App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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6.7k
Mar ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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Nov ’25
External Review - Deleted Build Stuck in Waiting for Review Queue
I deleted Build 16 from the external Test Flight review approval because I want Build 17 to be used and set up for external review. I successfully removed it and it is not showing up under external testing.. but when I try to add my Build 17, it is greyed out and says that Build 16 is still waiting for review. Can you please fix this as soon as possible so I can begin the review process for my Build 17? Please let me know what information you may need. I'm hoping to get this resolved ASAP.
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App Stuck in Review for 21+ Days – Employee-Only HR App
Hello everyone, I would appreciate any advice or insight from developers who have experienced a similar situation. Our app, FORTIS HRIS, was submitted to App Review on May 19, 2026 and has been in "In Review" status since May 20, 2026. It has now been over 21 days without any update. App details: First app on our Apple Developer Organization account Internal HR application for FORTIS GARMENTS LTD. Features include attendance, leave management, payroll, employee directory, and geo-punch attendance Users cannot register themselves; only company employees can log in using company-issued credentials Working review credentials were provided in App Review Information No Resolution Center messages No requests for additional information No rejection Status remains "In Review" We have contacted Apple Developer Support multiple times and opened support cases, but have not yet received any update regarding the review. Has anyone experienced a similar delay with an employee-only business application? Is this normal for internal corporate apps, or should we be taking any additional action? Any guidance or shared experiences would be greatly appreciated. Thank you.
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Unable to Submit Reinstatement Request After Account Termination
Hello, I am posting here because I no longer have access to the communication channels that were previously available to discuss my developer account with Apple. My appeal was denied, but Apple informed me that I could submit a reinstatement request after addressing the concerns that had been identified. Following that communication, I spent considerable time reviewing my applications, metadata, screenshots, codebase, user flows, and business practices. Although I do not believe my account was involved in dishonest or fraudulent activity, I nevertheless made extensive changes in an effort to address any potential concerns Apple may have had. The main difficulty is that the specific conduct that led to the termination decision was never clearly explained to me. Apple cited Section 3.2(f) and provided examples of prohibited behavior, but did not identify which specific action or activity was associated with my account. As a result, I was left attempting to correct every possible issue without understanding what the actual concern was. In addition, throughout my participation in the Apple Developer Program, I had never previously encountered a notice, suspension, or similar action of this nature. This made it even more difficult for me to understand what specific issue Apple believed had occurred and how best to address it. While I was still implementing changes and preparing what I believed would be a reinstatement submission, I received a termination notice. Since the termination, I have lost access to the Contact Us page and the communication channels that were previously available to me. I would therefore appreciate guidance from Apple or from developers who may have experienced a similar situation: How is a developer expected to submit a reinstatement request after termination if the Contact Us page is no longer accessible? Is there an alternative channel through which reinstatement requests can be submitted? Has anyone successfully submitted a reinstatement request after account termination and received a review? I am not asking Apple to reverse its decision through this forum. I am simply trying to understand how a developer is expected to submit a reinstatement request after termination when the previously available communication channels are no longer accessible. Thank you for your time.
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EU Digital Services Act compliance stuck "In Review" for 6+ weeks — blocking EU distribution
Hi, My app "Stories for Two" has been approved and is ready for distribution, but it's blocked in all 27 EU countries because my DSA trader status has been stuck "In Review" since April 26, 2026 — over 6 weeks ago. I've already submitted all the required information. The "DAC7 Directive" line shows as Active, but "Digital Services Act" remains stuck in review with no way to action it from my side. Has anyone experienced this and found a fix? I've seen someone suggest canceling and resubmitting the review request — is that possible and if so, how exactly? Thanks! Boris
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Pending Termination Notice under Section 3.2(f) — Appeal for the App Review Board
Hello, We are seeking guidance regarding our developer account, which is under a Pending Termination Notice under Section 3.2(f). We deeply respect the App Store Review Guidelines and the standards Apple sets to keep the ecosystem safe and trustworthy. We take these rules seriously and submitted an appeal to the App Review Board and, following our correspondence on May 29, provided a full set of additional corrective actions to address the issues identified and bring our products into full compliance — including a mandatory internal compliance process to ensure we meet Apple's standards going forward. It has now been about two weeks, and we have not yet received a response on these latest materials. We have an 8-year history as an Apple Developer Program member, and we want to resolve this properly and rebuild trust. We would be grateful for any guidance from Apple Team or the community on the best way to confirm our materials are under active review, and on any additional steps that would help. Thank you. Reference details: Case ID: 102900026351 Appeal Ticket: APL444296
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App Store Connect: Submission Still in “Waiting for Review” Since May 28 Despite Approved Expedited Review (No Status Change)
Hello, I am requesting clarification from Apple engineers or or experienced developers regarding a potential App Store Connect review queue issue. Current status: App remains in “Waiting for Review” No transition to “In Review” at any point Timeline: Initial submission: May 28, 2026 Status has remained “Waiting for Review” since initial submission. Expedited review request: Approved by Apple Support but No visible change in App Store Connect status Support history: I have followed up multiple times (approximately 4 messages) through the same Apple Support case regarding this issue, but I have not yet received a response or clarification. Case reference: Case ID: 102907712466 At this point, I am trying to understand whether this behavior is expected or if there may be a queue assignment or processing issue preventing the submission from being picked up, even after expedited approval. Specifically: Is it normal for a submission to remain in “Waiting for Review” after expedited approval? Or could this indicate a processing or queue assignment issue in App Store Connect? Any clarification from Apple engineers or experienced developers would be greatly appreciated. Thank you.
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No response from Apple Developer Support – how to proceed?
Hi everyone, I’m facing an issue with the App Store review / support process and would really appreciate some guidance from others who may have experienced something similar. I have contacted Apple Developer Support multiple times regarding my app, but unfortunately I have not received any meaningful response so far. At this point, I am unsure how to move forward or how to get proper feedback to resolve the issue. The lack of response is making it difficult to proceed with my app submission and address any potential problems on Apple’s side. Has anyone encountered a similar situation? How did you successfully escalate the issue? Is there a specific way to get a response from the review team or developer support? Any advice on how to move forward would be highly appreciated. Thank you in advance!
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Request for Communication and Clarification Regarding Ongoing Review Issue
Dear Apple Review and Developer Support Teams, I would also like to invite other developers who have experienced similar issues to share their experiences and support this discussion. If you have encountered App Review rejections that could not be reproduced outside the review environment, prolonged periods without meaningful feedback, or difficulties obtaining technical clarification, I encourage you to add your voice. The purpose is not to criticize the review process, but to highlight a challenge that affects many developers and to help ensure that these concerns receive the attention they deserve. The more developers who share their experiences, the easier it becomes to identify patterns, improve communication, and work toward solutions that benefit both Apple and the developer community. Together, we can help make sure these issues are heard, investigated, and addressed constructively. Thank you for your time and consideration. Kind regards, Mert Akgün
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Beta contract missing
Hi, I’m running into a persistent issue in App Store Connect related to TestFlight and app reviews, and I’m hoping someone has seen this before. From 8th of June, I started getting the following error when trying to create external TestFlight builds: ENTITY_UNPROCESSABLE.BETA_CONTRACT_MISSING Since then: I cannot create any external TestFlight tests Internal TestFlight builds appear, but cannot be downloaded (“The requested app is not available or doesn’t exist”) This is an individual developer account I am the Account Holder All contracts appear active and valid The issue affects multiple apps, not just one Nothing changed on my side (no contract updates, no account changes) before this started happening. I’ve already reached out to Apple Developer Support multiple times, but unfortunately haven’t received any response so far, which makes it unclear how to proceed. Has anyone experienced this issue or found a resolution? Any insight would be greatly appreciated. Thanks!
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App Stuck in Review for More Than 4 Weeks
Is anyone else experiencing unusually long App Review times? My app has been in review for about a month now with no progress. After waiting for so long, I cancelled and resubmitted it twice, hoping it might help, but the situation remains exactly the same. I've also contacted App Review and submitted a request for an update, but I haven't received any response yet. At this point, I'm wondering if anyone else has gone through something similar recently. How long did it take to get resolved, and is there anything else I can do besides continuing to wait?
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Can't add apps for review when using Xcode Beta, and I can't use the old version.
I got macOS Golden Gate developer beta, so Xcode stopped working. Then, I got Xcode 27 Beta because I was super excited about it, but then after adding my build, App Store Connect says that I can't add builds made with Xcode beta for review, and since I have macOS Golden Gate, I can't use non-beta Xcode. How do I either archive as non-beta or downgrade in some way (since I can't go back to macOS Tahoe)? I would like to add my app for review soon.
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56 Days "In Review"
I am writing this as a final attempt to get some clarity regarding my app review. My app, Wecheerup 360 Booth (App ID: 676214516, Bundle ID: com.wecheerup.wecheerup360booth.ios), entered the review process on April 15, 2026. As of today, it has been in "In Review" status for nearly two months. What frustrates me is not the waiting time itself. I understand that reviews can take longer in some situations. What is becoming extremely frustrating is the complete lack of information. There are no messages in the Resolution Center. There are no requests for additional information. There are no indications that something is wrong with the app. There is simply a status that says "In Review" and nothing else. I have contacted Apple multiple times during this period. Every response I receive appears to be the same generic template stating that my app has not been forgotten and that the review is still ongoing. Whenever I ask specific questions, such as whether there is an issue with the app, whether additional information is needed, or whether there is any estimated timeline, those questions go unanswered. At this point, I feel completely stuck. I joined the Apple Developer Program specifically to publish this application. Since submitting version 1.0.3 on April 13, I have continued developing the product and have already implemented new features and newer versions. The app itself has evolved significantly while the original submission remains indefinitely in review. What I am asking for is not expedited review. I am not asking for special treatment. I am simply asking for communication. If there is an issue, please tell me. If additional review is required, please tell me. If there is a reason for the delay, please tell me. After nearly two months, receiving only generic responses and seeing no activity whatsoever in App Store Connect is incredibly discouraging. I genuinely like developing for Apple platforms, but this experience has been one of the most frustrating developer experiences I have had. Not because of the wait itself, but because there is no transparency, no feedback, and no indication that anyone is actually looking at the case. I would sincerely appreciate any clarification regarding the status of this review.
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Waiting for Review still after Expedited Request
Hello App Review Team, I wanted to follow up because my app, BitzaHugs, is still showing as Waiting for Review, and I was informed that my case was expedited and in active review. I addressed all previously cited rejection issues and resubmitted the app, but I am still waiting for the review to move forward. App Name: BitzaHugs Support Case #: 102903001544 Current Status: Waiting for Review Expedited Review: Requested again / currently active I completely understand that review times can vary, but because my app has already gone through multiple rejection cycles, the issues have been resolved, and my intended launch date has passed, I would greatly appreciate any update or escalation if possible. Please let me know if there is anything else needed from my side to help move the review forward. Thank you again for your time and assistance, Amanda Benavidez
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Password Error on App Review
Hi. I am going through my first App publishing. I had an issue that they cannot login but I don’t understand the issue. For my app login is not required. I have a password needed one time to get in and I provided that in the notes. They shared back the password did not work but I validated again and it is the right password. Any thoughts or feedback. Not really sure what to else to do.
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iOS app stuck in “Waiting for Review” for almost 2 weeks
Hi everyone, We are facing an unusually long review delay for our iOS app submission. Our app has been in “Waiting for Review” status for almost 2 weeks now, with no update or movement. We had planned our official launch for 21 May 2026, but the launch date has already passed because the app is still not reviewed/approved. We have already contacted Apple Developer Support and requested assistance, but the status has not changed so far. For context: • App name: SuperWomen • Platform: iOS • Current status: Waiting for Review • Waiting time: Almost 2 weeks • Planned launch date affected: 21 May 2026 • Apple ID: 6759612459 • Case ID: 102898811179 Is anyone else still experiencing unusually long “Waiting for Review” times recently? Also, if Apple Staff can check whether our submission is stuck in the review queue or if any action is required from our side, it would be very helpful. Thank you.
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Pending Termination Notice 3.2(f) – Built Entirely New Game for Compliance – Appeal Submitted 10 Days No Response
Hello Apple Developer Community and App Review Team, I received a Pending Termination Notice on May 29, 2026, for my account (Developer: Bushra Malik) related to Section 3.2(f), regarding app submissions for Dress Up Fashion: Styling Game. I submitted a formal appeal 10 days ago but have not yet received a response or case number confirmation. I want to provide brief context: Our original Clothing Store Simulator received repeated rejections. Rather than continuing to resubmit the same app, we made the decision to build a completely new game from scratch — new code, new assets, new UI, and a fully revised App Store listing. Nothing from the original submission was carried forward. This was a deliberate good faith effort to achieve compliance, not an attempt to evade review. We also believe an older binary may have been reviewed rather than our latest build — a technical issue we have experienced previously on this account. Our account has 4+ years of publishing history and 25+ live games currently on the App Store. Not a single other app is in rejection or under any violation. We have never engaged in subscription scams, fake reviews, bait-and-switch tactics, or any of the fraudulent conduct described in the termination notice. I am respectfully requesting: Confirmation that my appeal is actively under review A status update or case reference number Any additional information Apple needs from our side We are fully cooperative and have all source code, assets, and submission history available immediately upon request. Thank you sincerely for your time. Bushra Malik Apple Developer Account: Bushra Malik
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4.3.0 Design: Spam rejection
I have the following situation that I would like to have some advise from the community on. I have an iOS app for Hong Kong Mahjong published on the App Store. The app has been in production since February 2026 and I successfully managed to get 20+ updates approved by Apple. However, my latest update (which just introduced a new feature (play offline with nearby friends via WiFi direct)) gets continuously rejected citing 4.3.0 Design: Spam. I asked the reviewers for more specific feedback on this classification but the answer is always ambiguous. I also opened an appeal with Apple for this almost one month ago but have not received any feedback whatsoever. I do not understand why the app is being classified as spam all of a sudden. While there are a few apps for Hong Kong Mahjong in the App Store my app has distinct features: training mode with live coaching advise (for absolute beginners) support for a full 4 round game (16+ hands) two layout variants (in addition to the classic board game / table layout, I am offering a more accessible list view layout as well) The game uses its own backend which I developed from scratch. Bots make their gameplay decisions using either the proprietary heuristics engine or the proprietary machine learning model. Given all this together, I completely fail to understand the spam classification and I find it extremely unhelpful that Apple reviewers provide the most generic feedback thinkable to a classification which is very nuanced and could be explained by various different things (e. g. metadata, app binary, etc.). There is one thing I would like to give as context, as I am not sure if it contributes to the spam classification: Just before trying to get the latest update approved I submitted a new app, which supports offline play online, for App Store approval. This app was rejected because it was deemed to similar with the app for which I am receiving the spam rejections now. Any advise on how I can get this resolved would be highly appreciated. Here is the link to my app: https://apps.apple.com/app/hong-kong-mahjong/id6758140951
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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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6.7k
Activity
Mar ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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4.3k
Activity
Nov ’25
2 submissions stuck in review midgard
submitted a fun game bullseye beam 2 months ago, was in review for a month. uploaded new version and retried, still waiting for review after another week plus
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31
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8h
External Review - Deleted Build Stuck in Waiting for Review Queue
I deleted Build 16 from the external Test Flight review approval because I want Build 17 to be used and set up for external review. I successfully removed it and it is not showing up under external testing.. but when I try to add my Build 17, it is greyed out and says that Build 16 is still waiting for review. Can you please fix this as soon as possible so I can begin the review process for my Build 17? Please let me know what information you may need. I'm hoping to get this resolved ASAP.
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9
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8h
App Stuck in Review for 21+ Days – Employee-Only HR App
Hello everyone, I would appreciate any advice or insight from developers who have experienced a similar situation. Our app, FORTIS HRIS, was submitted to App Review on May 19, 2026 and has been in "In Review" status since May 20, 2026. It has now been over 21 days without any update. App details: First app on our Apple Developer Organization account Internal HR application for FORTIS GARMENTS LTD. Features include attendance, leave management, payroll, employee directory, and geo-punch attendance Users cannot register themselves; only company employees can log in using company-issued credentials Working review credentials were provided in App Review Information No Resolution Center messages No requests for additional information No rejection Status remains "In Review" We have contacted Apple Developer Support multiple times and opened support cases, but have not yet received any update regarding the review. Has anyone experienced a similar delay with an employee-only business application? Is this normal for internal corporate apps, or should we be taking any additional action? Any guidance or shared experiences would be greatly appreciated. Thank you.
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101
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11h
Unable to Submit Reinstatement Request After Account Termination
Hello, I am posting here because I no longer have access to the communication channels that were previously available to discuss my developer account with Apple. My appeal was denied, but Apple informed me that I could submit a reinstatement request after addressing the concerns that had been identified. Following that communication, I spent considerable time reviewing my applications, metadata, screenshots, codebase, user flows, and business practices. Although I do not believe my account was involved in dishonest or fraudulent activity, I nevertheless made extensive changes in an effort to address any potential concerns Apple may have had. The main difficulty is that the specific conduct that led to the termination decision was never clearly explained to me. Apple cited Section 3.2(f) and provided examples of prohibited behavior, but did not identify which specific action or activity was associated with my account. As a result, I was left attempting to correct every possible issue without understanding what the actual concern was. In addition, throughout my participation in the Apple Developer Program, I had never previously encountered a notice, suspension, or similar action of this nature. This made it even more difficult for me to understand what specific issue Apple believed had occurred and how best to address it. While I was still implementing changes and preparing what I believed would be a reinstatement submission, I received a termination notice. Since the termination, I have lost access to the Contact Us page and the communication channels that were previously available to me. I would therefore appreciate guidance from Apple or from developers who may have experienced a similar situation: How is a developer expected to submit a reinstatement request after termination if the Contact Us page is no longer accessible? Is there an alternative channel through which reinstatement requests can be submitted? Has anyone successfully submitted a reinstatement request after account termination and received a review? I am not asking Apple to reverse its decision through this forum. I am simply trying to understand how a developer is expected to submit a reinstatement request after termination when the previously available communication channels are no longer accessible. Thank you for your time.
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43
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12h
EU Digital Services Act compliance stuck "In Review" for 6+ weeks — blocking EU distribution
Hi, My app "Stories for Two" has been approved and is ready for distribution, but it's blocked in all 27 EU countries because my DSA trader status has been stuck "In Review" since April 26, 2026 — over 6 weeks ago. I've already submitted all the required information. The "DAC7 Directive" line shows as Active, but "Digital Services Act" remains stuck in review with no way to action it from my side. Has anyone experienced this and found a fix? I've seen someone suggest canceling and resubmitting the review request — is that possible and if so, how exactly? Thanks! Boris
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1
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65
Activity
13h
Pending Termination Notice under Section 3.2(f) — Appeal for the App Review Board
Hello, We are seeking guidance regarding our developer account, which is under a Pending Termination Notice under Section 3.2(f). We deeply respect the App Store Review Guidelines and the standards Apple sets to keep the ecosystem safe and trustworthy. We take these rules seriously and submitted an appeal to the App Review Board and, following our correspondence on May 29, provided a full set of additional corrective actions to address the issues identified and bring our products into full compliance — including a mandatory internal compliance process to ensure we meet Apple's standards going forward. It has now been about two weeks, and we have not yet received a response on these latest materials. We have an 8-year history as an Apple Developer Program member, and we want to resolve this properly and rebuild trust. We would be grateful for any guidance from Apple Team or the community on the best way to confirm our materials are under active review, and on any additional steps that would help. Thank you. Reference details: Case ID: 102900026351 Appeal Ticket: APL444296
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1
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57
Activity
13h
App Store Connect: Submission Still in “Waiting for Review” Since May 28 Despite Approved Expedited Review (No Status Change)
Hello, I am requesting clarification from Apple engineers or or experienced developers regarding a potential App Store Connect review queue issue. Current status: App remains in “Waiting for Review” No transition to “In Review” at any point Timeline: Initial submission: May 28, 2026 Status has remained “Waiting for Review” since initial submission. Expedited review request: Approved by Apple Support but No visible change in App Store Connect status Support history: I have followed up multiple times (approximately 4 messages) through the same Apple Support case regarding this issue, but I have not yet received a response or clarification. Case reference: Case ID: 102907712466 At this point, I am trying to understand whether this behavior is expected or if there may be a queue assignment or processing issue preventing the submission from being picked up, even after expedited approval. Specifically: Is it normal for a submission to remain in “Waiting for Review” after expedited approval? Or could this indicate a processing or queue assignment issue in App Store Connect? Any clarification from Apple engineers or experienced developers would be greatly appreciated. Thank you.
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22
Activity
14h
No response from Apple Developer Support – how to proceed?
Hi everyone, I’m facing an issue with the App Store review / support process and would really appreciate some guidance from others who may have experienced something similar. I have contacted Apple Developer Support multiple times regarding my app, but unfortunately I have not received any meaningful response so far. At this point, I am unsure how to move forward or how to get proper feedback to resolve the issue. The lack of response is making it difficult to proceed with my app submission and address any potential problems on Apple’s side. Has anyone encountered a similar situation? How did you successfully escalate the issue? Is there a specific way to get a response from the review team or developer support? Any advice on how to move forward would be highly appreciated. Thank you in advance!
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15
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14h
Request for Communication and Clarification Regarding Ongoing Review Issue
Dear Apple Review and Developer Support Teams, I would also like to invite other developers who have experienced similar issues to share their experiences and support this discussion. If you have encountered App Review rejections that could not be reproduced outside the review environment, prolonged periods without meaningful feedback, or difficulties obtaining technical clarification, I encourage you to add your voice. The purpose is not to criticize the review process, but to highlight a challenge that affects many developers and to help ensure that these concerns receive the attention they deserve. The more developers who share their experiences, the easier it becomes to identify patterns, improve communication, and work toward solutions that benefit both Apple and the developer community. Together, we can help make sure these issues are heard, investigated, and addressed constructively. Thank you for your time and consideration. Kind regards, Mert Akgün
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28
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14h
Beta contract missing
Hi, I’m running into a persistent issue in App Store Connect related to TestFlight and app reviews, and I’m hoping someone has seen this before. From 8th of June, I started getting the following error when trying to create external TestFlight builds: ENTITY_UNPROCESSABLE.BETA_CONTRACT_MISSING Since then: I cannot create any external TestFlight tests Internal TestFlight builds appear, but cannot be downloaded (“The requested app is not available or doesn’t exist”) This is an individual developer account I am the Account Holder All contracts appear active and valid The issue affects multiple apps, not just one Nothing changed on my side (no contract updates, no account changes) before this started happening. I’ve already reached out to Apple Developer Support multiple times, but unfortunately haven’t received any response so far, which makes it unclear how to proceed. Has anyone experienced this issue or found a resolution? Any insight would be greatly appreciated. Thanks!
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18
Activity
14h
App stuck in review over 1 week
My app has already been released and the latest update which aims to fix problems has been stuck in review for over a week. All emails and messages are being completely ignored. Can someone please reply? It seems I am not the only developer experiencing such poor service.
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35
Activity
1d
App reviews being ignored
My app has been stuck in "waiting for review" for over a week now. At first, it was reviewed within a day or two, and I made my changes, but now it seems like nobody is looking at it anymore. I have tried emailing and calling apple for support but I am being completely ignored.
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19
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1d
App Stuck in Review for More Than 4 Weeks
Is anyone else experiencing unusually long App Review times? My app has been in review for about a month now with no progress. After waiting for so long, I cancelled and resubmitted it twice, hoping it might help, but the situation remains exactly the same. I've also contacted App Review and submitted a request for an update, but I haven't received any response yet. At this point, I'm wondering if anyone else has gone through something similar recently. How long did it take to get resolved, and is there anything else I can do besides continuing to wait?
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4
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154
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1d
Can't add apps for review when using Xcode Beta, and I can't use the old version.
I got macOS Golden Gate developer beta, so Xcode stopped working. Then, I got Xcode 27 Beta because I was super excited about it, but then after adding my build, App Store Connect says that I can't add builds made with Xcode beta for review, and since I have macOS Golden Gate, I can't use non-beta Xcode. How do I either archive as non-beta or downgrade in some way (since I can't go back to macOS Tahoe)? I would like to add my app for review soon.
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1d
56 Days "In Review"
I am writing this as a final attempt to get some clarity regarding my app review. My app, Wecheerup 360 Booth (App ID: 676214516, Bundle ID: com.wecheerup.wecheerup360booth.ios), entered the review process on April 15, 2026. As of today, it has been in "In Review" status for nearly two months. What frustrates me is not the waiting time itself. I understand that reviews can take longer in some situations. What is becoming extremely frustrating is the complete lack of information. There are no messages in the Resolution Center. There are no requests for additional information. There are no indications that something is wrong with the app. There is simply a status that says "In Review" and nothing else. I have contacted Apple multiple times during this period. Every response I receive appears to be the same generic template stating that my app has not been forgotten and that the review is still ongoing. Whenever I ask specific questions, such as whether there is an issue with the app, whether additional information is needed, or whether there is any estimated timeline, those questions go unanswered. At this point, I feel completely stuck. I joined the Apple Developer Program specifically to publish this application. Since submitting version 1.0.3 on April 13, I have continued developing the product and have already implemented new features and newer versions. The app itself has evolved significantly while the original submission remains indefinitely in review. What I am asking for is not expedited review. I am not asking for special treatment. I am simply asking for communication. If there is an issue, please tell me. If additional review is required, please tell me. If there is a reason for the delay, please tell me. After nearly two months, receiving only generic responses and seeing no activity whatsoever in App Store Connect is incredibly discouraging. I genuinely like developing for Apple platforms, but this experience has been one of the most frustrating developer experiences I have had. Not because of the wait itself, but because there is no transparency, no feedback, and no indication that anyone is actually looking at the case. I would sincerely appreciate any clarification regarding the status of this review.
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34
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1d
Waiting for Review still after Expedited Request
Hello App Review Team, I wanted to follow up because my app, BitzaHugs, is still showing as Waiting for Review, and I was informed that my case was expedited and in active review. I addressed all previously cited rejection issues and resubmitted the app, but I am still waiting for the review to move forward. App Name: BitzaHugs Support Case #: 102903001544 Current Status: Waiting for Review Expedited Review: Requested again / currently active I completely understand that review times can vary, but because my app has already gone through multiple rejection cycles, the issues have been resolved, and my intended launch date has passed, I would greatly appreciate any update or escalation if possible. Please let me know if there is anything else needed from my side to help move the review forward. Thank you again for your time and assistance, Amanda Benavidez
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114
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1d
Password Error on App Review
Hi. I am going through my first App publishing. I had an issue that they cannot login but I don’t understand the issue. For my app login is not required. I have a password needed one time to get in and I provided that in the notes. They shared back the password did not work but I validated again and it is the right password. Any thoughts or feedback. Not really sure what to else to do.
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20
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1d
iOS app stuck in “Waiting for Review” for almost 2 weeks
Hi everyone, We are facing an unusually long review delay for our iOS app submission. Our app has been in “Waiting for Review” status for almost 2 weeks now, with no update or movement. We had planned our official launch for 21 May 2026, but the launch date has already passed because the app is still not reviewed/approved. We have already contacted Apple Developer Support and requested assistance, but the status has not changed so far. For context: • App name: SuperWomen • Platform: iOS • Current status: Waiting for Review • Waiting time: Almost 2 weeks • Planned launch date affected: 21 May 2026 • Apple ID: 6759612459 • Case ID: 102898811179 Is anyone else still experiencing unusually long “Waiting for Review” times recently? Also, if Apple Staff can check whether our submission is stuck in the review queue or if any action is required from our side, it would be very helpful. Thank you.
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151
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1d
Pending Termination Notice 3.2(f) – Built Entirely New Game for Compliance – Appeal Submitted 10 Days No Response
Hello Apple Developer Community and App Review Team, I received a Pending Termination Notice on May 29, 2026, for my account (Developer: Bushra Malik) related to Section 3.2(f), regarding app submissions for Dress Up Fashion: Styling Game. I submitted a formal appeal 10 days ago but have not yet received a response or case number confirmation. I want to provide brief context: Our original Clothing Store Simulator received repeated rejections. Rather than continuing to resubmit the same app, we made the decision to build a completely new game from scratch — new code, new assets, new UI, and a fully revised App Store listing. Nothing from the original submission was carried forward. This was a deliberate good faith effort to achieve compliance, not an attempt to evade review. We also believe an older binary may have been reviewed rather than our latest build — a technical issue we have experienced previously on this account. Our account has 4+ years of publishing history and 25+ live games currently on the App Store. Not a single other app is in rejection or under any violation. We have never engaged in subscription scams, fake reviews, bait-and-switch tactics, or any of the fraudulent conduct described in the termination notice. I am respectfully requesting: Confirmation that my appeal is actively under review A status update or case reference number Any additional information Apple needs from our side We are fully cooperative and have all source code, assets, and submission history available immediately upon request. Thank you sincerely for your time. Bushra Malik Apple Developer Account: Bushra Malik
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40
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1d
4.3.0 Design: Spam rejection
I have the following situation that I would like to have some advise from the community on. I have an iOS app for Hong Kong Mahjong published on the App Store. The app has been in production since February 2026 and I successfully managed to get 20+ updates approved by Apple. However, my latest update (which just introduced a new feature (play offline with nearby friends via WiFi direct)) gets continuously rejected citing 4.3.0 Design: Spam. I asked the reviewers for more specific feedback on this classification but the answer is always ambiguous. I also opened an appeal with Apple for this almost one month ago but have not received any feedback whatsoever. I do not understand why the app is being classified as spam all of a sudden. While there are a few apps for Hong Kong Mahjong in the App Store my app has distinct features: training mode with live coaching advise (for absolute beginners) support for a full 4 round game (16+ hands) two layout variants (in addition to the classic board game / table layout, I am offering a more accessible list view layout as well) The game uses its own backend which I developed from scratch. Bots make their gameplay decisions using either the proprietary heuristics engine or the proprietary machine learning model. Given all this together, I completely fail to understand the spam classification and I find it extremely unhelpful that Apple reviewers provide the most generic feedback thinkable to a classification which is very nuanced and could be explained by various different things (e. g. metadata, app binary, etc.). There is one thing I would like to give as context, as I am not sure if it contributes to the spam classification: Just before trying to get the latest update approved I submitted a new app, which supports offline play online, for App Store approval. This app was rejected because it was deemed to similar with the app for which I am receiving the spam rejections now. Any advise on how I can get this resolved would be highly appreciated. Here is the link to my app: https://apps.apple.com/app/hong-kong-mahjong/id6758140951
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48
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