App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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7.3k
Mar ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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Nov ’25
TestFlight falsely says "must renew membership" (account is fully paid through 2027)
App: AI RunCoach — App ID 6782097197, bundle ID com.airuncoach.app, Team ID 4N3X74Y2LF When adding a new build to our External Testing group, TestFlight shows: "Before you can use TestFlight to distribute beta builds of your app, you must renew your Apple Developer Program membership." Our membership is not expired: the Membership Details page shows renewal date 20 June 2027, auto-renew ON, and the €99 fee already paid. We've also checked Agreements, Tax, and Banking — nothing shows as pending or requiring action anywhere. In the meantime, our app has been stuck in "In Review" status since August 3, and TestFlight installations also seem to be blocked. A request for an expedited review produced no result, and a request for a phone consultation did not lead to any contact either. Did anyone else experience this, and could someone advise on how to contact Apple about this? Thanks in advance for any pointers.
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Waiting for review
Hello, my first submission for a new app has been in "Waiting for Review" for 12 days, with no status change and no message in App Store Connect. Details: App Apple ID: 6790097966 Version: 1.0 (build 7) Submitted: August 2, 2026 Submission ID: ea22d38a-1444-450e-b335-83d4628d6829 Current status: Waiting for Review (never moved to In Review) There is no rejection, no request for additional information, and nothing in the Resolution Center. Review notes include everything needed to test the app. I also completed an outstanding Digital Services Act trader declaration on my account on 12 August, in case that was blocking the submission although is a free app, but there has been no change since. Is there anything on my side that could be holding this submission in the queue, or is this the current backlog? Any guidance would be appreciated. Thank you.
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Stuck in review
Good day, I have 2 apps, both first time submissions, stuck in review. the first one has been there since August 2nd. It doesn’t look like there is any missing metadata or other information. no error messages just ‘yellow waiting for review’. Is there anyways to check what’s holding it up? Or is just taking so long because it’s a first time submissions?
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Its been many days since i have submitted my app for review and still no asnwer
On 4 august i submitted the first ever v1 build of my app of review in app store connect and 10 days later i end up rejecting my because there was no response and status was still "Waiting for review", so i reject that build, did 1-2 changes on my mobile app's code and re-submitted again on 14 August, and still no asnwer or no status change (status is still on "Waiting for Review"). Are there any big queues currently for mobile app reviewing?
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App stuck in "Waiting for Review" for 12 days while other updates from the same account are approved normally
App ID: 6790321094 Submission ID: 883d7004-33a3-4fd7-b229-756a15b51cb9 Submitted: August 4, 2026 My app has been in "Waiting for Review" for 12 days with no change in status. In the same period, five other updates from the same developer account went through review normally, within the usual timeframe. So this does not appear to be a general queue backlog or an account-level issue. An expedited review request was submitted and had no effect. The previous version of this update was rejected under Guideline 4.3, and the issue behind that rejection has been fully addressed in this build. Details are in the Review Notes. There is no active thread in Resolution Center, so I have no way to contact the review team about this submission directly. Could someone confirm whether this submission is queued correctly or whether it is stuck? Any guidance would be appreciated.
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App update has been "Waiting for Review" for 13 days
I'm hoping someone from Apple or another developer can help or share some advice. My app update has now been stuck in "Waiting for Review" for 13 days. This is not a new app submission. It's an update that contains a fix for a critical bug currently affecting users in production. The fix has been ready for almost two weeks, but I simply can't get it to users because the update hasn't entered review. I've already submitted an Expedited Review Request, specifically explaining that there is a production issue affecting existing users. I've also tried contacting Apple through the available support channels, but so far I haven't been able to get any meaningful response or indication of when the review might begin. At this point, the situation is becoming increasingly difficult. Users are experiencing a bug that has already been fixed, I'm losing users and revenue because of it, and there doesn't seem to be anything I can do from my side. I completely understand that App Review can get busy, and I'm not asking to bypass the review process. I just need the update to actually enter the review process. Has anyone else recently experienced an update remaining in "Waiting for Review" for this long? Is there another escalation path I should try? And if someone from Apple happens to see this, I would really appreciate it if someone could look into the submission or point me in the right direction.
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App rejected under Guideline 3.1.1 (In-App Purchase) for a gift card storefront using local payment gateways
Hi everyone, I'm developing a digital retail application which acts as a digital storefront/marketplace where users can purchase standard prepaid gift cards and entertainment store credits (such as PlayStation, Xbox, and Steam gift cards). To give you a clearer picture of how our app and payment system work: The app allows users to browse a catalog of prepaid gift cards and vouchers. When a user decides to purchase an item, they complete the transaction within the app using localized/third-party payment gateways (such as regional digital wallets and online payment providers). Upon successful payment, the app securely fulfills the order by displaying the purchased prepaid code or voucher, which is meant to be redeemed externally on the respective platform's website or app. However, Apple's App Review team keeps rejecting the app under Guideline 3.1.1 (In-App Purchase), stating: "The app allows users to purchase or sell digital items, codes, or currencies to be used in other apps or third-party platforms." We are not selling software licenses or unlocking features inside iOS apps; we are simply selling standard prepaid gift cards through external/local payment methods, similar to traditional physical retail cards. Has anyone faced a similar rejection while using external/regional payment gateways for a gift card or e-commerce app? How did you structure your app metadata, app description, or appeal to satisfy Guideline 3.1.1 without entirely removing the checkout flow? Any insights or advice would be greatly appreciated. Thanks!
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iOS 1.0 in "Waiting for Review" for 7 days — first submission, with subscriptions
My first app submission has been sitting in "Waiting for Review" for seven days, and I would like to ask whether something is stuck on Apple's side. App: Rhyme Notes (Apple ID 6798802252) Submitted: August 9, 2026 at 6:55 PM Submission ID: 890bc26f-aa76-4a4c-89cb-b654cf5b1817 Items: iOS App 1.0 (build 4), one subscription group, two auto-renewable subscriptions Support Case: 20000138991260 All four items still show "Waiting for Review". None have moved to "In Review", none are flagged, and I have received no messages in App Store Connect. Everything on my side is complete and verified: the Paid Applications Agreement, bank account and tax forms are all Active; the version metadata, screenshots and age rating are complete; the app requires no sign-in, and my review notes explain that all functionality runs on-device and offline. Is there anything I can do here, or is this simply queue time? Any guidance would be appreciated.
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Submission stuck — unable to resubmit after removing from review
I removed version 21.0 (build 23.0/25) from the review queue 3 days ago because I needed to submit an updated build. Since then, every attempt to resubmit gives this error: "You've reached the maximum number of submissions allowed in review for this platform. To submit another, wait until one of your existing submissions has been reviewed or remove one from review." The App Review page still shows the submission as stuck/processing, and it hasn't cleared after 3 days. I already opened a support ticket but haven't heard back yet. Has anyone else run into a submission stuck in a "cancellation in progress" state for this long? Is there anything else I can do besides wait for support to manually clear it? App: Nexora AI Version: 21.0 Build: 25.0 Any guidance appreciated, this is blocking a time-sensitive release. #App Store Connect, #AppSubmission, #AppReview
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App Review Delayed for Over a Month Despite Multiple Submissions and Support Requests
Hello, I’m looking for guidance regarding an unusually long App Review process for my app, Auto Deal. The app was originally submitted on July 2, 2026. It eventually entered “In Review,” but remained there for an unusually long period without any update or decision. After waiting for a long time with no progress, I deleted the submission and uploaded it again. On the second submission, we again experienced a long delay. The app was eventually reviewed and rejected because of an issue that occurred when tapping the “Confirm” button inside the app. I immediately fixed the exact issue identified by App Review and submitted the corrected build. The corrected submission then entered “In Review,” but once again remained there for a long period without any further feedback or decision. After waiting again with no progress, I deleted the submission and uploaded a new build. When the same prolonged delay continued, I deleted that submission and submitted another fresh build. I understand that deleting and resubmitting can restart the review process. However, I only took these steps after repeatedly experiencing unusually long periods in review without any decision or explanation. Throughout this entire process, I have contacted Apple Developer Support multiple times and submitted three expedited review requests, but the issue remains unresolved. The app is complete and already available on Google Play. We have customers waiting for the iOS version, and this prolonged review process has significantly delayed our business launch. I am not requesting another expedited review through this post. I am trying to understand why this keeps happening and whether there is an issue with the app submission, my developer account, or the review process that requires action from my side. If an Apple engineer or App Review representative can look into this situation or advise me on the appropriate next step, I would greatly appreciate it. Thank you.
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stuck on waiting for review for an version update
please help me! i wait really long time for this review. i got rejected and had to make changes so the total waiting time is over 2 weeks please help me! its a very improtant new version for the game. there is no one to talk with and its only a new version review it shouldnt take weeks! Submission ID 37c88dbb-d9aa-4fc8-8492-e16cf89b7c89 Apple ID 6787863188
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Preparing background asset for app review
I have finished a new app that integrates Apple hosted background asset. I have tested and confirm that the assets are downloaded both locally and with a TestFlight build. App review is not able to access the background assets. I can see that the assets are updated with status "accepted". But app review is running into error "A server with the specified hostname could not be found.". These are Apple Hosted Assets. Did I miss any configuration?
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App Stuck in Waiting for Review for Nearly a Week — Multiple Support Requests Unanswered
Hello, My app Jewel Coloring Go! (App ID: 6785241915) appears to be stuck in the App Review process, and I would like to check whether there may be an issue with this submission. The current version was originally planned for release on July 31, 2026. However, today is Auguse 9, 2026, and the app is still in "Waiting for Review." Current status: Waiting for Review No messages in Resolution Center No requests for additional information We have also submitted multiple Support inquiries but have not received any response so far. This version is particularly important to our team, as it is tied to a planned release schedule and user acquisition activities that had already been prepared in advance. Given the unusually long delay, we are unsure whether the submission is proceeding normally or if there may be an issue requiring attention. If an Apple staff member could help check the status of this submission, it would be greatly appreciated. Thank you for your time and assistance.
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Guideline 4.3(b) appeal pending — typical App Review Board response time?
Guideline 4.3(b) appeal pending — how can we confirm the App Review Board received it? Our app was rejected under Guideline 4.3(b) on August 1, 2026. We replied through App Store Connect the same day and respectfully requested reconsideration of the rejection. After sending that response, we did not receive any further communication. The submission was moved back to “Pending Review” on August 5 and has remained there since. Because we were unsure whether the reconsideration request was being actively reviewed, we submitted a formal appeal to the App Review Board on August 10. We have not received a confirmation email for that appeal or any further communication yet. Is there a typical timeframe for App Review Board appeals under Guideline 4.3(b)? More importantly, is there an official way to confirm that the formal appeal was successfully received and is currently in the queue? We do not want to cancel the current submission, resubmit the build, or interfere with an active appeal. We are happy to wait if the appeal is already being reviewed; we mainly want to make sure that it was properly received and that no further action is required from us.
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Pending Termination Notice – Looking for Guidance
Hello, We are seeking guidance regarding our Apple Developer Program account, which is currently under a Pending Termination Notice related to Section 3.2(f) of the Apple Developer Program License Agreement. The notice stated that our account had repeatedly submitted apps with unresolved guideline violations and that Apple believed these submissions were attempting to evade the review process. We want to make it clear that we never intended to mislead Apple or bypass the review process. We understand the seriousness of Apple's concerns and have taken the matter very seriously. Following the notice, we submitted an appeal to the App Review Board on June 4, 2026. In our appeal, we acknowledged the issues raised, explained the circumstances that led to the repeated submissions, and committed to implementing stronger internal review and compliance procedures. We also expressed our willingness to remove the app involved if necessary to ensure full compliance with Apple's policies. We have been members of the Apple Developer Program for several years and have always aimed to build products that comply with Apple's guidelines. We value the App Store ecosystem and would like the opportunity to address any concerns and continue serving our users responsibly. We want to resolve this properly and rebuild trust. We would be grateful for any guidance from Apple Team or the community on the best way to confirm our materials are under active review, and on any additional steps that would help. Thank you. Thank you for your time and any guidance you can provide.
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App stuck in "Waiting for Review" for 8 days
Hello, My app submission has been waiting for review for 8 days, and there has been no status update or request for additional information. Submission ID: f9cc5319-693b-4809-8bcb-5eb0e8ad28bd I understand that review times can vary, but this is considerably longer than I have experienced before. Could an Apple representative please check whether the submission is progressing normally or if any action is required from my side? Thank you.
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StoneEx iOS app stuck in “Waiting for Review” for almost two weeks — no response from Developer Support
Hello, Our StoneEx iOS app (Apple ID 6782465590) was submitted for App Review on August 2, 2026 and has remained in “Waiting for Review” for almost two weeks without any change in status. We have contacted Apple Developer Support multiple times. Our existing support case is: Case ID: 20000133276837 So far, we have received only confirmations that our requests were received, but no substantive response or status update. We have also made repeated attempts to contact Developer Support by phone, including extended hold times, without reaching a specialist. There are no messages in Resolution Center, and we have not received any request for additional information or indication that something is missing from the submission. Could someone from Apple please check whether this submission or support case is stuck and, if appropriate, escalate Case ID 20000133276837 to the relevant App Review or Developer Support team? App: StoneEx Platform: iOS Apple ID: 6782465590 Submitted: August 2, 2026 Current status: Waiting for Review Support Case ID: 20000133276837 Thank you.
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iOS build In Review 9 days; macOS build from the same submission completed
Hello, I have a single app record where the macOS platform completed review promptly and the iOS platform has been In Review for nine days. Both were submitted at the same time. App name: ProjectKiller Apple ID: 6796546956 Platforms: macOS and iOS, same app record Timeline: Aug 5, 12:22 AM — macOS 1.0 submitted (7 items). Review Completed. Aug 5, 12:22 AM — iOS 1.0 submitted (1 item). Status: In Review, unchanged since. Aug 14 — still In Review, 9 days. There is an earlier iOS submission from Aug 4 showing as Removed. I developer-rejected that one and resubmitted the following day. There are no messages in Resolution Center, no rejection, and no request for information. I have contacted Developer Support twice by phone, including case ID 20000134815022 on Aug 14, and have not had a substantive update. What I am trying to establish is whether anything is required from me, or whether this submission is simply sitting in the queue. The macOS approval on the same code base and the same metadata suggests the build itself is not the issue, but I would rather be told I have something to fix than keep waiting on a queue. I am not requesting expedited review. Any guidance appreciated. Thank you.
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2d
Frustration with App Review rejections - no details and no responses
My app has been rejected about 3 times now with the reviewer only giving a generic message that a core function of the app is not working properly each time. No screenshots or mention of error messages ( which have been placed in the app purposely to tell users the reason for failure if it does happen). I have sent video clips of the function working normally on the same exact device and have many testers using the app daily with no issues. Two emails have gone out with no response this week and I have waited on hold with the support number for hours, eventually needing to hang up on my end. Needless to say, this is very frustrating as I cannot get my application out and have lost the confidence of users who were told the app is coming soon after testing. Any help here would be greatly appreciated
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First app submission in "Waiting for Review" for 8 days — Rotation Pool Scorer 1.0.0
My first App Store submission has been in "Waiting for Review" since August 6, 2026 and has not yet moved to "In Review." App: Rotation Pool Scorer Apple ID: 6780028774 Bundle ID: com.michaelmanuele.arscorer Platform: iOS (initial release, not an update) Version / build: 1.0.0 (30) Submitted: August 6, 2026 at 11:04 AM EDT Submission ID: 56d82316-f8f5-4125-b025-5c8f0bef41b2 Items in submission: iOS App 1.0.0 (30) and one non-consumable in-app purchase, both showing "Waiting for Review" Support case: 20000135569120 (emailed August 12, 2026; no reply yet) I understand review times vary and that Apple's published figures are averages rather than commitments. I have confirmed the following on my end before posting: No messages in Resolution Center, and no email from App Review. Paid Applications and Free Applications agreements both Active, and both predate the submission date. Banking, tax (U.S. Form W-9) and Digital Services Act information all Active and complete. App Review Information is filled in, including notes covering the in-app purchase. The app requires no account or login, so no demo credentials apply. Nothing else from this account is submitted or blocking. I have not requested an expedited review, as I do not believe this situation meets the stated criteria, and I have not removed the submission from review. Is there anything further needed from me, or is this simply queue time? Any confirmation of the submission's status would be appreciated.
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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
Replies
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Boosts
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7.3k
Activity
Mar ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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5.8k
Activity
Nov ’25
TestFlight falsely says "must renew membership" (account is fully paid through 2027)
App: AI RunCoach — App ID 6782097197, bundle ID com.airuncoach.app, Team ID 4N3X74Y2LF When adding a new build to our External Testing group, TestFlight shows: "Before you can use TestFlight to distribute beta builds of your app, you must renew your Apple Developer Program membership." Our membership is not expired: the Membership Details page shows renewal date 20 June 2027, auto-renew ON, and the €99 fee already paid. We've also checked Agreements, Tax, and Banking — nothing shows as pending or requiring action anywhere. In the meantime, our app has been stuck in "In Review" status since August 3, and TestFlight installations also seem to be blocked. A request for an expedited review produced no result, and a request for a phone consultation did not lead to any contact either. Did anyone else experience this, and could someone advise on how to contact Apple about this? Thanks in advance for any pointers.
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1
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33
Activity
40m
Waiting for review
Hello, my first submission for a new app has been in "Waiting for Review" for 12 days, with no status change and no message in App Store Connect. Details: App Apple ID: 6790097966 Version: 1.0 (build 7) Submitted: August 2, 2026 Submission ID: ea22d38a-1444-450e-b335-83d4628d6829 Current status: Waiting for Review (never moved to In Review) There is no rejection, no request for additional information, and nothing in the Resolution Center. Review notes include everything needed to test the app. I also completed an outstanding Digital Services Act trader declaration on my account on 12 August, in case that was blocking the submission although is a free app, but there has been no change since. Is there anything on my side that could be holding this submission in the queue, or is this the current backlog? Any guidance would be appreciated. Thank you.
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3
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136
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58m
Stuck in review
Good day, I have 2 apps, both first time submissions, stuck in review. the first one has been there since August 2nd. It doesn’t look like there is any missing metadata or other information. no error messages just ‘yellow waiting for review’. Is there anyways to check what’s holding it up? Or is just taking so long because it’s a first time submissions?
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6
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286
Activity
1h
Its been many days since i have submitted my app for review and still no asnwer
On 4 august i submitted the first ever v1 build of my app of review in app store connect and 10 days later i end up rejecting my because there was no response and status was still "Waiting for review", so i reject that build, did 1-2 changes on my mobile app's code and re-submitted again on 14 August, and still no asnwer or no status change (status is still on "Waiting for Review"). Are there any big queues currently for mobile app reviewing?
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62
Activity
7h
App stuck in "Waiting for Review" for 12 days while other updates from the same account are approved normally
App ID: 6790321094 Submission ID: 883d7004-33a3-4fd7-b229-756a15b51cb9 Submitted: August 4, 2026 My app has been in "Waiting for Review" for 12 days with no change in status. In the same period, five other updates from the same developer account went through review normally, within the usual timeframe. So this does not appear to be a general queue backlog or an account-level issue. An expedited review request was submitted and had no effect. The previous version of this update was rejected under Guideline 4.3, and the issue behind that rejection has been fully addressed in this build. Details are in the Review Notes. There is no active thread in Resolution Center, so I have no way to contact the review team about this submission directly. Could someone confirm whether this submission is queued correctly or whether it is stuck? Any guidance would be appreciated.
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0
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46
Activity
8h
App update has been "Waiting for Review" for 13 days
I'm hoping someone from Apple or another developer can help or share some advice. My app update has now been stuck in "Waiting for Review" for 13 days. This is not a new app submission. It's an update that contains a fix for a critical bug currently affecting users in production. The fix has been ready for almost two weeks, but I simply can't get it to users because the update hasn't entered review. I've already submitted an Expedited Review Request, specifically explaining that there is a production issue affecting existing users. I've also tried contacting Apple through the available support channels, but so far I haven't been able to get any meaningful response or indication of when the review might begin. At this point, the situation is becoming increasingly difficult. Users are experiencing a bug that has already been fixed, I'm losing users and revenue because of it, and there doesn't seem to be anything I can do from my side. I completely understand that App Review can get busy, and I'm not asking to bypass the review process. I just need the update to actually enter the review process. Has anyone else recently experienced an update remaining in "Waiting for Review" for this long? Is there another escalation path I should try? And if someone from Apple happens to see this, I would really appreciate it if someone could look into the submission or point me in the right direction.
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0
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37
Activity
9h
App rejected under Guideline 3.1.1 (In-App Purchase) for a gift card storefront using local payment gateways
Hi everyone, I'm developing a digital retail application which acts as a digital storefront/marketplace where users can purchase standard prepaid gift cards and entertainment store credits (such as PlayStation, Xbox, and Steam gift cards). To give you a clearer picture of how our app and payment system work: The app allows users to browse a catalog of prepaid gift cards and vouchers. When a user decides to purchase an item, they complete the transaction within the app using localized/third-party payment gateways (such as regional digital wallets and online payment providers). Upon successful payment, the app securely fulfills the order by displaying the purchased prepaid code or voucher, which is meant to be redeemed externally on the respective platform's website or app. However, Apple's App Review team keeps rejecting the app under Guideline 3.1.1 (In-App Purchase), stating: "The app allows users to purchase or sell digital items, codes, or currencies to be used in other apps or third-party platforms." We are not selling software licenses or unlocking features inside iOS apps; we are simply selling standard prepaid gift cards through external/local payment methods, similar to traditional physical retail cards. Has anyone faced a similar rejection while using external/regional payment gateways for a gift card or e-commerce app? How did you structure your app metadata, app description, or appeal to satisfy Guideline 3.1.1 without entirely removing the checkout flow? Any insights or advice would be greatly appreciated. Thanks!
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0
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31
Activity
11h
iOS 1.0 in "Waiting for Review" for 7 days — first submission, with subscriptions
My first app submission has been sitting in "Waiting for Review" for seven days, and I would like to ask whether something is stuck on Apple's side. App: Rhyme Notes (Apple ID 6798802252) Submitted: August 9, 2026 at 6:55 PM Submission ID: 890bc26f-aa76-4a4c-89cb-b654cf5b1817 Items: iOS App 1.0 (build 4), one subscription group, two auto-renewable subscriptions Support Case: 20000138991260 All four items still show "Waiting for Review". None have moved to "In Review", none are flagged, and I have received no messages in App Store Connect. Everything on my side is complete and verified: the Paid Applications Agreement, bank account and tax forms are all Active; the version metadata, screenshots and age rating are complete; the app requires no sign-in, and my review notes explain that all functionality runs on-device and offline. Is there anything I can do here, or is this simply queue time? Any guidance would be appreciated.
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0
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53
Activity
14h
Submission stuck — unable to resubmit after removing from review
I removed version 21.0 (build 23.0/25) from the review queue 3 days ago because I needed to submit an updated build. Since then, every attempt to resubmit gives this error: "You've reached the maximum number of submissions allowed in review for this platform. To submit another, wait until one of your existing submissions has been reviewed or remove one from review." The App Review page still shows the submission as stuck/processing, and it hasn't cleared after 3 days. I already opened a support ticket but haven't heard back yet. Has anyone else run into a submission stuck in a "cancellation in progress" state for this long? Is there anything else I can do besides wait for support to manually clear it? App: Nexora AI Version: 21.0 Build: 25.0 Any guidance appreciated, this is blocking a time-sensitive release. #App Store Connect, #AppSubmission, #AppReview
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0
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29
Activity
15h
App Review Delayed for Over a Month Despite Multiple Submissions and Support Requests
Hello, I’m looking for guidance regarding an unusually long App Review process for my app, Auto Deal. The app was originally submitted on July 2, 2026. It eventually entered “In Review,” but remained there for an unusually long period without any update or decision. After waiting for a long time with no progress, I deleted the submission and uploaded it again. On the second submission, we again experienced a long delay. The app was eventually reviewed and rejected because of an issue that occurred when tapping the “Confirm” button inside the app. I immediately fixed the exact issue identified by App Review and submitted the corrected build. The corrected submission then entered “In Review,” but once again remained there for a long period without any further feedback or decision. After waiting again with no progress, I deleted the submission and uploaded a new build. When the same prolonged delay continued, I deleted that submission and submitted another fresh build. I understand that deleting and resubmitting can restart the review process. However, I only took these steps after repeatedly experiencing unusually long periods in review without any decision or explanation. Throughout this entire process, I have contacted Apple Developer Support multiple times and submitted three expedited review requests, but the issue remains unresolved. The app is complete and already available on Google Play. We have customers waiting for the iOS version, and this prolonged review process has significantly delayed our business launch. I am not requesting another expedited review through this post. I am trying to understand why this keeps happening and whether there is an issue with the app submission, my developer account, or the review process that requires action from my side. If an Apple engineer or App Review representative can look into this situation or advise me on the appropriate next step, I would greatly appreciate it. Thank you.
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8
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645
Activity
18h
stuck on waiting for review for an version update
please help me! i wait really long time for this review. i got rejected and had to make changes so the total waiting time is over 2 weeks please help me! its a very improtant new version for the game. there is no one to talk with and its only a new version review it shouldnt take weeks! Submission ID 37c88dbb-d9aa-4fc8-8492-e16cf89b7c89 Apple ID 6787863188
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0
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61
Activity
19h
Preparing background asset for app review
I have finished a new app that integrates Apple hosted background asset. I have tested and confirm that the assets are downloaded both locally and with a TestFlight build. App review is not able to access the background assets. I can see that the assets are updated with status "accepted". But app review is running into error "A server with the specified hostname could not be found.". These are Apple Hosted Assets. Did I miss any configuration?
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4
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377
Activity
1d
App Stuck in Waiting for Review for Nearly a Week — Multiple Support Requests Unanswered
Hello, My app Jewel Coloring Go! (App ID: 6785241915) appears to be stuck in the App Review process, and I would like to check whether there may be an issue with this submission. The current version was originally planned for release on July 31, 2026. However, today is Auguse 9, 2026, and the app is still in "Waiting for Review." Current status: Waiting for Review No messages in Resolution Center No requests for additional information We have also submitted multiple Support inquiries but have not received any response so far. This version is particularly important to our team, as it is tied to a planned release schedule and user acquisition activities that had already been prepared in advance. Given the unusually long delay, we are unsure whether the submission is proceeding normally or if there may be an issue requiring attention. If an Apple staff member could help check the status of this submission, it would be greatly appreciated. Thank you for your time and assistance.
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8
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2
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497
Activity
1d
Guideline 4.3(b) appeal pending — typical App Review Board response time?
Guideline 4.3(b) appeal pending — how can we confirm the App Review Board received it? Our app was rejected under Guideline 4.3(b) on August 1, 2026. We replied through App Store Connect the same day and respectfully requested reconsideration of the rejection. After sending that response, we did not receive any further communication. The submission was moved back to “Pending Review” on August 5 and has remained there since. Because we were unsure whether the reconsideration request was being actively reviewed, we submitted a formal appeal to the App Review Board on August 10. We have not received a confirmation email for that appeal or any further communication yet. Is there a typical timeframe for App Review Board appeals under Guideline 4.3(b)? More importantly, is there an official way to confirm that the formal appeal was successfully received and is currently in the queue? We do not want to cancel the current submission, resubmit the build, or interfere with an active appeal. We are happy to wait if the appeal is already being reviewed; we mainly want to make sure that it was properly received and that no further action is required from us.
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1
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0
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147
Activity
1d
Pending Termination Notice – Looking for Guidance
Hello, We are seeking guidance regarding our Apple Developer Program account, which is currently under a Pending Termination Notice related to Section 3.2(f) of the Apple Developer Program License Agreement. The notice stated that our account had repeatedly submitted apps with unresolved guideline violations and that Apple believed these submissions were attempting to evade the review process. We want to make it clear that we never intended to mislead Apple or bypass the review process. We understand the seriousness of Apple's concerns and have taken the matter very seriously. Following the notice, we submitted an appeal to the App Review Board on June 4, 2026. In our appeal, we acknowledged the issues raised, explained the circumstances that led to the repeated submissions, and committed to implementing stronger internal review and compliance procedures. We also expressed our willingness to remove the app involved if necessary to ensure full compliance with Apple's policies. We have been members of the Apple Developer Program for several years and have always aimed to build products that comply with Apple's guidelines. We value the App Store ecosystem and would like the opportunity to address any concerns and continue serving our users responsibly. We want to resolve this properly and rebuild trust. We would be grateful for any guidance from Apple Team or the community on the best way to confirm our materials are under active review, and on any additional steps that would help. Thank you. Thank you for your time and any guidance you can provide.
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3
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3
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283
Activity
2d
App stuck in "Waiting for Review" for 8 days
Hello, My app submission has been waiting for review for 8 days, and there has been no status update or request for additional information. Submission ID: f9cc5319-693b-4809-8bcb-5eb0e8ad28bd I understand that review times can vary, but this is considerably longer than I have experienced before. Could an Apple representative please check whether the submission is progressing normally or if any action is required from my side? Thank you.
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2
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0
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207
Activity
2d
StoneEx iOS app stuck in “Waiting for Review” for almost two weeks — no response from Developer Support
Hello, Our StoneEx iOS app (Apple ID 6782465590) was submitted for App Review on August 2, 2026 and has remained in “Waiting for Review” for almost two weeks without any change in status. We have contacted Apple Developer Support multiple times. Our existing support case is: Case ID: 20000133276837 So far, we have received only confirmations that our requests were received, but no substantive response or status update. We have also made repeated attempts to contact Developer Support by phone, including extended hold times, without reaching a specialist. There are no messages in Resolution Center, and we have not received any request for additional information or indication that something is missing from the submission. Could someone from Apple please check whether this submission or support case is stuck and, if appropriate, escalate Case ID 20000133276837 to the relevant App Review or Developer Support team? App: StoneEx Platform: iOS Apple ID: 6782465590 Submitted: August 2, 2026 Current status: Waiting for Review Support Case ID: 20000133276837 Thank you.
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0
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78
Activity
2d
iOS build In Review 9 days; macOS build from the same submission completed
Hello, I have a single app record where the macOS platform completed review promptly and the iOS platform has been In Review for nine days. Both were submitted at the same time. App name: ProjectKiller Apple ID: 6796546956 Platforms: macOS and iOS, same app record Timeline: Aug 5, 12:22 AM — macOS 1.0 submitted (7 items). Review Completed. Aug 5, 12:22 AM — iOS 1.0 submitted (1 item). Status: In Review, unchanged since. Aug 14 — still In Review, 9 days. There is an earlier iOS submission from Aug 4 showing as Removed. I developer-rejected that one and resubmitted the following day. There are no messages in Resolution Center, no rejection, and no request for information. I have contacted Developer Support twice by phone, including case ID 20000134815022 on Aug 14, and have not had a substantive update. What I am trying to establish is whether anything is required from me, or whether this submission is simply sitting in the queue. The macOS approval on the same code base and the same metadata suggests the build itself is not the issue, but I would rather be told I have something to fix than keep waiting on a queue. I am not requesting expedited review. Any guidance appreciated. Thank you.
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0
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56
Activity
2d
Frustration with App Review rejections - no details and no responses
My app has been rejected about 3 times now with the reviewer only giving a generic message that a core function of the app is not working properly each time. No screenshots or mention of error messages ( which have been placed in the app purposely to tell users the reason for failure if it does happen). I have sent video clips of the function working normally on the same exact device and have many testers using the app daily with no issues. Two emails have gone out with no response this week and I have waited on hold with the support number for hours, eventually needing to hang up on my end. Needless to say, this is very frustrating as I cannot get my application out and have lost the confidence of users who were told the app is coming soon after testing. Any help here would be greatly appreciated
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0
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52
Activity
2d
First app submission in "Waiting for Review" for 8 days — Rotation Pool Scorer 1.0.0
My first App Store submission has been in "Waiting for Review" since August 6, 2026 and has not yet moved to "In Review." App: Rotation Pool Scorer Apple ID: 6780028774 Bundle ID: com.michaelmanuele.arscorer Platform: iOS (initial release, not an update) Version / build: 1.0.0 (30) Submitted: August 6, 2026 at 11:04 AM EDT Submission ID: 56d82316-f8f5-4125-b025-5c8f0bef41b2 Items in submission: iOS App 1.0.0 (30) and one non-consumable in-app purchase, both showing "Waiting for Review" Support case: 20000135569120 (emailed August 12, 2026; no reply yet) I understand review times vary and that Apple's published figures are averages rather than commitments. I have confirmed the following on my end before posting: No messages in Resolution Center, and no email from App Review. Paid Applications and Free Applications agreements both Active, and both predate the submission date. Banking, tax (U.S. Form W-9) and Digital Services Act information all Active and complete. App Review Information is filled in, including notes covering the in-app purchase. The app requires no account or login, so no demo credentials apply. Nothing else from this account is submitted or blocking. I have not requested an expedited review, as I do not believe this situation meets the stated criteria, and I have not removed the submission from review. Is there anything further needed from me, or is this simply queue time? Any confirmation of the submission's status would be appreciated.
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66
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2d