. Please update your project and/or target settings to disable bitcode.” The capability to build with bitcode will be removed in a future Xcode release. IPAs that contain bitcode will have the bitcode stripped before being submitted to the App Store. Debug symbols can only be downloaded from App Store Connect / TestFlight for existing bitcode submissions and are no longer available for submissions made with Xcode 14. (86118779)
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17h
Resubmission stuck "Waiting for Review" 96+ hours - prior TestFlight approval on same 4.3(b) grounds - App ID 6759586097
Hello, I'm hoping someone from the App Review team can look into this situation, which has specific context that I believe makes it worth a careful look. Thank you in advance for your time. I'm hoping someone from the App Review team can look into this situation, which I believe has specific context that makes it worth a careful look. My app YADA: You've Already Met (App ID: 6759586097) has been in "Waiting for Review" since Wednesday May 6 at 7:44 PM ET - now over 96 hours. I have an open support case (20000112508151) filed Friday with no response yet. I'm not writing simply to flag the wait - I want to explain why this submission deserves a thoughtful second look on the merits. When YADA was submitted for TestFlight beta review, it was flagged under Guideline 4.3(b) for the same reason as the App Store rejection. I appealed, explained the differentiating mechanic, and an Apple reviewer evaluated the argument and approved the app for external testing. That approval is on record. I'm asking for consistency with that prior decision. YADA's core mechanic is genuinely unlike any dating app currently on the App Store. A user privately adds someone they already know to a list. That person receives no information about who added them. A match is only revealed when both people have independently and privately added each other. If the feeling isn't mutual, nothing is ever disclosed. There is no browsing of strangers, no algorithmic recommendations, no swiping, and no rejection possible because neither party knows they've been added until both have added each other simultaneously. Critically, YADA does not ask users to declare their gender or sexual preferences - because the mechanic doesn't require it. This makes YADA the only interest-discovery platform on the App Store that works entirely without those declarations, which creates a uniquely safe experience for LGBTQ+ users and young people who are not ready to publicly disclose their orientation. No equivalent experience exists on the App Store. The App Store rejection also included 5.1.1 and 2.1 issues, both of which I fully resolved - redesigning the contacts permission flow with a proper in-app explanation screen and directly answering Apple's question about data handling - with a new build submitted alongside my Resolution Center reply. I'm not asking for special treatment. I'm asking for the opportunity to have the full argument evaluated by a reviewer with the time to consider it, consistent with how the TestFlight review was handled. Support case: 20000112508151. App ID: 6759586097. Submission ID: abdf8b5b-5ea0-46a4-8a0b-fb58320fa701. Thank You
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20h
The Items Below are Required?
I am trying to submit a new app and now this message comes up: The items below are required to start the review process: English (Canada) - Privacy Policy URL - This field is required Arabic - Privacy Policy URL - This field is required Croatian - Privacy Policy URL - This field is required English (Australia) - Privacy Policy URL - This field is required Show Details What is it, and what to do? Dan Uff
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My app has been waiting for review for almost three weeks now
My app (actually, an update for an existing app) has been stuck in the “Waiting for Review” status. I first contacted support after one week had passed, and then again after the second week. So far, support has only replied with “we will investigate your issue,” but they have never followed up with the results of the investigation. I also created another thread on this forum in an attempt to get my issue resolved. The only response I received from @App Review was that they would investigate the issue and that I would receive an update in App Store Connect. However, I have not received anything, and I have no idea how the investigation is progressing. So, Apple, could you please provide me with more information regarding my case? Here is the submission ID: 809d736e-6aba-4c7a-8e94-b4585befd9bf
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Subscription cannot be attached to new binary, but the reviewers reject the subscription because it needs to be attached with a new binary.
Currently our app Juris: Learn the Law has consumable IAPs available publicly. We've recently added a subscription to a new update, but since we already added consumable IAPs, we can only submit new IAP on their own and cannot attach it to a new binary. The issue is that when we submit the subscription for review, it gets rejected and the reviewers respond that the subscription needs to be included with a new binary, even though we can't attached it to a new binary. We submitted a new binary at the same time we submitted a new subscription, but the new binary would be approved and the subscription would be rejected. The update with the subscription is available, but the subscription isn't, meaning users cannot use the new features which require the subscription.
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1d
Rejected for Guideline 2.5.2 - Performance - Software Requirements
Hi everyone, I’d appreciate guidance on a 2.5.2 rejection. My app was rejected with this message: “During review, the app installed or launched executable code. Specifically, the app allows users to install apps created by other users.” What my app actually does: Users create/share tool templates (not binaries/plugins). A template contains only: form configuration (text fields, dropdowns, checkboxes, sliders, etc.) At runtime, placeholders like #TextField are replaced with user input, then the final prompt is sent to a server for AI response. *The iOS app does not download/install/execute native code, scripts, frameworks, or dynamic modules on-device. I suspect review interpreted the word “install” in my UI as real app/code installation anyone knows what can i do to fix this problem. thank you,
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