App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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Mar ’25
Preventing Copycat and Impersonation Rejections
In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.
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Nov ’25
Waiting for app review about 10 days
Hello, I have an iOS application that has been submitted for review and is currently in the “Waiting for Review” state. App details: App Name: Fato Platform: iOS Version: 1.2.6 Submission date: February 10 Current status: Waiting for Review This update includes significant UI and user experience changes following previous App Review feedback, including a custom-built interface and updated metadata. The app has been waiting for review for several days without moving to “In Review,” and I wanted to ask if this duration is expected for apps with prior review history, or if there is anything additional I should check from my side. I have already submitted an expedited review request and opened a Developer Support case, and I would appreciate any general guidance on expected timelines or next steps. Thank you in advance.
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My update is stuck in the review backlog
Hello community, I submitted my app update on February 8th. Three days later it was rejected requesting a demo video, despite no new functionality being added. I responded with a video within 30 minutes. Five days later it was rejected again — this time asking how to use a feature that has been in the app since version 1.0 (four versions ago). I responded again within 30 minutes. After another 4 days with no response, I manually rejected and resubmitted the update. It entered "In Review" within 4 minutes. I contacted support twice via contact forms and once via the Developer Hotline in Ireland — no resolution. It has now been 17 days total. I have filed 3 expedited review requests and submitted an App Review Board appeal this morning. Still no response. My previous updates were always reviewed within 48 hours without issues. Something is clearly broken in February 2026. Has anyone else experienced this and found a resolution?
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App Review delay
Same issue. Been few days since we have submitted the app for review and its stuck in 'Waiting for Review'. Then we rejected and resubmitted thinking its stuck in some queue, but still 'Waiting for Review'. What I find interesting is that normally, soon as an app is submitted for review, one gets emails like 'Submitted for Review', 'Ready for Review', 'Waiting for Review' - we have zero such emails this time. Which makes me think if the app is even in a review queue or is there a larger technical issue at Apple's end where App are just not being able to submit new versions. All this after having paid versions of developer accounts, going through stringent processes and still issues like these. Why make developers suffer losses of time and money like this. @App Store Connect team - please respond to the forum - so many developers like us are writing but no responses.
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Pending Termination - No Response to Appeal, App In Review
Dear Apple Review Team, I am writing to request a status update regarding our pending account termination and the appeal currently under review. For reference, please see the timeline below: January 31, 2026: Received Pending Termination Notice January 31, 2026: Submitted appeal and corrective update February 7, 2026: Responded to DPLA compliance notice February 12, 2026: Submitted follow-up via Review Board February 23, 2026: Submitted additional summary follow-up via Review Board and Contact Us In addition to addressing all identified compliance issues, we have submitted all requested verification documentation, including personal identification documents (government-issued ID), proof of address and relevant licensing documentation. At this time, our corrective update remains marked as “In Review,” and we have not yet received further feedback. With the February 28 deadline approaching, we are concerned about the current status of our appeal. We have carefully addressed all identified issues and are fully committed to maintaining compliance with Apple’s policies and guidelines. We respectfully request confirmation that our appeal and corrective submission are actively under review, and we would greatly appreciate any available update regarding next steps. Thank you for your time and consideration. We look forward to your response. Sincerely, Tien Nguyen
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What should I validate before starting development of a new iOS app?
I take a lot of screenshots such as tickets, ideas, chats, and receipts, but I often forget about them later, so I am considering building an iOS app that asks the purpose of a screenshot as soon as it is taken, lets you assign it to a category, and reminds you after a set number of days to turn screenshots into actions instead of clutter. Before starting development, I would love to know if this feels genuinely useful, whether you would consider paying around $2 per month for it, and what features you would like to see, as I truly appreciate any honest feedback.
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What trends will shape the future of iOS app development
With agentic coding and AI rapidly improving at solving development problems, I’m starting to question what the next three to five years will look like for iOS developers and whether manual coding will gradually disappear. I’ve been building iOS apps full time since 2013 and while I appreciate AI for speeding up workflows like unit testing, I worry that over reliance could weaken our core skills, reduce our understanding of evolving APIs, and ultimately impact our long term value and demand in the industry, does anyone else feel the same?
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Unusually long “Waiting for Review” times
Hi everyone, I’m currently experiencing unusually long review waiting times and wanted to ask if others see the same behavior this week. My situation: App Store update has been in “Waiting for Review” significantly longer than usual, my apps are pending from last 2 weeks. I’m not trying to escalate anything just looking to understand if this is currently affecting more developers. Would really appreciate hearing about your recent experiences.
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Abnormally Long “Waiting for Review” (22+ Days) and No Response from App Review
Hello everyone, I am currently experiencing an unusually long review delay along with no response to multiple inquiries, which is very different from my past experience. Current Situation • 22 days have passed since the initial submission. • After more than 10 days with no progress, I canceled and resubmitted the version twice. It is still stuck in “Waiting for Review.” • I have sent 3 inquiry emails. • I also had phone support through another team, and they relayed messages to the App Review team twice. There has still been no response. At this point, I cannot determine whether this is a simple review delay or some kind of account-level hold. From the Developer site, my account appears to be in good standing with no visible warnings or issues. When I asked in other communities about recent review times, most developers reported approvals within 2–3 days, so this does not appear to be a general system-wide delay. Has anyone experienced something similar recently? Is there any more direct or reliable way to receive a response from the App Review team beyond email inquiries? Any insight would be greatly appreciated.
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My App stuck in Waiting for Review since 5 feb 2026
Hello, I submitted my app for review on February 5 at 1:53 PM, and it is still currently showing as “Waiting for Review.” I understand that App Store reviews can take time; however, I’ve noticed that my recent submissions have been taking around 10–12 days before the review process begins. I wanted to check if there might be any specific issue or reason for this delay. Historically, my apps have only had minor review feedback (for example, small metadata or description adjustments), and no major compliance issues. For initial reviews of new versions, the waiting time seems significantly longer than expected. I would appreciate any information or guidance you can provide regarding this. Thank you for your support. Best regards, Raj
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my apps waiting for review for long time no response
I hope this message finds you well. I am writing to inquire about the status of my recent app submissions and updates. Currently, all my submitted apps and updates have been stuck in the "Waiting for Review" status for an unusually extended period of time (over a month). Since this delay affects all my submissions, I am concerned that there might be an issue with my developer account, or perhaps my submissions are stuck due to a system glitch. Could you please investigate this matter and let me know if there is any additional information, documentation, or action required from my side to help move the review process forward? Thank you for your time, support, and understanding. I look forward to your response. Best regards
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16h
3 Apps Stuck in “Waiting for Review” (9–17 Days) — No Update or Follow-Up
Hi everyone, I’m opening a new thread because I previously posted about this issue and received a reply from App Review saying it was being investigated, but unfortunately I have not received any follow-up and still see no progress in App Store Connect. At the moment, all 3 of my apps are still stuck in “Waiting for Review” with no visible update: App ID 6759178103 — Waiting for Review since Feb 14, 2026 App ID 6758885884 — Waiting for Review since Feb 8, 2026 App ID 6758135741 — Waiting for Review since Feb 6, 2026 I do not see any warnings, Resolution Center messages, or visible account issues. Agreements/Tax/Banking are active, and the builds were uploaded successfully. Could someone please help check whether there might be a hidden blocker on my account or these submissions, or confirm if this is currently only a review queue delay? If needed, I can provide additional details immediately (bundle IDs, app category, sign-in requirements, encryption/export compliance, etc.). If anyone else is currently experiencing the same delay, please feel free to share your status here as well (date submitted / current status), so we can understand whether this is a broader review queue issue. Thank you in advance for your help.
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App stuck "In Review" for 17 days
Hello, My app has been stuck "In Review" for 17 days with absolutely no communication from App Review or Developer Support. Submitted: February 6, 2026 at 01:55 Current Date: February 23, 2026 Days in review: 17 DAYS Previous contact attempts: February 11: Status update request via Apple Developer Support - NO RESPONSE February 13: Follow-up message - NO RESPONSE Has anyone else experienced such extreme delays? Is there a way to escalate this further? This is severely impacting our business launch. Any advice would be greatly appreciated.
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My App 6749690414 is stuck in review since Feb 10
Hi, My app wich ID is 6749690414 is waiting for review since Feb 10, is this normal? We have few critical changes to be sent and our business has come to stand still. I'm not trying to bother anyone here, just need to make sure that all is fine and the app will be "reviewed" sooner or later! if there is any place that I can submit a ticket or ask more properly please let me know. Kindest regards Vinesh
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Apps Stuck in 'Waiting for Review' for 12+ Days — IAPs Also Blocked
Hello everyone, I am hoping someone here can share some advice or has experienced a similar situation. I am an individual developer and two of my apps have been stuck in 'Waiting for Review' status for over 10 to 12 days now. Prior to this, the review process was moving normally and I was receiving feedback from Apple on both apps. Then suddenly everything stopped and both apps have been sitting in the queue with no movement and no communication from the review team. To make things worse, I am also unable to delete these apps or make any changes because their In-App Purchases are simultaneously under review, which is locking me out of managing my own apps entirely. I already created a support case specifically for App Review (Case ID: 20000111755276) over a week ago, but unfortunately I have not heard back anything from Apple at all — no acknowledgment, no update, nothing. I am based in Pakistan and the phone callback option is not available for my region, so email and this forum are essentially my only options to get any help. Has anyone else experienced such a long delay recently? Is there anything else I can do to get this moving or at least get a response from the review team? Any advice or shared experience would be greatly appreciated. Thank you.
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App review status inquiry (ID: 6758112873)
Dear Apple review team, I hope this message finds you well. I understand the team must be incredibly busy, and I appreciate the hard work that goes into maintaining the app store's quality and standards. I'm writing to kindly inquire about the status of my app (ID: 6758112873), which has been in "Waiting for Review" since February 3rd. If there is anything I can do on my end to help move things along, I'm happy to assist. I submitted the app at the end of January and shortly after resolved a small issue with in-app purchase products that had not been included in the initial submission. I wanted to flag this in case it's relevant to the review. I should mention that this app is designed to improve patient care in a hospital setting, and once approved, it will also be used in support of ongoing research. For this reason, a timely approval would be particularly appreciated. Thank you for your time! I appreciate it. Warm regards, Filip
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App waiting for review since February 3 - no updates from App Review
Hello everyone, My app (App ID: 6758463939) has been waiting for review since February 3 and the status has not changed since then. All issues from the previous rejection were fixed: App name corrected and now matches after installation Demo account with full access provided All requested changes completed I also contacted App Review through Resolution Center and opened a support case, but have not received any response yet. I just want to confirm that everything is normal and that the app is still in the review queue. Has anyone experienced similar delays recently with first submissions? If there is any additional step I should take or another place to contact Apple, please let me know. Thank you.
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App Review says we're using Non Public APIs, although we don't
Hi All, Our app update got rejected with the following reason: ITMS-90338: Non-public API usage - The app references non-public symbols in GPS: _CCCryptorGCMOneshotEncrypt. If method names in your source code match the private Apple APIs listed above, altering your method names will help prevent this app from being flagged in future submissions.... This is just a regular app update, we didn't do any big changes and we don't use this function or anything related to CommonCrypto/Cryptography in the app. We tried to submit a Code Level Support request but always receive a Gateway Timeout. Has anyone came across a similiar experience and would be able to help?
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