An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest

In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.

Hi all, has anyone experienced an issue where App Store Connect shows the app as In Review and doesn't allow you to release it to production, but under General → App Review the review appears to be completed and the status is Approved? (attached screenshots) It's been in this state for more than 3 days already. Has anyone encountered this before or knows how to resolve it? Any advice would be appreciated. I've contacted support already but no response

Hello App Review Team, Our app update has been stuck in "Waiting for Review" with no movement and no communication, and I would appreciate a manual look or escalation. App: Telegraff: call, send, receive Apple ID: 1606970462 Version: 11.6.0 Submitted: May 14 Current live version: 11.5.10 (Ready for Distribution) This is an update to an app that is already live on the App Store, not a new submission. The previous versions (11.5.9 and 11.5.10) passed review normally in March. Context I want to share proactively: we are in the middle of an official rebranding of our application — the name, branding, and positioning are being updated as part of this change. All of it is our own brand and our own product; it is not affiliated with or imitating any other company, and we hold the rights to the branding we use. We are happy to provide ownership documentation or any clarification the review team needs. The same update has already passed moderation and is live on Google Play, so our iOS and Android releases are now out of sync and we cannot ship updates to our existing iOS users, which is seriously affecting our business. What I have already tried, without result: Expedited review requests submitted several times — no effect. Multiple emails to Apple Developer Support — only automated acknowledgements, no substantive reply. Case IDs: 102902702809, 102900916785, 102894706008. The Resolution Center is unavailable because the status is still "Waiting for Review," so I cannot reach the review team directly from there. Could someone please look into whether there is an account-level or pipeline issue blocking this submission, or escalate it manually? If there is a specific concern (branding, metadata, content, or account), I will address it immediately — I just need concrete feedback instead of silence. Thank you for your help.

Hi, My app submission has been waiting for review for an unusually long time after submission. This update is very important for us because it is related to payments. At the moment, a payment-related issue is preventing us from properly collecting revenue, so this is becoming a critical problem for our business. I submitted a request for an expedited review, but so far I have not received any action or update. I do not use the expedited review option often - only when there is a genuinely critical issue that needs to be resolved quickly. Could someone from Apple advise whether this waiting time is normal, or if there is anything I should check or do on my side? I can provide the Submission ID privately if needed. Thank you.

To the App Review and Developer Support Teams, I am writing this post to bring an ongoing issue to your attention, as standard support channels have failed to provide any resolution or clear communication. Issue Summary: We are introducing consumable IAPs (coin packs) for the first time in Ice Scream 1 and Ice Scream 2. Both apps have been reviewed and approved, however their associated IAPs remain blocked. Despite multiple resubmissions with detailed review notes and video walkthroughs, the IAPs have been repeatedly rejected without specific or actionable feedback. The equivalent IAPs submitted for Ice Scream 3, using the exact same implementation and business model, have already been approved by the App Review team. Current status per app: Ice Scream 1: App approved. IAPs have been repeatedly rejected with no specific feedback indicating what needs to be corrected. Ice Scream 2: App approved. After multiple rejections, the IAPs have been stuck in "In Review" status for over a week with no update or response. Lack of Communication: We have opened support cases for both titles and have received no response or actionable feedback. The lack of synchronization between the App Review and Support teams is causing significant operational disruptions and is directly impacting our business. Impact: Not having the monetization features active in both titles is causing direct financial loss and preventing our users from accessing content they need. Request: We request an immediate update on the status of these IAPs and clarification on why the support cases remain unanswered. We are looking for a direct escalation or a response from an Apple representative who can resolve this situation. Related apps and support cases: Ice Scream 1: Scary Horror — App ID: 1480827449 — Case ID: 102902530872 Ice Scream 2: Scary Horror — App ID: 1488473484 — Case ID: 102902529670 I look forward to a prompt resolution. Sincerely, Maria Laskurain Keplerians Horror Mobile Games

Hi everyone, We develop the Ice Scream series and are introducing consumable IAPs (coin packs) for the first time in Ice Scream 1 and Ice Scream 2. The products are straightforward: coin packs that users can spend on boosters and additional content within the game. No expiration, clear value description, standard StoreKit implementation. Here's where things stand: Ice Scream 3: consumable IAPs submitted under the same model were approved without issues. Ice Scream 1: IAPs have been rejected multiple times with no specific feedback indicating what needs to be fixed. Ice Scream 2: after multiple rejections, the IAPs have been sitting in "In Review" status for over a week with no update. With each rejection we have provided detailed review notes including step-by-step instructions to reach the Shop (which requires completing a short onboarding tutorial as a new user) and video walkthroughs showing the full purchase flow for both new and returning users. Despite this, we keep getting rejections or no response at all. We have also submitted an appeal form requesting specific clarification, but have not received any reply. A few questions: Has anyone experienced a similar situation with consumable IAPs being repeatedly rejected without actionable feedback? Is there anything specific Apple checks for consumable IAPs beyond what is covered in Guideline 3.1.1 that we might be missing? Is there any other escalation path beyond the appeal form when a review appears to be stalled? Any help or insight would be greatly appreciated. Thanks!

I have an app that was rejected but then later accepted. The app has since been updated to 1.0.2, but I still have a red stop sign icon on this app in App Store Connect. I have messaged asking how to remove the flag since the app has been accepted, but no reply yet. Can I clear this Unresolved issues flag?

Hi, Hi have released a new app on May 12th, that got reviewed and approved fairly fast (3 days after a single iteration for meta data content). On May 15th, I uploaded an update on the app, improving some feedback and user experience on one of the key features of it. I was expecting a similar delay (1-3 days) but it has been 10 already, and I have not had any contact from apple. My app is related with the World Cup, starting in 15 days, and this delay is working against it ... as I cannot market the app properly until it has the desired update. The submission id is 54d8dd83-8988-499e-964f-222ce9bb4cd3 Is there anyway of getting an answer from Apple on the reason why the review is taking so long?

To the App Review and Developer Support Teams, I am writing this post to bring an ongoing and time-sensitive App Review issue to your attention, as my submission has remained in “Waiting for Review” for an unusually long period of time and standard support channels have not yet provided a clear update or resolution. Issue Summary: My app, Cupie, was submitted for review on May 21, 2026. However, the submission has remained in “Waiting for Review” since then and has not moved to “In Review” after several days. I have already submitted an expedited review request and also contacted Apple Support regarding the delay. However, I have not yet received any clear explanation, actionable feedback, or confirmation on whether there is an issue with my account, metadata, build, agreements, or submission queue. Lack of Communication: I have opened the following support cases regarding this issue, but I have not received a meaningful update so far: Case IDs: 102900823761 102901498888 The current lack of communication makes it difficult for me to understand whether my submission is properly queued for review, whether it is stuck, or whether there is any action required from my side. Impact: This is our first public launch submission, and the delay is directly affecting our launch schedule, business operations, and user onboarding plan. We are ready to provide any additional information, test accounts, explanations, or compliance materials required for App Review. Request: I respectfully request that the App Review or Developer Support team help confirm the current status of this submission and clarify whether there is any issue preventing it from moving forward. Specifically, I would appreciate confirmation on the following: Whether my app submission is properly queued for review. Whether there is any issue with my account, metadata, build, agreements, or in-app purchase configuration. Whether the submission is delayed due to additional manual review or review queue congestion. Whether any action is required from my side to proceed. App Name: Cupie - 語音視訊、聊天交友 App ID: 6768550401 Current Status: Waiting for Review Submitted Date: May 21, 2026 Related Case IDs: 102900823761 102901498888 I would sincerely appreciate a prompt update or escalation from an Apple representative, as the submission has been waiting for review for an extended period without clear communication. Thank you for your assistance. Sincerely, Cupie Development Team

Hello, For developers who have gone through an App Review Board appeal — what response time did you experience? A few specific questions: Is there any way to confirm an appeal was received and queued? App Store Connect doesn't seem to show appeal status. Is it better to follow up via Contact Us, or simply wait? For those who resolved a case through the Board — was the Board's communication different from standard App Review correspondence? Trying to calibrate expectations on timing. Thanks for any shared experience.

Hi, My app was rejected on May 24 with guideline violations 2.3.10 and 1.1. I fixed both issues and resubmitted the same day. It's now been 4+ days and the status is still "Waiting for Review" with no movement. This update also includes a critical bug fix that needs to reach users as soon as possible. I submitted two expedited review requests — no response. Contacted Developer Support as well — case ID 102900051339, also no response yet. Is this normal after a rejection + resubmit, or is something stuck on the review side?

Hi everyone, We are experiencing a bizarre issue with one of our apps, BLOKX. Here is the quick timeline: March 26: First submission. No status change for 2 weeks. We canceled and resubmitted. April 27: Still zero movement. We updated our SDK and submitted again on May 15. On the exact same day, we submitted other app from our developer account. It got reviewed and approved. Only BLOKX gets completely ignored. May 20: Suspecting a technical glitch with the specific App ID, we created a brand new App ID and submitted BLOKX as a completely fresh app. Today (May 27): Still stuck in "Waiting for Review" with zero movement. The Support Loop: We have already contacted Apple Support multiple times regarding the old App ID (Case ID: 102871846091 and Case ID: 102875670447). The replies we are getting are incredibly frustrating and factually incorrect. Support keeps replying with a generic template stating that the app “was just submitted today” (matching the exact date of their email reply), completely ignoring the weeks it spent waiting. When we replied back with actual screenshots of our timeline and submission history proving otherwise, they simply copy-pasted the exact same response a few days later, just changing the date to the current day. • App name: BLOKX • Platform: iOS • Current status: Waiting for Review • Total waiting time: Almost 2 months (across both IDs) • Old App ID: 6761107868 • Current App ID: 6771268940 Has anyone faced something similar recently? How did you get Apple to notice? If any Apple engineering or forum moderator can check whether our submission is stuck in the review queue or if any action is required from our side, it would be very helpful. Thanks in advance!

Hello, I am writing to politely ask for guidance regarding my app, which has been in "In Review" status for approximately 8 days, with no communication from the review team during that time. Submission details: App name: Cromos 2026 Apple ID: 6770304986 Build: 1.0 (4) Submission ID: 8413f01b-8946-450a-b25b-b8eca2e6c70b Submitted: May 19, 2026 In review since: May 20, 2026 Context: This is a resubmission addressing a previous rejection under guideline 5.2.1. I provided a detailed response in the Resolution Center at the time of resubmission, summarizing all the changes made to address the trademark concerns. I noticed that while the app is in review, the reply field in the Resolution Center is unavailable, which is why I am posting here. I am not requesting an expedited review — I just want to make sure my submission is being tracked and to check whether there is any additional information or clarification I can provide to help the review proceed. Any guidance would be greatly appreciated. Thank you for your time.

Hello! It's been 7 days since I received any response to the application I listed. I also wrote to support and still haven't received any response. I hope that someone from Apple will see this and help me approve the applications. Thank you! App ID: 6770487788 App ID: 6770216468

Hello, My app DramaTales - Watch Drama Reels (Apple ID: 6762190227) seems to be stuck in the App Review process and I'd like to check if something might be wrong with my submission. Timeline: Submission for review: May 20, 2026 Current status: Waiting for Review Waiting time: 9 days as of May 28, 2026 My app reviews are typically approved within 1-2 business days, so I suppose this delay seems to be unusual. Please help review this submission as soon as possible! I have a timeline for publishing app version that cannot be delayed for this long. Any guidance would be very appreciated. Thank you in advance!

Hello App Review Team, My app update has been stuck in "Waiting for Review" for 8+ days with no progress. Previous submissions for this app were reviewed within 24–48 hours, so this delay is unusual. Apple ID: 1666011539 Bundle ID: art.dreamerai.ios Version: 1.62.0 Submitted: May 20, 2026 Status: Waiting for Review We have already tried every available channel: 2 Expedited Review requests submitted — both ignored, no progress Emailed App Review asking for status — no reply This is a major update with critical bug fixes and major new features that our existing users are actively asking about. Our marketing campaign around the launch has already been delayed because of this hold. The build is fully compliant with the Review Guidelines — no new entitlements, no new SDKs, no changes to data collection. Happy to provide any additional info needed. Any help from the App Review team would be greatly appreciated. Thank you.

Hi Apple, I hope you are doing well. I am posting here regarding our app, [Poker Reflex] (6761329446: [6761329446]), which has been stuck in the “Waiting for Review” state since [Friday 22th 2026]. We fully understand that App Review times can vary depending on workload and internal processes. However, in our case, the app has remained in this status for several days without any visible progress, update, rejection, metadata issue, or request for additional information. At the moment: No rejection message has been received No metadata issue is shown in App Store Connect No compliance or permission request appears to be pending No additional information has been requested from our side The app simply remains in “Waiting for Review” This is becoming a real concern for us because the delay is now significantly affecting our release planning and business timeline. We have carefully prepared the submission, reviewed the App Store Review Guidelines, and ensured that all required assets, metadata, permissions, and compliance information were provided. What concerns us most is that there seems to be no action or movement at all, which makes us wonder whether the submission may be stuck in the review queue or blocked by an unseen issue. We would sincerely appreciate any guidance from Apple or the developer community regarding: Whether this type of delay is currently common Whether there is any way to confirm that the app is properly queued for review Whether there may be an invisible issue preventing the review from starting Whether this can be escalated or checked by the App Review team We are fully available to provide any additional information or make immediate changes if something is required from our side. Any help, advice, or update would be greatly appreciated. Thank you. [Alexis / Poker Reflex Team]

Hi everyone, Our app (version 1.0, first-time submission) has been in "Waiting for Review" status since May 8, 2026 — it has now been 20 days with no movement to "In Review". Some context: This is an educational app built to support our language education center's daily operations (attendance, assignments, learning progress, and internal management for students, teachers, and staff). The submitted build is complete and ready for review. Demo account credentials are provided in App Review Information and are active. Our backend services are stable and accessible for testing at any time. What I've already tried: Opened a support case and received responses confirming the submission is in queue and that reviewers have been notified. Submitted an expedited review request, which was accepted — but the status has not changed. Followed up multiple times, but the most recent replies have been identical template responses with no specific update. I understand review times can vary, but 20 days significantly exceeds the typical 24–48 hour window. I've also noticed several recent forum posts describing similar extended delays, so I'm wondering whether this is part of a broader issue or something specific to my submission. Has anyone experienced similar delays recently? Are there any additional steps I could take, or any insight from the App Review team would be greatly appreciated. Thank you.

Hi everyone! Today I finally submitted my first iOS app for App Store review after previously publishing the Android version on Google Play. App ID: 6771439707 The app was developed with Flutter and the process was a very interesting learning experience, especially around: App Privacy configuration screenshots and metadata archive/distribution process App Store Connect setup adapting branding/assets to platform guidelines Coming from Android publishing, I have to admit the Apple review pipeline feels much stricter and more detail-oriented 😄 but also very polished once everything is correctly configured. I just wanted to thank the community because many forum posts helped me solve issues during the submission process. Now waiting for review results 🤞 Greetings from Argentina!

Hello Apple App Review Team, I am writing to urgently request your assistance regarding our application 'Kavra'. We are facing a critical situation that is heavily impacting our entire launch roadmap and user base. To give you the timeline: we initially submitted the app for review on April 30th. After waiting for two full weeks without any updates or status changes, we assumed there might be a technical stall in the review pipeline. Consequently, we canceled the submission and resubmitted the app on May 14th. Today is May 27th, and the application has been stuck in the "Waiting for Review" status for another 13 days. In total, we have been locked in the review queue for nearly a month. This prolonged delay has completely frozen our development cycle and disrupted our time-sensitive marketing plans. We have thoroughly audited our app against all App Store Review Guidelines and confirm 100% compliance. There should be no blockers from our end. If you require any additional information, test accounts, or documentation to move this forward, please let me know immediately. We kindly request you to look into our account for any technical glitches and expedite the review process. Thank you very much for your time, understanding, and support. Sincerely, [Bora Çoban]

I'm in need of some guidance regarding an issue I'm facing with the App Store review process. My app was recently rejected in the Kids Category due to the following error: Guideline 1.3 - Safety - Kids Category "We still noticed that you have not provided any publicly documented practices and policies for third-party contextual advertising in your Kids Category app." I'm somewhat perplexed by this rejection because a previous version of my app, which also included ads, was accepted without any problems. I'm using AdMob and have configured it to serve only child-appropriate ads while blocking any content that may not be suitable for children . The issue is that I'm not entirely sure what specific documentation or policies Apple is looking for in this regard. I would greatly appreciate any guidance or advice from the community on what I need to provide to address this concern and resubmit my app for review successfully. Has anyone experienced a similar situation, or can anyone offer insights into what might be required for compliance with this guideline? Your assistance and insights would be immensely helpful, and I'm committed to making the necessary adjustments to ensure my app meets the guidelines for the Kids Category. Thank you in advance for your support and suggestions.