App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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First release stuck for 4 weeks: two info requests answered, expedite approved, still no review and no reply
We submitted our first app, Worza: Word Game (iOS 1.0), on October 13, 2026. Four weeks later it still has not been reviewed. On October 13 App Review asked for more information under Guideline 2.1; we answered the same day. On October 28 a second information request came; we answered it and resubmitted the same day. After that, nothing. On November 5 we had to withdraw that build to ship a security update (Firebase SDK fix for the eMudhra CA issue) and submitted build 12 with full review notes and a screen recording of every feature. Apple confirmed our expedited review request, yet build 12 has been Waiting for Review ever since. We have contacted Developer Support twice (case 103010213624, followed up on November 7, and case 30000010882282 today). The only replies have been automatic acknowledgments. Everything on our side is in order: complete review notes, a screen recording, a working contact phone number and the updated Program License Agreement accepted. Our Android version is already approved and waiting; we are holding it so both platforms can launch together. Other app stores charge developers a one-time registration fee. On the App Store we pay $99 every year, and in return we expect at least a reply when a submission is stuck. Four weeks of silence on a first release, with an approved expedite request, is not acceptable. If anyone from App Review sees this: we only ask that someone look at the submission or tell us what is holding it. We will respond immediately to any question. Has anyone else seen reviews stall like this recently, and did anything help?
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iOS app "Waiting for Review" since November 4 after replying to App Review – Submission ID 07b97086-3876-44c8-bef5-9e5505c7aed3
Hello App Review team, Our iOS app Barie AI, version 1.0.3 (2), has been waiting since November 4, 2026. Timeline: October 16: Submitted for review (first In-App Purchase included) November 4: Review started; we received Guideline 2.1 questions (In-App Purchase location, third-party AI usage, and price confirmation) November 4: We replied the same day with steps to locate the subscriptions, a screen recording, the demo account, answers to the AI questions, and confirmation of prices ($59.99/month, $490.00/year) Since then: No further update Submission ID: 07b97086-3876-44c8-bef5-9e5505c7aed3 Support case ID: 103004716929 Could you please check whether anything else is needed from our side to continue the review? Thank you.
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iOS App Stuck in "Waiting for Review" Since October 27 – No Update Despite Expedited Review Request
Hi Apple Developer Community, I'm looking for some guidance regarding an ongoing issue with our iOS app review. Our latest app submission has been stuck in "Waiting for Review" since October 27, 2026, and it has now been nearly two weeks without any progress. App submission details: App Name: iCMMS App Apple ID: 6803119751 Submission Date: October 27, 2026 Current Status: Waiting for Review Support Case ID: 103013620182 Expedited Review: Requested Here is some additional context: Our app has gone through multiple review submissions and has been rejected a couple of times previously. We have addressed the feedback provided by Apple's App Review team and resubmitted the app. The latest submission has remained in "Waiting for Review" since October 27. We have also submitted an expedited review request due to an important client launch deadline. Despite raising a support ticket and following up with Apple Support, we haven't received any meaningful update or resolution. This delay is becoming a significant concern for us. We have already onboarded our first enterprise client, who is waiting to start using the platform. The delay in App Store approval is directly impacting our planned rollout and business commitments. We completely understand that Apple has its review processes and timelines. However, waiting this long without any status update makes it extremely difficult for developers to plan releases and manage client expectations. I'd appreciate guidance from developers who have experienced similar situations: Has anyone recently experienced an app remaining in "Waiting for Review" for nearly two weeks? Is there any effective way to escalate a review that has been pending for this long? Is there another channel to get the App Review team to look into an already escalated case? If any Apple Developer Relations or App Review team member happens to come across this post, we would sincerely appreciate your help in looking into this pending submission. We are happy to provide any additional information required through our existing support case. Any suggestions or guidance would be greatly appreciated. Thanks in advance!
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Resubmission stuck in "Waiting for Review" for 8 days after 2.1(b) rejection
Hello, My first app, ThirdEye Companion (App Apple ID 6823564597), version 1.0.0 (9), was rejected on 2 November 2026 under: Guideline 5.2.5 (Apple trademark in the subtitle) Guideline 2.1(b) (information needed about the business model) The same day I: Changed the subtitle to remove the trademark. Answered all four business model questions in the App Store Connect message thread. Resubmitted the same build. Since then, the submission has stayed in "Waiting for Review" for 8 days. App Store Connect shows "Last Updated By: Apple", but there is no new message. I have also sent a request through the App Review contact form and an expedite request, without a reply so far. The original submission had already waited 16 days (16 Oct to 2 Nov) before the first review. Is there anything else I should do on my side, or could someone from App Review check whether the submission is waiting on something from me? Thank you for your help.
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First-time app submission still not approved after a month. Are these review timelines normal?
Hey everyone, My company is submitting its first iOS app, and we're hoping to learn from people who've been through this. Here's our timeline so far: Week 0 (Oct. 9th): Submitted the app for review. Week 2: Submitted an expedited review request 2 days later : Received our first rejection. Rejected because our app didn't include an account delete feature. Resubmitted 2 days later with the requested feature. Week 3: Created a support ticket requesting an update 2 days later: Received a second rejection. The second rejection was under Guideline 5.1.2 (App Tracking Transparency). Our privacy labels marked data types as used for tracking. We've corrected them, confirmed we don't track users, replied to App Review, and resubmitted all within 30 min os rejection email. Today marks exactly 1 month with no approval. The waits between each review have been roughly a week or longer, and we have events and physical marketing campaigns planned around the launch. We planned for 1 month of runway between submission and approval which is now gone and there is not clear idea on timeline... Questions for the community: Are week-long (or longer) waits between submissions and rejections normal for a first-time submission, or does this sound unusual? Does a new developer account or first app submission tend to get extra scrutiny or slower reviews? Is there anything that helped you speed up the process, such as an expedited review request, contacting Developer Support, or a phone call with App Review?
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App Review: Apple Support completely ghosts developers - and that is OK?
I've been trying to get an app reviewed for over 2.5 months. In these 2.5 months, Apple "reviewed" the app for less than 10 minutes. Apple "rejected" the app 5 times, within 60 seconds after launching the app. Typical rejections include "cant find in-app purchase" or simple questions: "need to understand business model". Rejections come after 10 to 14 days of "Waiting for Review". A reviewer spends 60 seconds in the app before rejecting, and never provides the actual app review. A service that we pay for in our developer program fee. I have opened many support cases during this time. Every single support case goes completely unacknowledged. Apple Support just ghosts me every single time. No email reply. No phone call. No follow up. NO CASE CLOSURE message. No status changes. Nothing. Never once has apple replied to my numerous support cases. COMPLETELY GHOSTED. EVERY. TIME.Such complete and utter lack of responsibility from a support team. There isn't even a way to see what I wrote in the support cases! I might as well talk to myself in the corner. It's equally as effective as raising a support case with Apple Developer Support. Apple - you should know that proper Case Tracking systems exist. You should know that customers want to see the status of a support case. You should know we want to see the words written in our cases? You should know we want to see you replies. You should know, customers expect to see something is being done about support cases? Apple Support provides none of that. I get a list of my old case numbers, and nothing more. Cannot see their status. Cannot see the subject line, nor the messages. Most importantly - there is NEVER a response from Apple. NEVER A SINGLE EMAIL REPLY. NOT ONE. NEVER A STATUS CHANGE. NEVER A CASE CLOSURE. NOTHING. EVER.
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First app in “Waiting for Review” since 29 October, no messages (Apple ID 6815858631)
Hello, Our first app, QuietlyReady (Apple ID 6815858631), version 1.0 for iOS, was submitted for review on 29 October 2026 and has been in “Waiting for Review” since then. It has not moved to “In Review”. The submission includes the app’s in-app purchase and subscriptions. Agreements, tax and banking are all active, and there are no messages or pending items in App Store Connect. I contacted App Review through the App Review Status form on 5 November (Case ID: 30000006446616) and haven’t had a reply yet. If anyone from App Review is able to check, I’d be grateful. I’d just like to confirm the submission is queued correctly and that nothing is needed from my side. I can respond straight away if anything is required.
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First app, submitted Oct 10: prices confirmed Nov 2, can App Review take a look?
Hello App Review team, My first app is paused after a price confirmation request, and I would appreciate help confirming that the review is still moving. App: Notespan (Apple ID 6801733401) Submission ID: d73d32b8-8afd-4b0d-baf2-c3add8a49ed4 Version: 1.0 (18) Timeline: October 10: submitted with four auto-renewable subscriptions. November 2: App Review asked me under Guideline 3 to confirm the intended prices and said the review would continue after my confirmation. November 2: I confirmed all four prices by replying in App Store Connect. November 4: I followed up in the same thread and asked whether anything else was needed. As of November 9: no reply. The version shows Rejected, the submission shows Unresolved Issues, and Resubmit to App Review is unavailable. I have not resubmitted because App Review Help says a resubmission isn't necessary when App Review only requested more information. Could someone confirm that the review is continuing, and let me know if anything else is needed from me? Thank you.
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How change the submision from "Spam" to released
Hi everyone, My app was rejected under Guideline 4.3 – Design: Spam, and I'd appreciate some advice on how to get it approved and released. The idea came from playing in a football team. I thought it would be nice if the team members and the coach could give each other points and feedback, so we could see who the MVP was and get a bit more motivated to play better. I built this app myself; it's not based on a template or a white-label service. I looked for similar apps on the App Store and couldn't find anything like it, so I don't understand why it was flagged as spam. I've already submitted an appeal to the App Review Board and also replied again to the rejection message, but I haven't heard back yet. A few questions: How long does the appeal usually take? While I wait, can I make some changes and submit a new build for review, or could that cause problems with the appeal? Any help would be really appreciated. Thanks!
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App stuck in review for 6 weeks, please help
Hi, I've completed all the forms, declarations, store listings and paid the Apple's developer fee in September. On the 1st of October I've submitted my app for a review and got a rejection 2 days later (2.1.0 Performance: App Completeness) asking for login infromation and a video of app's functionality. I've explained that the app has no login and provided the requested video the next day. I have not heard back until the 21st of October with rejection due to Guideline 2.3.2 - Performance - Accurate Metadata, the optional promotional image for an in-app purchase is the same as the app’s icon. I could not update the in-app purchase images, since Apple's reviewer rejected the app and not in-app purchases, so I had to fix in-app purchases and resubmit the app for another review. In addition to the first 5 weeks, the app now has been sitting in review for another week with no idea if the review is even happening... For all I know, I'll check in a month and the app will still be in a review. Apple says 90% of apps are reviewed in 48 hours... Google Play reviewed and approved the app in one week. Does anyone know if the is anything else that can be done or a way to contact Apple directly? I have already requested Expediate review, bu that didn't do anything. Thank you
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Datemax 1.0 stuck in Waiting for Review since October 31, two expedite requests, no response
Hello App Review team, My app Datemax (developer: Yuni AI Inc.), version 1.0, has been in Waiting for Review since October 31, 2026 and has not moved to In Review. The app was first submitted in October 2026 and was rejected twice, first under 2.1 App Completeness and then for a privacy issue. A new build addressing the feedback was resubmitted on October 31. An expedited review was granted on October 22, and I requested a second one on November 7. There have been no new messages in App Store Connect since the resubmission. Could someone confirm the submission is in the queue and not blocked on my side? Thank you.
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App Resubmission Stuck in Waiting for Review for Nearly Two Weeks – No Response from Apple
Hello Apple App Review Team, My app was initially rejected due to missing Privacy Policy and Terms of Use information in App Store Connect. I promptly corrected the issues and resubmitted the app. However, my resubmission has remained in "Waiting for Review" for 7–14 days, without any review activity or status updates. I have already: Contacted the App Review team multiple times without receiving a response. Opened support cases through Apple Developer Support, but the issue remains unresolved. Attempted to schedule an App Review appointment, but all available slots were fully booked. The original rejection issues have been addressed, and I am not requesting an exception to Apple's review guidelines. I am requesting assistance from an Apple representative to investigate why my resubmission has not entered review and escalate the existing support case to the appropriate team. Could someone from Apple please help confirm whether my submission is progressing normally or if there is an issue preventing the review from starting? Thank you for your assistance.
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App Stuck in Waiting for Review for Nearly Two Weeks – No Response from App Review
Hello Apple App Review Team, My app was initially rejected because the Privacy Policy and Terms of Use information was missing. I corrected the issues and resubmitted the app, but it has remained in "Waiting for Review" for 7–14 days. I have contacted App Review multiple times and opened support cases through Apple Developer Support, but I have received no response or resolution. I also attempted to schedule an App Review appointment, but no appointments are available. Could an Apple representative please help escalate my existing support case and investigate why my resubmission has not entered review? Thank you for your assistance.
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Significantly Delayed App Review
Hi all, Like others my app submission has been stuck in “waiting for review” for weeks. I know initial app reviews take longer than updates, but this has been delayed far too long and makes me concerned about repeating the process in the future. I submitted this app for review back on Feb 10. It was initially rejected for a minor issue, which I resolved and resubmitted the same day. After that, the build remained in “Waiting for Review” for about two weeks with no further communication. At that point I canceled the submission and resubmitted the build, thinking it may have been stuck in the queue (I now know not to do this next time). Unfortunately the new submission has also been waiting for review for another 9 days now with no messages or updates. I’ve contacted app review support as well (case ID- 102826632729). I understand review times can vary, but delays like this make it difficult for developers to plan launches or push updates when the review process is the only path to distributing apps. As paying members of the Apple Developer Program, we rely heavily on this pipeline functioning reliably. Hoping this post will reach someone from Apple who can help move the process along. If any other devs have suggestions/tips that have worked for them, please share so others in this position can become unblocked. Thanks in advance.
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Unbelievable: 2 App Store rejections, ZERO uses of our app's main feature. What would you do - appeal or resubmit?
I'm genuinely at a loss with Apple's App Review process. Our backend records show that across BOTH reviews, Apple's reviewers did not complete a SINGLE use of our app's core functionality. Not once. ZERO completed generations. For the latest review, our logs confirm Apple successfully logged in, but recorded ZERO generation requests and ZERO credits consumed. This isn't some minor feature. It's the entire foundation of our app. Our app fundamentally changes and becomes personalised as it's used. Without completing that process, you're essentially judging an incomplete product. Submission ID: 6a126514-9bb6-4d91-923c-bf29aacb1b68 Here's why this is so frustrating. We spent months deliberately building an app that offers functionality and a user experience fundamentally different from existing competitors. This wasn't another copycat app - avoiding that was central to its design from day one. We explained these differences extensively in our App Review notes. Yet Apple has rejected us TWICE under Guideline 4.3(b) — Design Spam. We even provided a narrated walkthrough demonstrating exactly what makes our app unique. Our video analytics show ZERO views. So we're being rejected for supposedly lacking originality, despite neither review producing a completed use of our main feature and no recorded views of our demonstration. After both rejections, we've received nothing but generic responses telling us to improve the app, without identifying a single specific problem. How are independent developers supposed to fix something when Apple won't explain what's wrong? We've now filed a formal appeal, which could take a month, with no visible queue position, progress updates or estimated timeframe. Meanwhile, we've already missed multiple planned marketing opportunities, and waiting could mean missing even more. We're not asking for guaranteed approval. We're asking for a fair review of what we've actually built. Has anyone else experienced this? What would you do? Wait for the appeal, hoping the App Review Board properly evaluates the app, even if it takes another month and we miss more deadlines? Withdraw the appeal and resubmit, hoping for a different reviewer, but risking another rejection without proper testing and further warnings against our developer account? I'd genuinely appreciate advice from anyone who's experienced something similar, especially those who've successfully appealed a 4.3(b) rejection. At this point, I genuinely don't know whether this is a reviewer misunderstanding, an automated rejection process, or something else entirely. But how can Apple determine that an app lacks originality when its defining functionality hasn't even been tested?
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Family Controls: what may leave the device, and does school distribution count as an organizational setting?
Hello, My colleague and I are building a digital wellbeing app for high school students aged 14–17. Students install it on their own iPhones and choose to use it. It is not a covert monitoring or parental control tool. Students set a daily social media goal and earn points for meeting it, which they can redeem for rewards offered by their school. We plan to use FamilyControls with individual authorization, and DeviceActivity. We have read the Family Controls Framework section of the Developer Program License Agreement (section 3.3.3). It says device or usage data may not be shared beyond the individual and their device, and we want to design within it. On-device storage: A DTS reply in another thread (https://developer.apple.com/forums/thread/825822) says device activity data may be used within the device activity target, as long as this doesn't involve storing or manipulating the data. May our DeviceActivityMonitor extension record in an App Group that a threshold was reached, so our main app can show the student their own progress? Derived results: With the student's explicit consent, may the app send our server only a coarse result computed on the device? For example: a. "Goal met" or "goal not met" for the day b. A daily tier, such as "under 1 hour" Does Apple consider either of these "device or usage data"? Redeeming rewards: If neither is allowed, what is the recommended way to let a student redeem a reward based on a result that stays on their device? School distribution: Schools would distribute the app. Staff would see only class-level aggregates, computed on our server from the results in question 2, such as "70% of consenting students met their goal". No individual result is visible to anyone but the student. Would this count as an "organizational setting" under the agreement? If so, which part of the design causes that? Would love some help on these questions, Barak
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App stuck in "Waiting for Review" for 15+ days (first-time iOS app)
Hi, I'm an indie developer and this is my first iOS app, StreakSphere (Apple ID: 6825460224). Timeline: 23 October: First submitted for review 3 November: Rejected. App Review asked for a screen recording showing the calling feature 3 November: Provided the recording and resubmitted and replied within an hour Since then: status has stayed "Waiting for Review" for 6+ days In total the app has been in the review process for about 15+ days. I've also submitted two expedited review requests but haven't seen any change. Even I got approved and reviewd my app from PlayStore within 1 day and waiting for reviewd and accepted here for launch. I've checked App Review messages and Agreements, Tax and Banking, and everything appears to be complete. The app is already live on Google Play and I have users waiting for the iOS version. Is there anything else I should do on my side, or could someone from App Review take a look at the submission? Thank you!
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App Review reports a launch crash, but the same build works on TestFlight — no crash log provided
Hello everyone, Our iOS app version 1.0.0 (build 2026110601) was rejected under Guideline 2.1.0 — App Completeness. The automated message says the app crashed on launch and the review could not proceed. We tested the exact build submitted for review through TestFlight on physical iPhones, iPads, and a Mac, but could not reproduce the crash. We also tested a fresh installation and the app launched normally. The rejection message did not include a crash log, device model, OS version, or reproduction steps. We replied in App Store Connect requesting those details and attached a video showing the app launching successfully, but have not received a response yet. Has anyone encountered a similar situation where a build worked through TestFlight but was reported to crash on launch during App Review? Were you able to obtain the review crash log, or did submitting a new build resolve it? Any advice on what else to check would be appreciated. Thank you.
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Handling ITMS-91061: Missing privacy manifest
An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest
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Mar ’25
First release stuck for 4 weeks: two info requests answered, expedite approved, still no review and no reply
We submitted our first app, Worza: Word Game (iOS 1.0), on October 13, 2026. Four weeks later it still has not been reviewed. On October 13 App Review asked for more information under Guideline 2.1; we answered the same day. On October 28 a second information request came; we answered it and resubmitted the same day. After that, nothing. On November 5 we had to withdraw that build to ship a security update (Firebase SDK fix for the eMudhra CA issue) and submitted build 12 with full review notes and a screen recording of every feature. Apple confirmed our expedited review request, yet build 12 has been Waiting for Review ever since. We have contacted Developer Support twice (case 103010213624, followed up on November 7, and case 30000010882282 today). The only replies have been automatic acknowledgments. Everything on our side is in order: complete review notes, a screen recording, a working contact phone number and the updated Program License Agreement accepted. Our Android version is already approved and waiting; we are holding it so both platforms can launch together. Other app stores charge developers a one-time registration fee. On the App Store we pay $99 every year, and in return we expect at least a reply when a submission is stuck. Four weeks of silence on a first release, with an approved expedite request, is not acceptable. If anyone from App Review sees this: we only ask that someone look at the submission or tell us what is holding it. We will respond immediately to any question. Has anyone else seen reviews stall like this recently, and did anything help?
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iOS app "Waiting for Review" since November 4 after replying to App Review – Submission ID 07b97086-3876-44c8-bef5-9e5505c7aed3
Hello App Review team, Our iOS app Barie AI, version 1.0.3 (2), has been waiting since November 4, 2026. Timeline: October 16: Submitted for review (first In-App Purchase included) November 4: Review started; we received Guideline 2.1 questions (In-App Purchase location, third-party AI usage, and price confirmation) November 4: We replied the same day with steps to locate the subscriptions, a screen recording, the demo account, answers to the AI questions, and confirmation of prices ($59.99/month, $490.00/year) Since then: No further update Submission ID: 07b97086-3876-44c8-bef5-9e5505c7aed3 Support case ID: 103004716929 Could you please check whether anything else is needed from our side to continue the review? Thank you.
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iOS App Stuck in "Waiting for Review" Since October 27 – No Update Despite Expedited Review Request
Hi Apple Developer Community, I'm looking for some guidance regarding an ongoing issue with our iOS app review. Our latest app submission has been stuck in "Waiting for Review" since October 27, 2026, and it has now been nearly two weeks without any progress. App submission details: App Name: iCMMS App Apple ID: 6803119751 Submission Date: October 27, 2026 Current Status: Waiting for Review Support Case ID: 103013620182 Expedited Review: Requested Here is some additional context: Our app has gone through multiple review submissions and has been rejected a couple of times previously. We have addressed the feedback provided by Apple's App Review team and resubmitted the app. The latest submission has remained in "Waiting for Review" since October 27. We have also submitted an expedited review request due to an important client launch deadline. Despite raising a support ticket and following up with Apple Support, we haven't received any meaningful update or resolution. This delay is becoming a significant concern for us. We have already onboarded our first enterprise client, who is waiting to start using the platform. The delay in App Store approval is directly impacting our planned rollout and business commitments. We completely understand that Apple has its review processes and timelines. However, waiting this long without any status update makes it extremely difficult for developers to plan releases and manage client expectations. I'd appreciate guidance from developers who have experienced similar situations: Has anyone recently experienced an app remaining in "Waiting for Review" for nearly two weeks? Is there any effective way to escalate a review that has been pending for this long? Is there another channel to get the App Review team to look into an already escalated case? If any Apple Developer Relations or App Review team member happens to come across this post, we would sincerely appreciate your help in looking into this pending submission. We are happy to provide any additional information required through our existing support case. Any suggestions or guidance would be greatly appreciated. Thanks in advance!
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Resubmission stuck in "Waiting for Review" for 8 days after 2.1(b) rejection
Hello, My first app, ThirdEye Companion (App Apple ID 6823564597), version 1.0.0 (9), was rejected on 2 November 2026 under: Guideline 5.2.5 (Apple trademark in the subtitle) Guideline 2.1(b) (information needed about the business model) The same day I: Changed the subtitle to remove the trademark. Answered all four business model questions in the App Store Connect message thread. Resubmitted the same build. Since then, the submission has stayed in "Waiting for Review" for 8 days. App Store Connect shows "Last Updated By: Apple", but there is no new message. I have also sent a request through the App Review contact form and an expedite request, without a reply so far. The original submission had already waited 16 days (16 Oct to 2 Nov) before the first review. Is there anything else I should do on my side, or could someone from App Review check whether the submission is waiting on something from me? Thank you for your help.
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First-time app submission still not approved after a month. Are these review timelines normal?
Hey everyone, My company is submitting its first iOS app, and we're hoping to learn from people who've been through this. Here's our timeline so far: Week 0 (Oct. 9th): Submitted the app for review. Week 2: Submitted an expedited review request 2 days later : Received our first rejection. Rejected because our app didn't include an account delete feature. Resubmitted 2 days later with the requested feature. Week 3: Created a support ticket requesting an update 2 days later: Received a second rejection. The second rejection was under Guideline 5.1.2 (App Tracking Transparency). Our privacy labels marked data types as used for tracking. We've corrected them, confirmed we don't track users, replied to App Review, and resubmitted all within 30 min os rejection email. Today marks exactly 1 month with no approval. The waits between each review have been roughly a week or longer, and we have events and physical marketing campaigns planned around the launch. We planned for 1 month of runway between submission and approval which is now gone and there is not clear idea on timeline... Questions for the community: Are week-long (or longer) waits between submissions and rejections normal for a first-time submission, or does this sound unusual? Does a new developer account or first app submission tend to get extra scrutiny or slower reviews? Is there anything that helped you speed up the process, such as an expedited review request, contacting Developer Support, or a phone call with App Review?
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82
Activity
11h
App Review: Apple Support completely ghosts developers - and that is OK?
I've been trying to get an app reviewed for over 2.5 months. In these 2.5 months, Apple "reviewed" the app for less than 10 minutes. Apple "rejected" the app 5 times, within 60 seconds after launching the app. Typical rejections include "cant find in-app purchase" or simple questions: "need to understand business model". Rejections come after 10 to 14 days of "Waiting for Review". A reviewer spends 60 seconds in the app before rejecting, and never provides the actual app review. A service that we pay for in our developer program fee. I have opened many support cases during this time. Every single support case goes completely unacknowledged. Apple Support just ghosts me every single time. No email reply. No phone call. No follow up. NO CASE CLOSURE message. No status changes. Nothing. Never once has apple replied to my numerous support cases. COMPLETELY GHOSTED. EVERY. TIME.Such complete and utter lack of responsibility from a support team. There isn't even a way to see what I wrote in the support cases! I might as well talk to myself in the corner. It's equally as effective as raising a support case with Apple Developer Support. Apple - you should know that proper Case Tracking systems exist. You should know that customers want to see the status of a support case. You should know we want to see the words written in our cases? You should know we want to see you replies. You should know, customers expect to see something is being done about support cases? Apple Support provides none of that. I get a list of my old case numbers, and nothing more. Cannot see their status. Cannot see the subject line, nor the messages. Most importantly - there is NEVER a response from Apple. NEVER A SINGLE EMAIL REPLY. NOT ONE. NEVER A STATUS CHANGE. NEVER A CASE CLOSURE. NOTHING. EVER.
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Activity
12h
First app in “Waiting for Review” since 29 October, no messages (Apple ID 6815858631)
Hello, Our first app, QuietlyReady (Apple ID 6815858631), version 1.0 for iOS, was submitted for review on 29 October 2026 and has been in “Waiting for Review” since then. It has not moved to “In Review”. The submission includes the app’s in-app purchase and subscriptions. Agreements, tax and banking are all active, and there are no messages or pending items in App Store Connect. I contacted App Review through the App Review Status form on 5 November (Case ID: 30000006446616) and haven’t had a reply yet. If anyone from App Review is able to check, I’d be grateful. I’d just like to confirm the submission is queued correctly and that nothing is needed from my side. I can respond straight away if anything is required.
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81
Activity
13h
First app, submitted Oct 10: prices confirmed Nov 2, can App Review take a look?
Hello App Review team, My first app is paused after a price confirmation request, and I would appreciate help confirming that the review is still moving. App: Notespan (Apple ID 6801733401) Submission ID: d73d32b8-8afd-4b0d-baf2-c3add8a49ed4 Version: 1.0 (18) Timeline: October 10: submitted with four auto-renewable subscriptions. November 2: App Review asked me under Guideline 3 to confirm the intended prices and said the review would continue after my confirmation. November 2: I confirmed all four prices by replying in App Store Connect. November 4: I followed up in the same thread and asked whether anything else was needed. As of November 9: no reply. The version shows Rejected, the submission shows Unresolved Issues, and Resubmit to App Review is unavailable. I have not resubmitted because App Review Help says a resubmission isn't necessary when App Review only requested more information. Could someone confirm that the review is continuing, and let me know if anything else is needed from me? Thank you.
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88
Activity
14h
How change the submision from "Spam" to released
Hi everyone, My app was rejected under Guideline 4.3 – Design: Spam, and I'd appreciate some advice on how to get it approved and released. The idea came from playing in a football team. I thought it would be nice if the team members and the coach could give each other points and feedback, so we could see who the MVP was and get a bit more motivated to play better. I built this app myself; it's not based on a template or a white-label service. I looked for similar apps on the App Store and couldn't find anything like it, so I don't understand why it was flagged as spam. I've already submitted an appeal to the App Review Board and also replied again to the rejection message, but I haven't heard back yet. A few questions: How long does the appeal usually take? While I wait, can I make some changes and submit a new build for review, or could that cause problems with the appeal? Any help would be really appreciated. Thanks!
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108
Activity
18h
App stuck in review for 6 weeks, please help
Hi, I've completed all the forms, declarations, store listings and paid the Apple's developer fee in September. On the 1st of October I've submitted my app for a review and got a rejection 2 days later (2.1.0 Performance: App Completeness) asking for login infromation and a video of app's functionality. I've explained that the app has no login and provided the requested video the next day. I have not heard back until the 21st of October with rejection due to Guideline 2.3.2 - Performance - Accurate Metadata, the optional promotional image for an in-app purchase is the same as the app’s icon. I could not update the in-app purchase images, since Apple's reviewer rejected the app and not in-app purchases, so I had to fix in-app purchases and resubmit the app for another review. In addition to the first 5 weeks, the app now has been sitting in review for another week with no idea if the review is even happening... For all I know, I'll check in a month and the app will still be in a review. Apple says 90% of apps are reviewed in 48 hours... Google Play reviewed and approved the app in one week. Does anyone know if the is anything else that can be done or a way to contact Apple directly? I have already requested Expediate review, bu that didn't do anything. Thank you
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Activity
19h
Datemax 1.0 stuck in Waiting for Review since October 31, two expedite requests, no response
Hello App Review team, My app Datemax (developer: Yuni AI Inc.), version 1.0, has been in Waiting for Review since October 31, 2026 and has not moved to In Review. The app was first submitted in October 2026 and was rejected twice, first under 2.1 App Completeness and then for a privacy issue. A new build addressing the feedback was resubmitted on October 31. An expedited review was granted on October 22, and I requested a second one on November 7. There have been no new messages in App Store Connect since the resubmission. Could someone confirm the submission is in the queue and not blocked on my side? Thank you.
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0
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39
Activity
20h
App Resubmission Stuck in Waiting for Review for Nearly Two Weeks – No Response from Apple
Hello Apple App Review Team, My app was initially rejected due to missing Privacy Policy and Terms of Use information in App Store Connect. I promptly corrected the issues and resubmitted the app. However, my resubmission has remained in "Waiting for Review" for 7–14 days, without any review activity or status updates. I have already: Contacted the App Review team multiple times without receiving a response. Opened support cases through Apple Developer Support, but the issue remains unresolved. Attempted to schedule an App Review appointment, but all available slots were fully booked. The original rejection issues have been addressed, and I am not requesting an exception to Apple's review guidelines. I am requesting assistance from an Apple representative to investigate why my resubmission has not entered review and escalate the existing support case to the appropriate team. Could someone from Apple please help confirm whether my submission is progressing normally or if there is an issue preventing the review from starting? Thank you for your assistance.
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36
Activity
20h
App Stuck in Waiting for Review for Nearly Two Weeks – No Response from App Review
Hello Apple App Review Team, My app was initially rejected because the Privacy Policy and Terms of Use information was missing. I corrected the issues and resubmitted the app, but it has remained in "Waiting for Review" for 7–14 days. I have contacted App Review multiple times and opened support cases through Apple Developer Support, but I have received no response or resolution. I also attempted to schedule an App Review appointment, but no appointments are available. Could an Apple representative please help escalate my existing support case and investigate why my resubmission has not entered review? Thank you for your assistance.
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37
Activity
20h
Significantly Delayed App Review
Hi all, Like others my app submission has been stuck in “waiting for review” for weeks. I know initial app reviews take longer than updates, but this has been delayed far too long and makes me concerned about repeating the process in the future. I submitted this app for review back on Feb 10. It was initially rejected for a minor issue, which I resolved and resubmitted the same day. After that, the build remained in “Waiting for Review” for about two weeks with no further communication. At that point I canceled the submission and resubmitted the build, thinking it may have been stuck in the queue (I now know not to do this next time). Unfortunately the new submission has also been waiting for review for another 9 days now with no messages or updates. I’ve contacted app review support as well (case ID- 102826632729). I understand review times can vary, but delays like this make it difficult for developers to plan launches or push updates when the review process is the only path to distributing apps. As paying members of the Apple Developer Program, we rely heavily on this pipeline functioning reliably. Hoping this post will reach someone from Apple who can help move the process along. If any other devs have suggestions/tips that have worked for them, please share so others in this position can become unblocked. Thanks in advance.
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25
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4.6k
Activity
21h
Unbelievable: 2 App Store rejections, ZERO uses of our app's main feature. What would you do - appeal or resubmit?
I'm genuinely at a loss with Apple's App Review process. Our backend records show that across BOTH reviews, Apple's reviewers did not complete a SINGLE use of our app's core functionality. Not once. ZERO completed generations. For the latest review, our logs confirm Apple successfully logged in, but recorded ZERO generation requests and ZERO credits consumed. This isn't some minor feature. It's the entire foundation of our app. Our app fundamentally changes and becomes personalised as it's used. Without completing that process, you're essentially judging an incomplete product. Submission ID: 6a126514-9bb6-4d91-923c-bf29aacb1b68 Here's why this is so frustrating. We spent months deliberately building an app that offers functionality and a user experience fundamentally different from existing competitors. This wasn't another copycat app - avoiding that was central to its design from day one. We explained these differences extensively in our App Review notes. Yet Apple has rejected us TWICE under Guideline 4.3(b) — Design Spam. We even provided a narrated walkthrough demonstrating exactly what makes our app unique. Our video analytics show ZERO views. So we're being rejected for supposedly lacking originality, despite neither review producing a completed use of our main feature and no recorded views of our demonstration. After both rejections, we've received nothing but generic responses telling us to improve the app, without identifying a single specific problem. How are independent developers supposed to fix something when Apple won't explain what's wrong? We've now filed a formal appeal, which could take a month, with no visible queue position, progress updates or estimated timeframe. Meanwhile, we've already missed multiple planned marketing opportunities, and waiting could mean missing even more. We're not asking for guaranteed approval. We're asking for a fair review of what we've actually built. Has anyone else experienced this? What would you do? Wait for the appeal, hoping the App Review Board properly evaluates the app, even if it takes another month and we miss more deadlines? Withdraw the appeal and resubmit, hoping for a different reviewer, but risking another rejection without proper testing and further warnings against our developer account? I'd genuinely appreciate advice from anyone who's experienced something similar, especially those who've successfully appealed a 4.3(b) rejection. At this point, I genuinely don't know whether this is a reviewer misunderstanding, an automated rejection process, or something else entirely. But how can Apple determine that an app lacks originality when its defining functionality hasn't even been tested?
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15
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730
Activity
23h
Family Controls: what may leave the device, and does school distribution count as an organizational setting?
Hello, My colleague and I are building a digital wellbeing app for high school students aged 14–17. Students install it on their own iPhones and choose to use it. It is not a covert monitoring or parental control tool. Students set a daily social media goal and earn points for meeting it, which they can redeem for rewards offered by their school. We plan to use FamilyControls with individual authorization, and DeviceActivity. We have read the Family Controls Framework section of the Developer Program License Agreement (section 3.3.3). It says device or usage data may not be shared beyond the individual and their device, and we want to design within it. On-device storage: A DTS reply in another thread (https://developer.apple.com/forums/thread/825822) says device activity data may be used within the device activity target, as long as this doesn't involve storing or manipulating the data. May our DeviceActivityMonitor extension record in an App Group that a threshold was reached, so our main app can show the student their own progress? Derived results: With the student's explicit consent, may the app send our server only a coarse result computed on the device? For example: a. "Goal met" or "goal not met" for the day b. A daily tier, such as "under 1 hour" Does Apple consider either of these "device or usage data"? Redeeming rewards: If neither is allowed, what is the recommended way to let a student redeem a reward based on a result that stays on their device? School distribution: Schools would distribute the app. Staff would see only class-level aggregates, computed on our server from the results in question 2, such as "70% of consenting students met their goal". No individual result is visible to anyone but the student. Would this count as an "organizational setting" under the agreement? If so, which part of the design causes that? Would love some help on these questions, Barak
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33
Activity
23h
App stuck in "Waiting for Review" for 15+ days (first-time iOS app)
Hi, I'm an indie developer and this is my first iOS app, StreakSphere (Apple ID: 6825460224). Timeline: 23 October: First submitted for review 3 November: Rejected. App Review asked for a screen recording showing the calling feature 3 November: Provided the recording and resubmitted and replied within an hour Since then: status has stayed "Waiting for Review" for 6+ days In total the app has been in the review process for about 15+ days. I've also submitted two expedited review requests but haven't seen any change. Even I got approved and reviewd my app from PlayStore within 1 day and waiting for reviewd and accepted here for launch. I've checked App Review messages and Agreements, Tax and Banking, and everything appears to be complete. The app is already live on Google Play and I have users waiting for the iOS version. Is there anything else I should do on my side, or could someone from App Review take a look at the submission? Thank you!
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Activity
23h
App Review reports a launch crash, but the same build works on TestFlight — no crash log provided
Hello everyone, Our iOS app version 1.0.0 (build 2026110601) was rejected under Guideline 2.1.0 — App Completeness. The automated message says the app crashed on launch and the review could not proceed. We tested the exact build submitted for review through TestFlight on physical iPhones, iPads, and a Mac, but could not reproduce the crash. We also tested a fresh installation and the app launched normally. The rejection message did not include a crash log, device model, OS version, or reproduction steps. We replied in App Store Connect requesting those details and attached a video showing the app launching successfully, but have not received a response yet. Has anyone encountered a similar situation where a build worked through TestFlight but was reported to crash on launch during App Review? Were you able to obtain the review crash log, or did submitting a new build resolve it? Any advice on what else to check would be appreciated. Thank you.
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298
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