An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest

In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.

I have been submitting the app multiple times, and I keep getting rejected on Guideline 2.1 - Performance. Specifically, the in-app purchase is not available and the app is unresponsive when we tap the Upgrade button. I have tested the wiring and it works, the issue is that the subscriptions are not approved because: "Your first subscription must be submitted with a new app version. Create your subscription, then select it from the app’s In-App Purchases and Subscriptions section on the version page before submitting the version to App Review." So I can't get the subscriptions approved without the app approved, but I can't get the app approved without the update option to work. I seem to be stuck in a loop. Please assist.

Hi everyone, I am experiencing an unusual delay with my app update. I submitted version 1.0.3 of my app, "MarketNow", on March 12, 2026, but it has been stuck in the "Waiting for Review" status for 9 days now. Typically, updates are reviewed within 24–48 hours, so this 9-day wait is quite concerning. I have already sent a formal inquiry through App Store Connect but haven't received a specific update yet. Is anyone else seeing long wait times for updates this week? Could this be related to a backlog before the April SDK deadline, or is there a known issue with the Finance category review queue? Any insights would be helpful. Thanks!

Dear Sirs My app with ID 6758008521 is waiting for review since February, I'm concerned about the delay. Could you please provide an update on the review process.

i need help with app review issue

Hello, My app "Zen Mahjong!" has been stuck in the App Review process for an unusually long time and I’m trying to understand if something might be wrong with the submission. Timeline: First submission entered “In Review” and stayed there for 6 days without a decision. I rejected that build, uploaded a new build and resubmitted on February 17. Since then the app has been in “Waiting for Review” for more than 3 weeks. Additional context: App size ~40 MB Only IAP is a “Remove Ads” purchase I already contacted Developer Support and opened an expedited review request. Support also mentioned that this delay seems unusual. Has anyone experienced something similar or could this indicate that the submission is stuck in the review pipeline? Any guidance would be greatly appreciated. Thank you.

Hi, I was wondering if someone could help me with my account. I'm a long time dev but new to the world of developing mobile apps. I think I accidentally got my account flagged from pushing too many updates (for external testing) for one of my apps. I didn't realise they were actually getting reviewed. Now unfortunately, none of my apps when I try to post to production get reviewed. Only one got reviewed because I got it expedited but even now, I've tried to post an updated version and it's been waiting in review for over two days but someone I know got theirs reviewed and approved in less than 12 hours. Can someone at Apple please review my account and see if it's been flagged? I've got a few apps that are also waiting a review (completely different from each other) but I'm stuck at a bottleneck due to not being able to be reviewed.

Hi everyone, I submitted my iOS app for review on Thursday, March 12th, and it has been stuck in "Waiting for Review" for over 7 days with no progress. App ID: 458288241 Submission ID: 414b4291-d78e-4394-9ee6-685bc21bf4d2 I have already contacted Apple Developer Support (Case ID: 102847389838) and submitted an Expedited Review request 2 days ago, but the status has not changed and I haven't received any response so far. At this point, I'm concerned that the submission might be stuck or not being processed correctly. This version includes a critical update to a key feature of our app, and the delay is significantly impacting user experience and our revenue. Has anyone experienced a similar situation recently where the app remained in "Waiting for Review" for this long? Is there any additional step I should take to get this reviewed or escalated? Any guidance would be greatly appreciated. Thank you 🙏

I am looking for some guidance regarding a significant delay in the review process for my app update. Platform: iOS Submission Date: March 6, 2026 Current Status: In Review It has now been 12 days, and the status has been "In Review." I have checked my App Store Connect "App Review" section, but there are no outstanding requests for information or messages from the review team. I have already attempted to contact the App Review team via the official "Contact Us" form but have only received generic automated responses. Is anyone else experiencing similar delays this month? Are there currently known backlogs, or should I consider canceling this release and re-submitting? Thank you for any insights.

I have a urgent needs to fix a breaking change to the App, and it has no status update or response.

Hello, our app has been stuck in Waiting for Review for 9 days already, which is unusually long in my experience. I also opened a support ticket (Case ID 102845782608), but still haven’t received any response. Could someone from App Review please take a look? Thank you

I submitted a reply to a rejection on the 17th and today is the 20th: no responses yet! What's happening there? I need a feedback! Isn't supposed to arrive within the 48 hours? When shall I expect that? Moreover there is no way to ask for support anywhere, the page shows an error and the spinning wheel never reaches an end! ...and this is why I'm posting this here.

Hello all, I've been running into issues with my initial App Review Submission getting rejected, with the following message: Guideline 5.1.1(v) - Legal - Privacy - Data Collection and Storage Issue Description The app still requires users to register or log in to access features that are not account based. Next Steps Revise the app to let users freely access the app's features that are not account based. The app may still require registration for other features that are account based. The app itself is a fairly simple grocery listing/receipt tracking/meal planning tool, in which users can share their groceries/receipts/meals in a group. I've revised my app to allow new users to see the main UI shell without signing in, but object creation is still blocked without account membership. Objects are tied to users-- being able to see what other users in your group have created is the core functionality of the app, and there's literally nothing else it does at the moment-- no offline features yet that could theoretically not need any account. How can I revise this to pass the review? I've changed the initial login gate significantly, adding the "Continue without signing in", plenty of info describing the app and why accounts are necessary, and lots of correspondence back and forth with the App Review team, but I keep getting rejected and I'm not sure how to move forward from here. Thank you all for your time and help!

Hi! Our app(ID: 6754461151) has been stuck in "Waiting for Review" since March 3, 2026 - 17 days with no movement. This is our second consecutive submission with the same issue: Version 1.0.2: Submitted February 7, 2026. Waited 24 days with no review activity, no feedback, no communication. Were forced to withdraw it on March 3. Version 1.0.3: Submitted immediately after on March 3, 2026. Now at 17 days - same result. In total, our update has been blocked for 41 days across two submissions. Steps we've already taken: Submitted an Expedited Review Request 7 days ago - no response Contacted App Review Status support Verified App Review Information is complete: demo credentials and invite code are provided Confirmed all agreements and banking details are up to date We also have new IAP subscriptions in "In Review" status since March 11 (9 days), which may be contributing to the delay. We're not sure if there is something in our submission that requires attention. We are fully prepared to make any necessary changes. Any guidance on what might be causing this would be incredibly helpful.

If anyone had a similar app rejection reason, please comment and share your experience.. Guideline 4.3(b) - Design - Spam Issue Description The app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports that duplicate the content and functionality of similar apps in a saturated category. These app features may be useful, informative or entertaining, and the app may include features or characteristics that distinguish it. However, there are already enough of these apps on the App Store. Next Steps We encourage you to reconsider the app concept and submit a new app that provides a unique experience not already found on the App Store. Resources You may consider creating a web app, which looks and behaves like a native app when the user adds it to their Home screen. See Configuring Web Applications for more information. To learn more about our policies for saturated app categories, see guideline 4.3.

Hi everyone, My TestFlight build has been stuck in 'Waiting for Review' for over 32 hours and I'm hoping someone can help or share their experience. The situation: I have an External Testing group with a Public Link set up. The build was submitted for Beta App Review on March 19th but it's been over 32 hours with no update. I have 25+ testers waiting to install the app. What I've tried: Waited patiently Checked App Store Connect multiple times No rejection emails received No issues flagged by Apple Questions: Is anyone else experiencing unusually long review times for TestFlight external builds right now? Is there anything I can do to speed up the process or check if something is wrong? Has anyone successfully resolved this by contacting Apple Developer Support directly? Any advice would be greatly appreciated. Thank you! Apple Support Case ID: 102846633409

When ever i accect Transfer the app it's said i need to sign the Alternative Terms Addendum for Apps in the EU even though i already sign it. Please help

Hello, I am facing a rejection under Guideline 4.3(a) - Spam for "duplicate apps". However, this submission is an update of an existing app (same bundle identifier), not a new app. The update only includes a company rebranding (name, icon, and screenshots). At the moment, we only have one app with this functionality available on the App Store, and we are not intentionally distributing multiple apps targeting the same users or storefronts. The review team mentioned that the app duplicates another app we submitted, but we are unable to identify which app they are referring to. Has anyone experienced a similar issue where Apple flagged a duplicate app even though only one app is live? How did you resolve it? Any guidance would be greatly appreciated.

Hello everyone, My app has been in "Waiting for Review" status since February 20, and it still hasn’t moved to the review stage yet. On March 9, I submitted a support ticket asking whether there might be any issue with my submission or if additional information is required from my side. However, I have not received any response from Apple so far. At this point, I’m not sure if I should continue waiting or if there is anything else I should do to resolve the situation. App ID: 6759365919 Ticket ID: 102839874589 If anyone has experienced a similar situation or if an Apple staff member could help check the status, I would really appreciate it. Thank you very much.

Hi, I submitted my iOS app for review on Wednesday, March 4th (around 4 PM UTC+8), and it has been stuck in "Waiting for Review" for over 7 business days with no progress. I have already submitted an Expedited Review request 2 days ago, but the status remains unchanged. I understand review times can vary, but this extended wait with no movement or communication is making it difficult to plan our launch timeline. Has anyone experienced a similar delay recently? Is there anything else I can do at this point? Any insight would be greatly appreciated. Thank you.

Hi, mine isnt as bad as some of the other cases but it has been over 3 days since the additional information was requested for my app from apple which i have provided and it is still waiting for review. What is a realistic expectation for the time frame to have the app reviewed? Thanks