App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

Posts under App Review tag

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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Mar ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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Nov ’25
App Review shows false status and review times
Hi, since that is our first App Store launch we did expect longer review times. But first it was stuck in Waiting for Review for 7 days and now it's stuck in Review for 10 days. A request for status update on the support has also been there for 5 days now with no response either. Is that happening to more people or why? Review Status showing done: Fun thing is, when we load the app connect page in the morning it shows the app was approved but the link to App Store shows no app available. I'm very curious if other people had that issue where it shows as if the review is done but then after refresh it isn't. As of now the app still shows in review but we have the same state issue for the appconnectstore page every morning.
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[Expedited Review Request] Launching August 5 - Same-Day Theatrical Film Release, We Need Your Help
Hello, Our game is scheduled for official release tomorrow, Wednesday, August 5, and we would like to request an expedited review. This build was first submitted on July 23 and has been in the review process for about two weeks; our latest submission is currently in "Waiting for Review" status. All marketing and promotional campaigns have already been rolled out based on the August 5 launch date. This date is especially important because the new theatrical film of the original animation 'Catch! Teenieping' premieres on the same day, and the game is planned to launch alongside the film. The previous film drew over 1 million moviegoers, becoming the first Korean animation to do so in 12 years. Many children and family fans have long been looking forward to this day. This is the first official match-3 puzzle game based on the Teenieping IP, and we have put great care into making it a game families can enjoy together. After launch, we are fully committed to operating the game responsibly in compliance with the App Store guidelines. We apologize for the urgent request and would sincerely appreciate it if the review could be completed in time. App Name: Teeniping Magic Match App Apple ID: 6786589102 App Bundle ID: com.plaium.tmm
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Several apps stuck in “Waiting for Review” for over one to two weeks – anyone else experiencing this?
Hello everyone, I’m wondering if other developers are currently seeing unusually long “Waiting for Review” times. I currently have multiple apps waiting for review. Some have been in the queue for more than a week, while others have now been waiting for over two weeks without ever moving to “In Review.” This is unusual compared to my previous submissions, which normally entered review much sooner. There are no messages in the Resolution Center, no guideline issues, and nothing indicating that any action is required on my side. Has anyone experienced the same thing recently? Are review queues currently slower than usual? Have your apps eventually moved to “In Review” after waiting this long? Is there anything else worth checking besides Agreements, Tax & Banking, and App Store Connect metadata? I’m not trying to complain—I’m simply trying to understand whether this is affecting other developers as well or if it’s something specific to my account. Thanks in advance for sharing your experience.
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The App Review case has not been answered for more than 10 days — the first application (Apple ID 6784373110)
Hello, Our app has been in "Waiting for Review" for more 10 days with no update. App Name: RabbitMatch: Padel & Tennis Apple ID: 6784373110 Platform: iOS, Version 1.0 Submitted: July 26, 2026, 02:46 Current status: Waiting for Review, unchanged For context: the app supports padel and tennis tournament organization, including community and volunteer-run events in Armenia, Georgia, and Kazakhstan, where digital tournament tools are limited. Could you confirm whether the submission is actively queued, or if anything is needed from our side? Thank you.
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Unable to attach first auto-renewable subscription to iOS app.
Hello everyone. I’m trying to submit my first auto-renewable subscription with my iOS app, but can’t associate the subscription with my app version in App Store Connect. Setup: app version 1.0.7 with build attached, subscription group “Premium” with weekly, monthly, yearly. All metadata complete; paid apps agreement active, bank details set, admin access confirmed. Problem: “In-App Purchases and Subscriptions” section is missing on my app version page, so I can’t attach my subscription. Draft error says, “Unable to submit for review. Add an app version for the selected platform.” The draft only lists my weekly plan, not the app version. Questions: why might that section be missing? Are there prerequisites? Has anyone seen this? Any guidance or suggestions would be greatly appreciated.
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App stuck in repeated 5.1.2 rejection because I can’t update incorrect “Device ID used for tracking” privacy label
Hi everyone, I’m hoping someone can help because my app has been stuck in App Review since July 17, and I keep getting rejected under Guideline 5.1.2(i). The issue is that my App Privacy information currently says Device ID is collected and used for tracking. However, the new version of the app does not track users as Apple defines tracking: It does not access the IDFA. It does not link against AppTrackingTransparency or AdSupport. The new build does not contain NSUserTrackingUsageDescription in its Info.plist. PostHog is used only for first-party product analytics. Superwall is used for paywalls and subscriptions. No collected data is linked with third-party data for advertising or shared with a data broker. A previous version of the app included NSUserTrackingUsageDescription, but the new version does not. The problem is that App Store Connect is not allowing me to remove the “used for tracking” designation from the privacy information while the older version is still live/currently associated with the listing. Because that privacy label remains selected, App Review continues expecting an ATT permission prompt that the new app does not need. I explained this in the Resolution Center and also requested approval under Apple’s Bug Fix Submissions policy, since version 3.0 (build 9) contains bug fixes. I have not received a response resolving the issue. Each resubmission has taken close to a week to be reviewed, only to receive essentially the same rejection again. I also submitted an expedited review request, but the build still has not been reviewed. This process has now been going on since July 17. Has anyone encountered this situation where an old version used NSUserTrackingUsageDescription, but App Store Connect would not allow the tracking privacy label to be corrected for a new version that no longer tracks? What is the correct way to break this cycle? Is there a way to have Apple unlock the App Privacy section so I can remove “Device ID used for tracking”? Should App Review approve the new build after confirming that it does not access the IDFA or perform tracking? Is there another setting or declaration that must be changed before the new version can be approved? Any help from an Apple engineer or another developer who has experienced this would be greatly appreciated.
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New app in "Waiting for Review" since July 28, never moved to In Review
My app I Ching: Fifty Stalks (Apple ID 6795751341, iOS, version 1.0) was submitted on July 28, 2026 and has been in "Waiting for Review" ever since. It has never moved to "In Review". There are no messages in the Resolution Center and no requests for additional information. This is the second app on this account. The app requires no account or sign-in, makes no network requests, and has no in-app purchases. All metadata, screenshots, and review notes are complete, and the build validated and uploaded without warnings. I have also opened a support case (Case ID 20000128294403). Could someone please look into this? I am happy to provide any additional detail.
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New app stuck in “In Review” since July 30 with no response from support
Hello, My new iOS app, “Загрози Суми”, version 1.0.4 (1), has remained continuously in the “In Review” status since July 30, 2026. Timeline: On July 29, I submitted the updated version after answering the latest questions from App Review. On July 30, the status changed to “In Review”. At approximately the same time, my backend telemetry showed that the app was installed and launched on both an iPhone and an iPad, which appears to indicate that the review had started. Since then, there has been no status change, no new message in App Store Connect, and no further review activity visible in my telemetry. I submitted two App Review status inquiries through Apple Developer Support, but I have not received a response. Submission details: App name: Загрози Суми Version: 1.0.4 (1) Submission ID: 1ed35a44-8c84-4025-a3e0-66c0d421b007 Current status: In Review I understand that some reviews may require additional time, and I am not requesting an expedited review. I only want to confirm that the submission is still progressing normally and is not waiting for additional information or action from me. Could an Apple staff member please check whether the submission is still active or advise whether I should continue waiting? Thank you.
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iOS update stuck in Waiting for Review for 7 days (Apple ID 6784986397)
Title: iOS update stuck in Waiting for Review for 7 days (Apple ID 6784986397) Hello App Review Team, Our iOS update has been in Waiting for Review for seven days with no movement. App: LiveLens Apple ID: 6784986397 Platform: iOS Version: 1.2.5 (build 23) Submitted: 28 July 2026 Submission ID: 250f2676-169c-435e-989e-81321b22849b Status: Waiting for Review, unchanged since submission What we have already verified on our side: No Developer Action Needed items No unaccepted agreements, and banking and tax information are complete No unresolved metadata flags and no messages in the Resolution Center Demo credentials for the reviewer are provided in App Review Information and are current We have not withdrawn the submission and have not requested an expedited review. The Android release of the same version has been live since 28 July, so our iOS users are still on the previous version and are not receiving the fixes in this build. Could someone please check whether this submission is stuck in the queue, or let us know if anything is required from our side? Thank you.
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App stuck in "Waiting for Review" since July 26, 2026 — Lab Escape
Hello, My app submission has been stuck in "Waiting for Review" since Sunday, July 26, 2026 (over 100 hours) and has not moved to "In Review". There are no messages in the App Store Connect Resolution Center or requests for additional info. Here are the details of the submission: App Name: Lab Escape: Zombie Survival Apple ID: 6782424764 Platform: iOS Version: 1.0 (Build 1.0.0 (11)) Date Submitted: Sunday, Jul 26, 2026 at 10:05 AM Submission ID: 6b869be6-aa51-45d0-9b80-ffba4dd5ae8c Current Status: Waiting for Review This is the initial release of the app. All agreements, tax, and banking details are active, and metadata, export compliance, and age ratings are complete. Could someone please check if the submission is proceeding normally or if any action is required on my side? Thank you in advance!
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Chef Library stuck in “Waiting for Review” with no support responseHello, My iOS app, Chef Library, version 1.2.0, has remained in “Waiting for Review” for several days. App Store Connect shows no unresolved issues, missing information, or messages
Hello, My iOS app, Chef Library, version 1.2.0, has remained in “Waiting for Review” for several days. App Store Connect shows no unresolved issues, missing information, or messages from App Review. I contacted Apple Developer Support on July 28 and followed up again on July 30. Both messages appear under support case 20000121706395, but I have not received a response and the review has not started. The submission details are: App: Chef Library Platform: iOS Version: 1.2.0 Current status: Waiting for Review Support case: 20000121706395 Could an Apple representative please check whether this submission is progressing normally or whether it has become stuck in the review queue? If anything is required from me, I am ready to provide it immediately. Thank you, Bart
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Submitted build stuck in “Waiting for Review” after replacing an approved build (possible queue issue?)
App update stuck in “Waiting for Review” after replacing an approved build (possible queue issue?) Hello, I would like to know whether other developers are experiencing a similar issue with App Review this weeks. App: Spherag IOT Platform: iOS Current build: 1.2.34 (234) Status: Waiting for Review Timeline Friday, July 24: build 1.2.30 was reviewed and approved successfully. We decided not to release that approved build. Monday, July 27: we removed it from release and submitted 1.2.31 (231). Build 1.2.31 remained in Waiting for Review for about 3 days and never moved to In Review. We then submitted 1.2.34 (234), Today, August 04: after waiting several days with no progress, we removed the submission and re-submitted the same build, 1.2.34 (234), which is currently still in Waiting for Review. I have already opened two Developer Support cases regarding this issue, but I have not yet received a resolution. What concerns me most is that, after submitting build 1.2.34, the version history in App Store Connect appears inconsistent and previous entries are displayed as 1.2.34 (234). This makes me wonder whether there could be a display issue or a problem with the review queue state. All Agreements, Tax and Banking information are active, and all required metadata, privacy details, export compliance and age rating information are complete. This delay is becoming difficult to manage operationally: one release is already blocked, a second release is now waiting, and a third release will likely be ready before the current submission is reviewed. Has anyone experienced a new submission remaining in “Waiting for Review” for several days after withdrawing a previously approved build and submitting a newer build? If so, did it eventually move to review automatically, or was any action from Apple required? Thank you.
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App "Waiting for Review" since July 24 - no message
Hello, My app "Etch" has been in "Waiting for Review" since July 24, with no change in status and no communication from the review team. This is a first submission for a new app, so I understand it can take longer than an update. On my side I have verified that: No rejection or metadata issue is shown The App Review section is empty Export compliance, content rights, and age rating are all completed Agreements are up to date As far as I can tell there is nothing outstanding for me to act on. Is anyone else seeing similar delays at the moment, and is there anything further I can check on my side to make sure the submission is not blocked? Thank you for any insight !
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First submission stuck in Waiting for Review for 12 days
My iOS app was submitted on July 23, 2026, and it has remained in "Waiting for Review" for 12 days. It has never progressed to "In Review." This is my first App Store submission, and the delay is preventing me from launching my business. App Store Connect shows no outstanding messages, metadata issues, agreements, contracts, or actions required on my account. So far, I have: Contacted Apple Developer Support and opened a support case. Contacted Apple through the "Contact Us" page in App Store Connect. Waited several days without receiving a response. Verified that there are no pending agreements or account issues. Confirmed that the app status has not changed since July 23. I've also noticed several other developers reporting similar delays for submissions made in late July, so I'm wondering if there is currently an issue with the App Review queue. Could an Apple staff member please check whether my submission is stuck or if there is anything else I should do? For privacy reasons, I am not posting my app name, Apple ID, bundle ID, or case number publicly. I would be happy to provide those details privately to an Apple employee if needed. Thank you.
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Confuse with in app purchase. Unable to Submit for Review.
I have created some products for in app purchase. But they cant be submitted. Somehow it stays in draft submission. It says: Unable to Submit for Review To submit your items for review, add an app version for the selected platform. But I didnt see where I should add an app version. My app has not launched yet anyway. Should I pass the submitted review first? the app bundle.
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App stuck in "Waiting for Review" for ~2 weeks, no status change, no response to support case
Hello App Review team, Our app "Elternkraft" (App ID: 6761455196) was submitted on July 22, 2026 and has been in "Waiting for Review" ever since, without ever transitioning to "In Review". It has now been roughly two weeks. This is our first submission for this app. To rule out an issue on our side, I have already checked the following: Agreements, Tax, and Banking are all Active (Free + Paid Apps Agreement, bank account, tax forms, compliance). I have not resubmitted or removed the build, so the original queue position is preserved. App Review Information (sign-in test account, contact details, notes) is filled in. I also opened a support case on July 30, 2026, but have not received a response beyond the initial acknowledgement. Could someone please check whether this submission is stuck in the queue, or whether anything further is required from our side? Any help moving this forward would be greatly appreciated. Thank you very much. Rouwen Hirth Elternkraft GmbH
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Submission stuck 12 days after replying to a Guideline 2.1 information request
My app was rejected July 16 under Guideline 2.1 (Information Needed) with four questions about the Clinical Health Records API. I replied in full the same day in the Resolution Center, and followed up in that thread on July 22. It has now been 12 days with no response from App Review. I have also contacted Developer Support (case 102942988807), which replied twice but could not provide status on the submission. I have not clicked Resubmit, since Apple's message asked me to reply, and I understand resubmitting closes the correspondence thread. Is there anything further I should be doing, or is a reply alone sufficient to return the submission to the review queue? Submission ID: bc855e56-3ef8-482d-96b0-4380d3fc4a68
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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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7.2k
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Mar ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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5.5k
Activity
Nov ’25
app waiting for review since Jul 25!
apple claimed that the game will be after review in 48 hours, i'm waiting for 2 weeks and i feel like i got scammed by apple. this is crazy! no response to emails and opening tickets. no one to talk to! Date Submitted Jul 25, 2026 at 1:17 AM Submission ID a5bd957b-7cd8-409f-a9d1-e3c5652952be
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4h
App Review shows false status and review times
Hi, since that is our first App Store launch we did expect longer review times. But first it was stuck in Waiting for Review for 7 days and now it's stuck in Review for 10 days. A request for status update on the support has also been there for 5 days now with no response either. Is that happening to more people or why? Review Status showing done: Fun thing is, when we load the app connect page in the morning it shows the app was approved but the link to App Store shows no app available. I'm very curious if other people had that issue where it shows as if the review is done but then after refresh it isn't. As of now the app still shows in review but we have the same state issue for the appconnectstore page every morning.
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86
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10h
[Expedited Review Request] Launching August 5 - Same-Day Theatrical Film Release, We Need Your Help
Hello, Our game is scheduled for official release tomorrow, Wednesday, August 5, and we would like to request an expedited review. This build was first submitted on July 23 and has been in the review process for about two weeks; our latest submission is currently in "Waiting for Review" status. All marketing and promotional campaigns have already been rolled out based on the August 5 launch date. This date is especially important because the new theatrical film of the original animation 'Catch! Teenieping' premieres on the same day, and the game is planned to launch alongside the film. The previous film drew over 1 million moviegoers, becoming the first Korean animation to do so in 12 years. Many children and family fans have long been looking forward to this day. This is the first official match-3 puzzle game based on the Teenieping IP, and we have put great care into making it a game families can enjoy together. After launch, we are fully committed to operating the game responsibly in compliance with the App Store guidelines. We apologize for the urgent request and would sincerely appreciate it if the review could be completed in time. App Name: Teeniping Magic Match App Apple ID: 6786589102 App Bundle ID: com.plaium.tmm
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12h
Several apps stuck in “Waiting for Review” for over one to two weeks – anyone else experiencing this?
Hello everyone, I’m wondering if other developers are currently seeing unusually long “Waiting for Review” times. I currently have multiple apps waiting for review. Some have been in the queue for more than a week, while others have now been waiting for over two weeks without ever moving to “In Review.” This is unusual compared to my previous submissions, which normally entered review much sooner. There are no messages in the Resolution Center, no guideline issues, and nothing indicating that any action is required on my side. Has anyone experienced the same thing recently? Are review queues currently slower than usual? Have your apps eventually moved to “In Review” after waiting this long? Is there anything else worth checking besides Agreements, Tax & Banking, and App Store Connect metadata? I’m not trying to complain—I’m simply trying to understand whether this is affecting other developers as well or if it’s something specific to my account. Thanks in advance for sharing your experience.
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2
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138
Activity
12h
The App Review case has not been answered for more than 10 days — the first application (Apple ID 6784373110)
Hello, Our app has been in "Waiting for Review" for more 10 days with no update. App Name: RabbitMatch: Padel & Tennis Apple ID: 6784373110 Platform: iOS, Version 1.0 Submitted: July 26, 2026, 02:46 Current status: Waiting for Review, unchanged For context: the app supports padel and tennis tournament organization, including community and volunteer-run events in Armenia, Georgia, and Kazakhstan, where digital tournament tools are limited. Could you confirm whether the submission is actively queued, or if anything is needed from our side? Thank you.
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0
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48
Activity
15h
Unable to attach first auto-renewable subscription to iOS app.
Hello everyone. I’m trying to submit my first auto-renewable subscription with my iOS app, but can’t associate the subscription with my app version in App Store Connect. Setup: app version 1.0.7 with build attached, subscription group “Premium” with weekly, monthly, yearly. All metadata complete; paid apps agreement active, bank details set, admin access confirmed. Problem: “In-App Purchases and Subscriptions” section is missing on my app version page, so I can’t attach my subscription. Draft error says, “Unable to submit for review. Add an app version for the selected platform.” The draft only lists my weekly plan, not the app version. Questions: why might that section be missing? Are there prerequisites? Has anyone seen this? Any guidance or suggestions would be greatly appreciated.
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31
Activity
15h
App stuck in repeated 5.1.2 rejection because I can’t update incorrect “Device ID used for tracking” privacy label
Hi everyone, I’m hoping someone can help because my app has been stuck in App Review since July 17, and I keep getting rejected under Guideline 5.1.2(i). The issue is that my App Privacy information currently says Device ID is collected and used for tracking. However, the new version of the app does not track users as Apple defines tracking: It does not access the IDFA. It does not link against AppTrackingTransparency or AdSupport. The new build does not contain NSUserTrackingUsageDescription in its Info.plist. PostHog is used only for first-party product analytics. Superwall is used for paywalls and subscriptions. No collected data is linked with third-party data for advertising or shared with a data broker. A previous version of the app included NSUserTrackingUsageDescription, but the new version does not. The problem is that App Store Connect is not allowing me to remove the “used for tracking” designation from the privacy information while the older version is still live/currently associated with the listing. Because that privacy label remains selected, App Review continues expecting an ATT permission prompt that the new app does not need. I explained this in the Resolution Center and also requested approval under Apple’s Bug Fix Submissions policy, since version 3.0 (build 9) contains bug fixes. I have not received a response resolving the issue. Each resubmission has taken close to a week to be reviewed, only to receive essentially the same rejection again. I also submitted an expedited review request, but the build still has not been reviewed. This process has now been going on since July 17. Has anyone encountered this situation where an old version used NSUserTrackingUsageDescription, but App Store Connect would not allow the tracking privacy label to be corrected for a new version that no longer tracks? What is the correct way to break this cycle? Is there a way to have Apple unlock the App Privacy section so I can remove “Device ID used for tracking”? Should App Review approve the new build after confirming that it does not access the IDFA or perform tracking? Is there another setting or declaration that must be changed before the new version can be approved? Any help from an Apple engineer or another developer who has experienced this would be greatly appreciated.
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124
Activity
16h
New app in "Waiting for Review" since July 28, never moved to In Review
My app I Ching: Fifty Stalks (Apple ID 6795751341, iOS, version 1.0) was submitted on July 28, 2026 and has been in "Waiting for Review" ever since. It has never moved to "In Review". There are no messages in the Resolution Center and no requests for additional information. This is the second app on this account. The app requires no account or sign-in, makes no network requests, and has no in-app purchases. All metadata, screenshots, and review notes are complete, and the build validated and uploaded without warnings. I have also opened a support case (Case ID 20000128294403). Could someone please look into this? I am happy to provide any additional detail.
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83
Activity
19h
New app stuck in “In Review” since July 30 with no response from support
Hello, My new iOS app, “Загрози Суми”, version 1.0.4 (1), has remained continuously in the “In Review” status since July 30, 2026. Timeline: On July 29, I submitted the updated version after answering the latest questions from App Review. On July 30, the status changed to “In Review”. At approximately the same time, my backend telemetry showed that the app was installed and launched on both an iPhone and an iPad, which appears to indicate that the review had started. Since then, there has been no status change, no new message in App Store Connect, and no further review activity visible in my telemetry. I submitted two App Review status inquiries through Apple Developer Support, but I have not received a response. Submission details: App name: Загрози Суми Version: 1.0.4 (1) Submission ID: 1ed35a44-8c84-4025-a3e0-66c0d421b007 Current status: In Review I understand that some reviews may require additional time, and I am not requesting an expedited review. I only want to confirm that the submission is still progressing normally and is not waiting for additional information or action from me. Could an Apple staff member please check whether the submission is still active or advise whether I should continue waiting? Thank you.
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306
Activity
20h
iOS update stuck in Waiting for Review for 7 days (Apple ID 6784986397)
Title: iOS update stuck in Waiting for Review for 7 days (Apple ID 6784986397) Hello App Review Team, Our iOS update has been in Waiting for Review for seven days with no movement. App: LiveLens Apple ID: 6784986397 Platform: iOS Version: 1.2.5 (build 23) Submitted: 28 July 2026 Submission ID: 250f2676-169c-435e-989e-81321b22849b Status: Waiting for Review, unchanged since submission What we have already verified on our side: No Developer Action Needed items No unaccepted agreements, and banking and tax information are complete No unresolved metadata flags and no messages in the Resolution Center Demo credentials for the reviewer are provided in App Review Information and are current We have not withdrawn the submission and have not requested an expedited review. The Android release of the same version has been live since 28 July, so our iOS users are still on the previous version and are not receiving the fixes in this build. Could someone please check whether this submission is stuck in the queue, or let us know if anything is required from our side? Thank you.
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237
Activity
22h
app waiting for review since 07.23!
apple claimed that the game will be after review in 48 hours, im waiting for 2 weeks and i feel like i got scammed by apple. this is crazy! no response to emails and opening tickets. no one to talk to! Submission ID cfbd9910-745d-43ec-a5bd-27b53fb39d1d
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Activity
22h
App stuck in "Waiting for Review" since July 26, 2026 — Lab Escape
Hello, My app submission has been stuck in "Waiting for Review" since Sunday, July 26, 2026 (over 100 hours) and has not moved to "In Review". There are no messages in the App Store Connect Resolution Center or requests for additional info. Here are the details of the submission: App Name: Lab Escape: Zombie Survival Apple ID: 6782424764 Platform: iOS Version: 1.0 (Build 1.0.0 (11)) Date Submitted: Sunday, Jul 26, 2026 at 10:05 AM Submission ID: 6b869be6-aa51-45d0-9b80-ffba4dd5ae8c Current Status: Waiting for Review This is the initial release of the app. All agreements, tax, and banking details are active, and metadata, export compliance, and age ratings are complete. Could someone please check if the submission is proceeding normally or if any action is required on my side? Thank you in advance!
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158
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1d
Chef Library stuck in “Waiting for Review” with no support responseHello, My iOS app, Chef Library, version 1.2.0, has remained in “Waiting for Review” for several days. App Store Connect shows no unresolved issues, missing information, or messages
Hello, My iOS app, Chef Library, version 1.2.0, has remained in “Waiting for Review” for several days. App Store Connect shows no unresolved issues, missing information, or messages from App Review. I contacted Apple Developer Support on July 28 and followed up again on July 30. Both messages appear under support case 20000121706395, but I have not received a response and the review has not started. The submission details are: App: Chef Library Platform: iOS Version: 1.2.0 Current status: Waiting for Review Support case: 20000121706395 Could an Apple representative please check whether this submission is progressing normally or whether it has become stuck in the review queue? If anything is required from me, I am ready to provide it immediately. Thank you, Bart
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app waiting for review since 07.23!
apple claimed that the game will be after review in 48 hours, im waiting for 2 weeks and i feel like i got scammed by apple. this is crazy! no response to emails and opening tickets. no one to talk to! Date Submitted Jul 23, 2026 at 3:25 PM Submission ID ec5d57c5-3931-4487-9a55-d7f1a7166d33
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29
Activity
1d
Submitted build stuck in “Waiting for Review” after replacing an approved build (possible queue issue?)
App update stuck in “Waiting for Review” after replacing an approved build (possible queue issue?) Hello, I would like to know whether other developers are experiencing a similar issue with App Review this weeks. App: Spherag IOT Platform: iOS Current build: 1.2.34 (234) Status: Waiting for Review Timeline Friday, July 24: build 1.2.30 was reviewed and approved successfully. We decided not to release that approved build. Monday, July 27: we removed it from release and submitted 1.2.31 (231). Build 1.2.31 remained in Waiting for Review for about 3 days and never moved to In Review. We then submitted 1.2.34 (234), Today, August 04: after waiting several days with no progress, we removed the submission and re-submitted the same build, 1.2.34 (234), which is currently still in Waiting for Review. I have already opened two Developer Support cases regarding this issue, but I have not yet received a resolution. What concerns me most is that, after submitting build 1.2.34, the version history in App Store Connect appears inconsistent and previous entries are displayed as 1.2.34 (234). This makes me wonder whether there could be a display issue or a problem with the review queue state. All Agreements, Tax and Banking information are active, and all required metadata, privacy details, export compliance and age rating information are complete. This delay is becoming difficult to manage operationally: one release is already blocked, a second release is now waiting, and a third release will likely be ready before the current submission is reviewed. Has anyone experienced a new submission remaining in “Waiting for Review” for several days after withdrawing a previously approved build and submitting a newer build? If so, did it eventually move to review automatically, or was any action from Apple required? Thank you.
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40
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1d
App "Waiting for Review" since July 24 - no message
Hello, My app "Etch" has been in "Waiting for Review" since July 24, with no change in status and no communication from the review team. This is a first submission for a new app, so I understand it can take longer than an update. On my side I have verified that: No rejection or metadata issue is shown The App Review section is empty Export compliance, content rights, and age rating are all completed Agreements are up to date As far as I can tell there is nothing outstanding for me to act on. Is anyone else seeing similar delays at the moment, and is there anything further I can check on my side to make sure the submission is not blocked? Thank you for any insight !
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25
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1d
First submission stuck in Waiting for Review for 12 days
My iOS app was submitted on July 23, 2026, and it has remained in "Waiting for Review" for 12 days. It has never progressed to "In Review." This is my first App Store submission, and the delay is preventing me from launching my business. App Store Connect shows no outstanding messages, metadata issues, agreements, contracts, or actions required on my account. So far, I have: Contacted Apple Developer Support and opened a support case. Contacted Apple through the "Contact Us" page in App Store Connect. Waited several days without receiving a response. Verified that there are no pending agreements or account issues. Confirmed that the app status has not changed since July 23. I've also noticed several other developers reporting similar delays for submissions made in late July, so I'm wondering if there is currently an issue with the App Review queue. Could an Apple staff member please check whether my submission is stuck or if there is anything else I should do? For privacy reasons, I am not posting my app name, Apple ID, bundle ID, or case number publicly. I would be happy to provide those details privately to an Apple employee if needed. Thank you.
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32
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1d
Confuse with in app purchase. Unable to Submit for Review.
I have created some products for in app purchase. But they cant be submitted. Somehow it stays in draft submission. It says: Unable to Submit for Review To submit your items for review, add an app version for the selected platform. But I didnt see where I should add an app version. My app has not launched yet anyway. Should I pass the submitted review first? the app bundle.
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1d
App stuck in "Waiting for Review" for ~2 weeks, no status change, no response to support case
Hello App Review team, Our app "Elternkraft" (App ID: 6761455196) was submitted on July 22, 2026 and has been in "Waiting for Review" ever since, without ever transitioning to "In Review". It has now been roughly two weeks. This is our first submission for this app. To rule out an issue on our side, I have already checked the following: Agreements, Tax, and Banking are all Active (Free + Paid Apps Agreement, bank account, tax forms, compliance). I have not resubmitted or removed the build, so the original queue position is preserved. App Review Information (sign-in test account, contact details, notes) is filled in. I also opened a support case on July 30, 2026, but have not received a response beyond the initial acknowledgement. Could someone please check whether this submission is stuck in the queue, or whether anything further is required from our side? Any help moving this forward would be greatly appreciated. Thank you very much. Rouwen Hirth Elternkraft GmbH
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1d
Submission stuck 12 days after replying to a Guideline 2.1 information request
My app was rejected July 16 under Guideline 2.1 (Information Needed) with four questions about the Clinical Health Records API. I replied in full the same day in the Resolution Center, and followed up in that thread on July 22. It has now been 12 days with no response from App Review. I have also contacted Developer Support (case 102942988807), which replied twice but could not provide status on the submission. I have not clicked Resubmit, since Apple's message asked me to reply, and I understand resubmitting closes the correspondence thread. Is there anything further I should be doing, or is a reply alone sufficient to return the submission to the review queue? Submission ID: bc855e56-3ef8-482d-96b0-4380d3fc4a68
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352
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